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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. Moncler returns to the slopes for Grenoble campaign
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  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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