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April 8, 2026
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  4. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
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Out of home

BMW unveils Guggenheim Lab in New York to promote social discussion

August 3, 2011

The BMW Guggenheim Lab opens Aug. 3

 

By Kayla Hutzler

NEW YORK- German automaker BMW has partnered with New York's Guggenheim Museum to create an interactive, educational event space that will travel to nine cities worldwide promoting urban sustainability.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  5. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  6. Global secondhand market to hit $393B by 2030: ThredUp
  7. Prada Mode exhibition coming to Chelsea Hotel
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Rolex continues support of The Masters tournament
  10. Sustainability’s next act: From ethics to economics
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