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BMW chooses direct mail for coupe image display

August 23, 2012


BMW is adding direct mail to the comprehensive push for its first four-door coupe, the 6 Series Gran Coupe, likely to pique the interest of affluent consumers who prefer print over digital marketing channels.

The booklet shows sharp images of the 6 Series Gran Coupe supported with bold text as well as a link to schedule a test drive on the back cover. It follows the same style of BMW’s “Beauty. Revealed.” campaign for the model that spans television, print and digital.

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