Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"56850b3ca8a37944eddd18eb589915a9","s":"50571aacbbc54670"}