Luxury Daily
The authority in luxury news.
Dec. 25, 2025
  1. Luxury Women to Watch 2017
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Burberry bans exotic skins
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Women to Watch 2017
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Burberry bans exotic skins
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!