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April 20, 2024
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Jewelry

Boucheron taps Alexa Chung for its fall/winter novelties

August 31, 2021

Alexa Chung became a Boucheron brand ambassador in fall 2020. Image courtesy of Boucheron

 

By Luxury Daily News Service

French jeweler Boucheron has reunited with British influencer and designer Alexa Chung to present its newest designs.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. 2019 luxury spend expected to grow highest in UK
  5. Partnership with Vinitaly brings oenology to Orient Express
  6. Latest Tiffany & Co. exhibition makes Tokyo debut
  7. Glenmorangie supports female distillers with OurWhisky Foundation
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Prada’s seafaring scent gets star treatment in documentary
  10. Burberry transforms customer experiences through digital innovation
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