Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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