Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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\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