Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"7e9509c12273872ae587bd07b04e91aa","s":"9e135381c550ca80"}
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