August 23, 2012
BMW is adding direct mail to the comprehensive push for its first four-door coupe, the 6 Series Gran Coupe, likely to pique the interest of affluent consumers who prefer print over digital marketing channels.
The booklet shows sharp images of the 6 Series Gran Coupe supported with bold text as well as a link to schedule a test drive on the back cover. It follows the same style of BMW’s “Beauty. Revealed.” campaign for the model that spans television, print and digital.