Marketing
June 18, 2019
Neiman Marcus offered the best customer experience among multichannel retailers. Image credit: Neiman Marcus
By Sarah Ramirez
Brands across sectors are struggling to raise their standards for innovative customer experiences and enhance their offerings and services.
{"ct":"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","iv":"1ce665005067e06f0302f44e9ec37a45","s":"dc1d73c8bd7a4990"}
Share your thoughts. Click here