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Brand ambassadors must push product carefully, not overtly

April 7, 2016

Image from McLaren Richard Mille collaboration video 185 Image from McLaren/Richard Mille collaboration video

 

By Forrest Cardamenis

VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Lamborghini heads to French Alps for women-led driving series
  8. Dior builds five-story statement flagship in Beijing
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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Exclusive Resorts purchases Inspirato for $59M
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Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
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