Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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",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