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January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
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","iv":"59e74165a6e08d1739c3a6b3025f742e","s":"2caa7d79b0cb44c1"}
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