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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. The prestige play: How luxury brands can dominate sports
  2. Follow @LuxuryDaily for the latest in luxury news
  3. French supermodel Laetitia Casta embodies Balmain woman in new campaign
  4. Dorchester Collection names next CEO
  5. Le Bon Marché Rive Gauche debuts canine-themed retail display
  6. De Bethune debuts first dedicated US boutique
  7. Regulations, supply chain risks push brands toward next-gen materials: BCG
  8. Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
  9. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  10. Kering awards sustainable innovations in Tokyo
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