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Brand ambassadors must push product carefully, not overtly

April 7, 2016

Image from McLaren Richard Mille collaboration video 185 Image from McLaren/Richard Mille collaboration video

 

By Forrest Cardamenis

VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  4. Dior builds five-story statement flagship in Beijing
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
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