Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"c3f24c3c1c394a04888cacfc7b3148e7","s":"5db285f0b0e51e3c"}