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BMW employs 360-degree campaign to push Olympic Team USA support

August 2, 2012

 

By Tricia Carr

BMW of North America is in the midst of a 360-degree marketing campaign to push its first-time sponsorship of Team USA at the 2012 London Olympics with a television spot, social efforts, an on-site brand pavilion and dealership events.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Loewe names 2026 Craft Prize finalists
  3. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  4. Global demand for luxury hotels outpacing supply: JLL
  5. Rolex Awards welcomes 50th laureate class
  6. SCAD lands $10M jewelry program endowment
  7. Rolls-Royce drops in at Oberoi Concours d’Elegance
  8. Belmond partners with fashion designer Thebe Magugu
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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Rolex Awards welcomes 50th laureate class
SCAD lands $10M jewelry program endowment

Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
Global demand for luxury hotels outpacing supply: JLL
Belmond partners with fashion designer Thebe Magugu