Columns
January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
{"ct":"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","iv":"ca0bd85ea5140023f36b49a42e358d99","s":"ddff686ace78b1a9"}
Share your thoughts. Click here