Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"32256189e9c2d66fb2cfd28e70437399","s":"c70bd891ad39e4b4"}
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