Research
June 10, 2020
MBLM's Brand Intimacy Study 2020 explores how brands are building stronger connections with stakeholders. Image courtesy of MBLM
By Dianna Dilworth
German automaker BMW ranked No. 7 out of 10 on MBLM’s Brand Intimacy ranking, which measures deep connections between customers and brands.
{"ct":"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","iv":"6b6b19b99a415222c7a2fd34ceecd2ac","s":"3f66d48e1e125ebc"}
Share your thoughts. Click here