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Dec. 5, 2025
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Out of home

BMW unveils Guggenheim Lab in New York to promote social discussion

August 3, 2011

The BMW Guggenheim Lab opens Aug. 3

 

By Kayla Hutzler

NEW YORK- German automaker BMW has partnered with New York's Guggenheim Museum to create an interactive, educational event space that will travel to nine cities worldwide promoting urban sustainability.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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