Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
{"ct":"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","iv":"c072eebcfa591ea42727671bff6c45c8","s":"fffa44e7e2465103"}
Share your thoughts. Click here