Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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","i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