Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"bbe8bbfcd824da6588555e0f965cb5f0","s":"59b512d67d26be04"}