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Multichannel

Brands must accommodate drastic shifts in retail landscape

March 30, 2015

Mobile strategies can give brands an edge in a competitive market Mobile strategies can give brands an edge in a competitive market

 

By Kay Sorin

NEW YORK – Technology and the Internet have fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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  1. Hermès unveils new leather workshop in Gironde, France
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  5. Culture is luxury’s next competitive edge
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Cartier, The King’s Foundation create fellowship for fine watchmakers
  8. The Langham Shanghai restaurant earns second Michelin star
  9. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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