Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"61209624e317210c2ec254a10a419c50","s":"feea25dcc1e5d734"}
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