Luxury automaker BMW launched a campaign promoting its first X6 Sports Activity Coupe, using mobile as part of a multichannel effort to build a relationship with consumers.
The campaign is running nationwide on television, print and radio, driving people to a mobile WAP site created especially for the new car. The mobile aspect of the campaign is powered by mobile marketing company Waterfall Mobile, asking consumers to text a keyword to the 67463 short code.
{"ct":"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","iv":"e7dcca87e662854e5a40cdc896563641","s":"72ee0ae946e281bc"}