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Internet

Boucheron polishes digital savvy via relaunched site

October 4, 2012

 

By Rachel Lamb

Jeweler Boucheron is boosting its digital strategy through the relaunch of its Web site that allows consumers to access 360-degree product angles, social media channels and brand heritage.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bulgari signs pop star Dua Lipa as global brand ambassador
  7. Bentley commits to cutting airfreight emissions worldwide
  8. Burberry includes consumers in Shanghai journey with social media
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Balenciaga resets ambassador roster under Pierpaolo Piccioli
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