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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. For high-end fashion brands, wellness is the ultimate luxury
  7. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  8. Dior, Rizzoli to release book on Lady Art project
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Veuve Clicquot debuts après-ski activations
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