Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"262db13e85de0e5815a87658ac8f86e9","s":"502d3248e54ecdf9"}