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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Poshmark elevates app experience
  7. Panerai docks in Osaka’s Hankyu Umeda department store
  8. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  9. Swarovski, Ariana Grande release sophomore capsule collection
  10. Longchamp, France’s Shapers Club form artisanal connection
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Cartier celebrates 20 years of Women’s Initiative
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