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Dec. 22, 2025
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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Laura Burdese to succeed Bulgari CEO
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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