Luxury Daily
The authority in luxury news.
March 26, 2026
  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Estée Lauder Cos. confirms merger talks with Puig
  4. Natural Diamond Council introduces World Diamond Day
  5. Longchamp, France’s Shapers Club form artisanal connection
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  9. Audemars Piguet brings AP House concept to Miami Beach
  10. Boucheron opens first flagship in China
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Brand ambassadors must push product carefully, not overtly

April 7, 2016

Image from McLaren Richard Mille collaboration video 185 Image from McLaren/Richard Mille collaboration video

 

By Forrest Cardamenis

VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Estée Lauder Cos. confirms merger talks with Puig
  4. Natural Diamond Council introduces World Diamond Day
  5. Longchamp, France’s Shapers Club form artisanal connection
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  9. Audemars Piguet brings AP House concept to Miami Beach
  10. Boucheron opens first flagship in China
VIDEOS
More Videos

MORE IN Advertising
Audemars Piguet brings AP House concept to Miami Beach
Waldorf Astoria restyles suites at Rome Cavalieri
Longchamp, France’s Shapers Club form artisanal connection
Belmond announces summer debut of rebranded river cruiser, Marguerite
Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
Cunard enlists stylist Micaela Erlanger for exclusive collaboration



RECENT ARTICLES
Louis Vuitton names second edition Watch Prize winner
Audemars Piguet brings AP House concept to Miami Beach
Printemps New York celebrates first anniversary with LG

Longchamp, France’s Shapers Club form artisanal connection
Luxury Unfiltered: Most luxury brands have no idea who their client actually is
Natural Diamond Council introduces World Diamond Day