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July 7, 2020
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Automotive

Porsche pushes consumers to disconnect through driving

June 18, 2019

Porsche Gone Driving Porsche is balancing driving with a digital detox in a new series. Image credit: Porsche

 

By Sarah Ramirez

German automaker Porsche is celebrating the power of the driving experience by encouraging fans to get in front of a steering wheel instead of a smartphone.

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  1. Louis Vuitton is top-ranking luxury brand for brand value
  2. Personalizing digital engagement could save luxury fashion
  3. The art of reopening: How hotels should get it right
  4. New “Made in China” tag is winning the hearts of local millennials
  5. Altering famous logos for social distancing: What does it do to your trademark rights?
  6. Kering, Cartier, Ferrari and Suzy Menkes
  7. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  8. France’s Hermès, with "The Girl with the Black Bag," debuts third in film noir series
  9. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  10. Kering publishes first biodiversity strategy as part of ambitious sustainability push
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