Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"3b83fc6b150baea0ee758a0cc38ad77c","s":"1b6a85b7700c78f7"}