Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"55dd0c06614035938d47c3c355dae050","s":"3c9e43f379a1f19c"}
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