Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"2905e17a99b27e7c0a8636a8daefccc3","s":"c4a2fad95455bced"}
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