Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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b5Pcct0EgmyWti7do\/t7H\/ETr\/kOOMcbNDI8xCK1oUWS+xtRoDeY22VRASZ6bsVKMTl4\/dN8ov+6EUAIDt+wsI42ayhEaAilbwKanKlL8kCWv8cnnZzEPH90XWabqGN+MQOTs7xf4OM+l45kKIkhnGhhVXdBYVjSTiI1HPQjQs+S2dU0J1hIfU6WyVOQKe4iMNkSAxDH23iTLb8zq5g9oJRZzJWp+ZEdLc+VFgGv8Kx0Uj7VZNK5ivdUsRWHtr6eTBKjAN5h3e56tNQ69VxjQdg6d04XCdXwBEr68cstY5Br61xJYwZ4lkdhh39a7spID5+SkfYIMTxIzl2NVwfViqO2\/N8lM0J4mfspSP2n\/B\/saR2BRnoFrb1Yb\/\/OyAtPVqfIEf1Htv9CHGrSuG2Kq0LdaOsBgXny2DXrtLIwGGFEZk37hnUh0Mo1xVAbOWzDh2i+RGeuT4kIispzJp2ut0TgGv2HfoNcoTBHLdNZNZzyWfeac1FBXv6z6Ti5YvY8P\/BVwqQHHD71nHTZ0pQuEoua8ztGbI3NwnPWsLb07G+Cb2IK9OoqVsBNWFMJUcDoY+sgY68H4J5okelxifMTbJ1qPcRvWxrdPrlxeWaSpuWyk4yN0\/DmhuYfMOiNfKftUMyx2yv9SKVvyLfOaaQotDOvaxhMnyhGBLeIPDLNqS8\/jSmbG2RqdQKSJufa5qy9sRtHB9jUsIV9MSrF5JYXWaKgMHSV6Fwgz2JrNXurahqR0sqQ9QubLEZJenWiGZouN8aAEmzdDsxEevnohKE76ZmGJ22amqbuKaVwVRg9B0Z8IgCG7upj9JfYUL0brE42aWFSTjk6qWjrYRw9eGZFX2flWzFzzS4WeUXEprYe02Rqs42X6l5IiMX49KWhL6sTwsrZzFOHBGbcYquebbd56z0Jk0AZlWi41ExBJ\/UN2dNQWlHKdAtIEpvbqfCR38eopryKsvxHGI4EAvw5TmwJwOKNsXMgBqnI996zHy\/v2K8B1gdUfk+PEnl\/ODF4mXYUPzfaBSUL27cfUDVk41xvYbiEOgcaxQWnNPPSTwEpkbdzpbK0xRRVEEVZXIDiTe4ot4D4qNWFbKWQjZk6ekL4EnnjUnO2mF40N5ogOpoyWFo0Rylu7cqisV5bjyttlmpcO6sXXn34233xPT+ub+q7h6eT92JujjZ8SV5YU+wVmG+jBZjJ4bIVI91F8wPyH9mACKillXsWwAXFx96IMj9dI5oAX7reJUhK+km42OK3ebkfMpA4MYWXldQyyJ1Uazh\/hCTDqVJtRH5Qij2UTVyipGZsQBFanBEbpoXXoQZKumOIFK9pwQFPDOygZeoVs4KxS19VUF7wON3H8OsOVnTF4RE+eoiOBdL0jegdHJOnDMlhRhIqT9CHdTlLJRGOKAZmCwus+MmN7eQADDmM+da+9u8zJyf9THP4cG\/kOGZ3z4N0ey52VNMzvhOxdiYm+BK+izryEMtdfFquoD3E6X\/sCD2fz0wjz1jmFE+sktGLDLN3zK3d0SCiWRGe2TgnztmQHk+ePQQliz3ghBv\/kTLaKNCmHWtWjhTjMa1xS08nnQt8xcF3oifE06loYSbO\/7YGUbL2dbYMf1hOoDTWYAdVRZbxtl8mNxGaVhUytxBo3A89vtto9mKgun\/MxN7gYnwikvnVeLpe5NW+QeHfUgGaoWiwbdQYfJaGNSiCaNR0m+rgIoJjsBZyARrBZNdcS1P7hF4xgLaWMYJM5reL9wKjb9x3BrxQoMH9W0mzCMNIKSlfYNTHBE42Nv\/l5kREIGJIf3\/MMlV7M+C5PZkqRWDoal\/0GIgDqb2jdcAzP9\/Iy8yl1g1Upohacj\/jjBMtWb0CMy5BRMrbJ9h\/tIo3DsOglP7evKcdqZ9NkHpPtIbsYy0SxhMx+eboSN2veR8xLHZMAn88qkstECQs+eCKbcq7QQ1ShEUN3CHrYg0Cxcj5Vl3slReUWBga8Znma3v3c0B9g0fXeqKYbu6iZXIaLLGh2194wklaN4ipVGajBmlmJlBJA0q9oJsIn1RveKZXUkZ4xiu2Rwaaatxt4WWKIRUGVpr8I1WSYEmhRwUis7XHHZ8HrntD2m8G6xOnXv3jpqZRBwCYwnUzZFavwnejzqp7m4c7XfeUWoK4YJ9Ww8go5vPumkHq\/sGPuyTzs7UTw3KCQKMX0E0nNI18jdC3\/LRtxZpHWSYbx8t0kX9rMBwCNLzp6yCs6Uqv7ZGb+ObKC0Y\/+mSpaiYlBAhWGGcPVu8PVogHfSm\/i5EC18znAqnuwhomz7LciuhE4hTD2G2AuiZedTDUKqoRJF4UUFuXskZFlNS9vsrx0Pj7\/AE+HBNWBsyd1iSGCEgjeZeg2h0YcHBMvfhKOCF93BtuH6dfuE2ecnx1K\/LO8sHNB4XW6fwLjy+IUK7hYBegs+qVccG7xyrDvwpgBoBreOvxJA+rEMbIB3gOxm+3lpugWQBI0bucDBFw7c+AdhMFyBN8s0ENkD1nFNcspZTKtafFsvtWER6YjjeSfY0umoP9U0foLbMoz\/\/EsjDU6kzrrQIHpOGWXgCaku5mJOYYZ9nFdVwAtZMLN8I\/HJhclkAqb+J4wPoPe50gw9uqv9kQ24EDiYyF2xguudxFxN0zGOsT4++qLztrk7Y2V4zN47uQ5n1wQzh2uNtYbTlp1unI9buD7ctSI4NFxDJ7yj4NLItVvZ6qJiI8C9LIUjphjtJJaquYRnLDcAkgL4Ij5aRvrDxhBig0ftoAA63mihcSHMifbY9O+btStJqDATWv7UWMrJlQzkpCnoXaJe30k\/4lGeaDfIT7BWjx0YXHJpasp8wl+pVUe50XGIkAxuNizxo2XzNk5WWwx3Vpbl7pzviXYCjqN1J7q1NLWTOWTgN8umvXJw1OAZo+J99rDtmADhDE5K2wjWJZcZwqyHvcqnHBdYUnGlN0aetGdLrRXscn4FNDjuVwLhL77m2wVZastzREQperIhQHlkrZDQn6NQl8AyX5pcevXFoqv4gO59HBNqR2tJD0WxjWzf7ppAd6kJ1Q1ZOy4Ijxo3e0xKuv69r8\/cLIfWDK62uGCXhdLUglBGm+l9BDOgkKjHEQx1+Dt9HWbDPxmhHHZgfupo7n1HUxuP25y5eAowkGxzGSDo2BqumWFOO6ZKA8729QN8E\/Bof8Hc4yb4niKMEWJXWLlUKN5fZmDG\/gmz6lzXPTLxs3TVfJ7pPiWm2BvW2uPhhoKA7tNbLrQus7XtRRCuBvSDnMTEcx+1TtsMe\/McW6SCQLyenM8rTAPiH+QBavDEYWfM261NcMvuL5ROFYIyUCUGMQfk8tC2Lz6y0XpbRMmTqVvqTYj5SP7m7BCZwMCQw97uIEMbWeAT9J5fm6t5fXzVwtB5GNz+wIqizftAbRsCHRGTZy6iR2q599Z64M6O6yA5IsXEiNeAtJEZf12\/FHyySU+poibw+WTfLB0tgcpE+ktZbLCJpEmW454ZRPaF7gWVwSQMdNAjNFprLVOBRSvqBlSdC\/0YU02hEN6T4RSwzytS5UCqknIk4d0Gy205K0KpH1454a85xPKAJV9jxNAFtygwExle5\/xCKXhcpG4gdNGiDSTPACOJjAFfIkPPeLmb00MW3lT\/1xQq24ulVi22LUkHydrVx3bC\/GLiY4ecKauQSfFfF1V\/EAUYeHNli6DRDvm16ehey\/H0D7r3+naNXXO9kCEG+SxrEKtN03tqJXuonXQCH2FaHWRK24Lsq\/9kZhu7fSeqrrHo\/xdLesJotKoHZXfujlU6O3TevkHXQ\/VIYaoaltF6B0iVuYp\/bjf+l6T5YtzFzvEXXWpLEyWJapwWNqdHlc4v5aGy8O2T2GpPCvLrKeH\/eH6lU8uamovvcBydPbuXaPsf3cLl6JqeogLWbLLZisRRkL3diFFS54NVaa5kLoZRMYQg0i+XvcLwLwB4wIG7z2N0fho+FxX4utu\/l2FXegcLbQS\/Ff7L+aJbOftRHKDWo21vFKqbJ\/OPa7bguYghH2\/KFbFlwjvoveXVAyGNm5SQGaA8W9WvX\/pTqjLKKV5g+pvU5js6ZPEKra26vku5ywtX2NR7LOfvSF67RSXRm3PmM7kemZ3ecyPruaLoB7YcdmScbVRBNg3\/vNPWJTxnrWQTp1fUWZmnPHQvGEf+olW9L3gCDPP+nA2xyL6kIJFqb4r8jotND44WBEyRyucduXzu0Q2tUz4R49IFhFEnXmJEvF8mUW0b0wXii91qmYu1ni+4wCS9tYnm9eOx7zChrbz1F14dmwXAfDeYTLWURwbEFF37WScbg1SLRsSy0vvizoOuCDedDLnzk8pRl4h\/TDQP8bR2c0AXabL2QTmTTQBSuS97tgqYgh08VNiT8Gj8NgjnPTzE5hQH\/Bup3wOQgRxL5pw7EW5Sbk0Q17CCYswIqh3qkVGX0ARroqPQrRXR3MApc9UJ0cXfKku\/HEX5VFbHV84Ezql9lSzNpMeUDBhS+ZVTYZaXmvjLmJutDDHTLCUTBuoAEmdft8AR\/0VL45KAINwdIoS+lIMOflAUncYr8oQC+s8OT5ay8ER0omH+7Tkr19K6qozpaeTgJLxULoVb7hTOdtpfheZK7qRW9Qb8QWeqva4VJtVPjxNkW\/dHoFObySxwCuQAFY7Kxh5g\/GYTqI6gN3CE6OJbLzfWI7Go2WqXzIeQtymLdOcf+SM4wIHR9fUC4WNIqo2IidiXkGnnEBDbzt86Dk+IJ7XszQL+i9I7CcrbF9qT9UQVGu0DMEv0MHuDoDBzjjNj+QJZcm9JKD0BFKQ9CW7fRSBJLo04EuqXXm6dLD\/hJg05Veynt03KffJ28w8Q6g2WCbCpP2dk5pbnuYUvUJDm5EExMQJoNkKCgsQaZFU8WRTUKWxaj9Cu63juzkq1MSXpT+X3ZwpvYqSkTIMwwFWfsOynUgd+mmMaJLHj4U9Fy+XZgV\/J4VyX1jy\/aKHgHGUym0CtVl+I9OwjaUXBhnHazBnuFk4iDTg1ZvGc+JjlniL02uwfa2dUydCMtfSaL6zosccCACtKKEbm+pyls+\/zcdSVFCHUvqmaZjUC57lKOEqnM1FkxX31jWU8tWWYN+oK3P6oR6Sjf\/ojWUJAAD\/qH8cbguHQJOznFCbJXlHJbQWbTVr6LL9adOka17Kf1OUh5IZpI4JV3sIjru\/7QeiKvutNujtvM4gcnk0mX8sDAgoDf\/7Dsa+FLCfPTlp\/A4wvm+1BUlmlWs4S5twdJZY9MA8AadlgNDUlq0kyj6YIED15013WHfwNTpm65b6OE1BB2hdfhKSXU47gQTBM4nQ2wgKTJox7ev7Q5Zn5HMZXLdlUOy8IvHtdGodnCxQUN7TZEKi4090WmBCzeYphxZeTAnchyy3bpAZzZmY9D81GSwAVM2GclcZQazzA==","iv":"c894b0abcedb552f92bbabbf8723d2f5","s":"524dbcb544bd9893"}
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