Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. France welcomes first Case Loewe location
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

BMW sponsors a rare look at AR in editorial content

March 22, 2018

BMW supports NY Times' AR take on David Bowie's costumes. Image credit: NY Times.

 

By Brielle Jaekel

German automaker BMW is facilitating The New York Times’ progress from virtual reality to augmented reality in a new project that brings a late musician to back to life.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. France welcomes first Case Loewe location
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
VIDEOS
More Videos

MORE IN Automotive
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
Porsche unveils limited-edition Labubu art car
Genesis partners with LACMA for art talks, gallery support
Aston Martin signs deal with celebrity-backed beverage brand
Bentley appoints UK, Europe ambassador



RECENT ARTICLES
RH opens Detroit showroom
Versace announces exit of Dario Vitale as creative director
Alexander McQueen tests new creative signatures in spring/summer 2026 preview

Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location