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Feb. 4, 2026
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Performance-driven BMW Alpina launches as standalone marque

January 6, 2026

The company is reimagining one of its longtime signature offerings. Image credit: BMW Group On Dec. 2, the company announced the completed transfer of luxury automotive brand Alpina’s trademark rights. Image credit: BMW Group

 

By Zach James for Luxury Daily News Service

Germany’s BMW Group is introducing the next chapter of a motorsports-inspired brand initially acquired in 2022.

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  1. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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  5. Perigold, Olivia Palermo announce design partnership
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  7. Luxury haircare market to reach $31.5B in revenue by 2027: report
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