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Marketing

Brands face difficulty keeping in-house agency energized

July 17, 2019

Another case of low energy? Source: ANA In-House Agency Creative Content and Legal Concerns Report Another case of low energy? Source: ANA In-House Agency Creative Content and Legal Concerns Report

 

By Staff reports

A new report from the Association of National Advertisers claims that marketers with in-house agencies find it difficult to keep their creative teams energized, while also being concerned about their ability to attract top-tier creative talent.

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