Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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