Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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xcVkqtRvNDCFmyi2RNjUWKAtkeJRfiUAwfuaz10TjLnrkesCuh\/\/q1F3qCWRDNjBPu7rBx0kJ0toLZSCphHqaHyhuQj1ysL7IBuho7i4K0HcwsWEfy03m1VH\/u9KtXcC2p25VXeQUwekBuk\/T7uV3FHAR5L1xalihPoTYkHkxxnnUBVX0UHVa2WCM7rR9Jy3SPmj10LyLktnvhLZm2YaKzbsCKzMe5T3TE9+iHbJiABSliR75V1\/6voa8T6Oq7XUjjG3eWbRztcN9K3UD02535ggqlRyh1upgMTKBIZYTK61ekFWALOvkRaDRRLKBdbiGE\/5Dz9DK2F\/lLz8\/b2SW7HCbPi7w6MLP3gloXz1YGHp5O\/6gTW+9uE70t9iHqYAmI3RsNaRbw1QQms0q71w65Ru5Bcgu7gKKfTwTTlZODPRNVkaJQk9+IodcCqOoZ+\/l\/Ss8v\/FnUaiAof+Ve6d7Nqy2DNA3imcnvLWoFOc+H\/KxLqZuGQwlxCYnJu6ycz6lYHejyVq3tOpv0LdRZfC6+oYZt5jf6Qz\/8+ECvnMi+m9P6Lr39ljM9hZwtspkLF7Yuaxmy+f1IpI2qRKIVtjz4pPMm3rnlgH\/BPn85FtRrgHBAT0ErNUVcK80Hy+1PWnewN\/twH7+UI9HJb3NEEyBTdpRpWQ4mhAY8d2yoVSUQYAhUnS\/qgQgxTlii\/TENnBKjNN7ye\/2YobvePd+wbYze6YK9YOD3PVHx5rtVwvlGbp4B+qu\/49Q01visJNZpNya5nzKSnOotU366iV3p8Bhjb2OuTz6pgB\/tp0rYR8INp2zUtUCfRi+EYkXGkRy1EWSADjhOuC1uU8AQEdoizSEbGxzXHaS0FOvD6eNOlxlHsHGs0QI941YOZI1DX328EZu2M41EwvsRFPlkj71VjINOgunIhlv5nuos3\/z1ag6+P2aBypH233oocp+3HT\/1KlvIM+RGwSu22nG2nDlMhYYH8phJgVRKeOc+dAqGfX5ICj2qB5EZ9ywPlhraU\/2wkQI+J5HzjsMe4zvwX5yC4MzemUC7Nk9Yh9GWyWeDYpGjeD+D4pwLXu031T0MOYzM\/001nC0Gm38oBbjTrhC1CgKBm5S2JR7qbsSGzi1ZgRpEeWbUs1UtOG2vOe0Z3mnBSaEvaxIjhQUXZFiC79S3ZA9MlBAX7zS0ctaQ8JFj8OecSd79R4aRsmq\/+3RG1pVdy66zkCkxOJ37p1Bz42uTsjifOda0uwbmP389Vg7a+z3ZusBeAHDnu246bzeet16v7JKxP9Ke+RT2O1swPog2Z8cK7s3JPZ9LI49gOIFM2d19wdJR2L567xcaJjuIsgeOjN29J8Ltir\/G98ea5mb3G\/J9k1Lw0ZFecJvXj6go9ELDwaMhpNnvWcGaBRMdFmLWDrOi7ox7\/+UsG2XLRE7nTwalU9FqKKURvtMEp\/C6cnXAHp9izF0ml1t4L5GgGX\/dG2yYiNPhfBrLbOmtcFFf439FF34GQqKE1aFY0+y4fXDQ7oXFvusWTWWBkSvcanbuEJJ4u\/FFljuiBWGDh\/jsZo4LOkmkcwNQGmgsZNmG9iKwngr8duq0Wt0ps+Fpp2U6T1bV+ppZprdQePRPJo2XoQYKJLbLnCE3yWwIrNsqXFtmgn34o2MVpy0RmPfQItV3goPnRX28ePhtfSF2uQ\/++gW\/QpV8oGn3LSAvP1WBW4ricpIMmhLYp3SJcjTDfkFMykuJyNty1n0oPuPE4vXgcVxK6ry1Ny\/qokTce8udkuFfWzuHY6k7gs2Rk6jU6rYpofpWkO36C+yAInYYgpuve0Rhhj96iYw8uZ2LVa9UyCeodGDjbfpHw95C+XTfOXEtM0nn6vCtMQFmnn\/zXG3EsiTxymE7q8TX328gvF86L+ZRePRzzuPLtD2leaZPtN04c8vCoeSX\/9HfFSqGpbefIaQk7EkCuPPvJm27J5HDhhp\/QpdQshsnDPCxvq3MqzRAvFOvFBWFQvYaOjr4y3EPtu8HpZMIfusswsMhb15lvNScs5PHP3tax0lHw+\/Y13yx74wliIqu6fZMMRb5gS5KXuMzcacWGVlgChE2ITvtmo6fZN2U\/SQAOtiGLZ\/+XQ\/nF4JkXlDF0\/ab4FDeCw+p1WLzW4BsW5XHZyNbSe5EoSn3oy8DGAis8tdcrHvUNVdn5NoY6noSH8ihMmoCtWhadN97fyikALMDGItwqQmgTA41hKtBVWsZTxpIGqcZwYmgO6hP\/abjz0NnTgt1Au30c1TTfYAXDLo+OJrMl1KAda34bzwWXz\/Urinia\/UIvZuIj5fkK1zrxDKuVstmjvWSUyawSf6gSjcXHNiC+njIDWPjXuJdCkLVxCUExW9qn0h7ffs8ZmXjKSpehyl2He7n\/iewtv5HLilhHMpkhpQn2WUKq4oZmWgrkR1t2NL0rigwBsPoGF8SlHUXN5knOy9ZjCDTiWXmLQxUn3PT30ZfMdQ4NCTMNbqkP3S6ixaYvsitC7GupEVhoaHy5+h3NKANfM1vpBrfLFwgqL99HwruO6kSX+mxQjZ7CPz1GLvlME5v7fPDsukI8hFgkKi+kJAk8Jpzs3EUWyi3FX4UdB+SxqBGJOHS9brkNAHNl7qPlU7TXxLxNPQdSo1PlL\/cVbQYGvlDnczmxewWR6ptrYilrITiBoulZsjpqBGS3VTELNbKAaWCGxUHO7Kw6kCcs1wDnyzatJ4vdS9NXlm38i4F0i45zRJBnD0\/OxHkY3Gw3\/8KsF22cpA7l\/5dfQgjLH7jWYApSYNZKQPzE5frkcHIM7UNFRcZ7lsDcEiJdY0R9pdsmQJJqAjofPL26w4rWrThQ6opmVZY\/tVBS+rVp6MiX610FfGZp7pcu8pwNV7k+VcMPN0hRmiv7l8ta0ebH1iNpT0KHfw\/P\/TEd2xHvyjNKJ2dy2mYeIrSDjZO61cjaxWVncclmoSvw0whQJW9MP0d14NrnpSy4FRL2vANZExrl2YlueUrKy9R\/0gT+g30iU9KG6k\/FKP+Ne\/hs\/XcuOIeFiM+K+95+3eRLZojByVB7G3Bv7742J0Rva9RXJw\/1FJ8HbrCZ0KstKs4ecEucgYRV6nMbUGHHLO76U0IfaPhw6y+pkfdRSuwEVqNNiu0Wu4dJS72816htOhXkQhbHbZkBhsPrOsjvS3aROHSymZE93+QsewP+2LhbcLHqeuletlRDAcfodVA\/QccdqPtFZyFXEZbv1mlEexoOuUZy5KIZuxMCYkDPLeYy4c4uByCJ0KgMcCUnYlvjxHUOztEF3GdPxLPUALHRB3aCq0QU\/qRCYySxuCPEFP8hRWenqeBuUwuwEtr99cBxIcNPXcRRL4TS40mHljSIFz7kK36+NjD\/XfwXLKpy8pAnqhpttiRlkQtK5UJmpkeIBb0qY+GUhVVpD6EWIANw\/WohcAQyY+MpPTuLvITuECGtuv8MqNpPrN7Un+HocuYRnmkryU45WNAAfHOdeh5ExBcxlZV3EWrisWrI3+G4QvrMFqVXiiQqdVYPbj6JO1SjekEsUbjNdc1kdeeU5tgX9FEuUKJ4xdwzoN8Xx\/PHCttMHZLJ\/DCcrGlFz+qM2woyatulDjb25gapdjskSwncvLmbroigR+Bp67iciSfK3MF453aKfswaSFi+V30yAxjbmO2GcwLWc8u22Z1VMozDCXIU9iSZmoYDKXDj9DjJQalvKdJ0X7wRpZAUbsnX6chSmZf3J7ZFxQVyQvddml5TK2xQ69DyLvAAe0pgKtuxF0wQe0JCxERRR\/qG\/IpjiIcb3SaUPELt0Dt8uY9F8wEApwJRwaCAIvrlmI8yxf9NEjhIeSOU4+ZTAIySQsm4vKVYFOD3CXalU3xmftXMME0nXa8zo\/zZrJ1IHA0uMVGT+fq\/ppAh+idvXRTTg8vNum7eYJ78ye8hrF+CtXF8wXTnSg4kYOCXqBonxOOry7qqRVlOjAMnq679\/AElymi8Q94BHSzFAck91jsSb2DOAPPyGFODrM5a5gS9tCeWq4Lf4aQcD55Nag3\/8G8fGmlNAWQh4vWyhTl9VEUmaeb9m3FKmsI4tnYqw6FLKpTw7vop+l9oHN4Lt+t4RQ6YxxX\/FFFh9f4ssZS6e1ZT0L9MpRKZzJxQl6wG6\/G8xrAl2Qn80yepmJ4NAzIdix\/6sA504ZgzAQDHEChmiLe7N9zE0k4OXiAypv0OvJLcmDpdvZ+qmsXm1Bvx+lQsCnEVds0VSzpjr75jGadM9i\/EDD3Ik1vrB6YXolCxWWmC++t8enwGhUFGEwbSFC+iG36rBpL4LejlzvoW2A2g9uNusL4hQNwfTFpF+3383VUEaXk6z7FebLBbBSY9X0YYVLgFtonjd8M405VB50aGUgrqFCJMlc\/gOVMXMe88kDtSIdc8lQSv6ld1TJ7q2LUR7kILmbfskeGX\/9SU46D74nN+63HGujtPCBdD3M8tT9susCMfglHYdRVn7iRH1aF7M\/9jkX20i7kaaVxt88RkSZtbOY2acwyypxpK4ggLcugn\/y8HbtxhI5PaEwBIqAHRsZd200scTXt9NwaHHuPuTprF2d3F3m4s11mRzH0hXRnZB1VGY\/acm7Y5SqdT8p2HK0Uql3Yhzko7+5PTTocP8xleqaQuBctqIbva3p1nRK5OKaP5vE2UoNWs+JdhgvB0FdQPcpodFzSZHqFUleMlTSvoEKMKklXOSfuDS28HHP6GIFXxfZNYS1BYDikhZrT8G\/vQLpIljRBCFR9JZSeesE4JmNPau1du6onM6tCWX8yupsTbgaz0OIml\/h0SYZO5EuXsQ4mEMOYxZfXCrRtmiIgQ2x7cHnRdhXafWiB\/D9Cqn9XS0zNI80F6y6qQmJO7ak8DJhUkeYEbFbAICQ4KRZoDWoGvdW4td7RC19wbYXJn22Dw2lz0FXYdD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