Marketing
April 15, 2019
Image credit: Luxury Connect Africa
By Sarah Ramirez
CAPE TOWN, South Africa – While Africa presents a valuable opportunity for luxury brands looking to tap into new markets, it cannot be viewed as a singular entity.
{"ct":"qdzLv85NVl6uMnruTODAR3KtAa7GsZgCMy++AK4bxbV1wUJ\/fjeRhnO4ybXi360llx7PvmtNVyyR13Dgi2iOsQmlHyok3Zv3dFYaCcUhYyI6P4DIR0m0LbBiSzRIFY3ornEPdMRs0qcvWDn3okU7t+P6\/HuI5OpWWCP6bgrGjwag95gW4BIuz\/rvHt3GPW4Zc4wiRmI13WVueUjwlSggcf8VIVPTLgnS28s9CLpaR1+8jfntyYJ4J0XsDyQdgw2TX8Zfj3WzpyrrFLoqBxOm6THp6CXz+GS4qNLmgOJOtZxk\/\/r++yaAnu1nKYlrIkQV8ttmKemIF0+4A8zFUiolkrD\/9ZiB\/K8zBhcC7fUH5xQpPCABLgFjgi+N6bxM0MqLgrL9wrLt4zOwSWTy094WnpUivrOEoUPsKKzYBn1x23j1sMonRSu8Kp9LkmPeaMAdUpzhweKJde8ffrqc1mIGwpBTM6O4jPUaJxh4mJJ8beN8KkpzndGHlezuiJ3RM7K+Q5WO471e\/XiwW6g3Sq5lcHCubu8cxDl4AwlAVDhA7Cz69veYk7ftIpm4jFr\/RQ2pweXiOYOZKAB\/qyP6VdyvdKatilzLF0rUG0oNO21l4pDnHpsswZ9lUbqktkJEYLAMklaWJgA1Snvt0GnZP8iBE8Kv4gxPS64AMKIgEVtITCj3gsN3KxWq5rrkb1wyKl674T2r+liIF3dRA3xmuWLa25HYouUdfApQ+fsQnCrmqdRUrITiOCzHIutykb5cI3Drx38hQj9ZjzfzrW1WgTu7YyPhkdH\/6x8xrExihpH4PfcUn98R2tMH8xE3zX9D2tObjD8WhfSM7M4M4Az56\/RG42d7xMrkufx0zlXhapRFKmY6iwUK8PRoEqlt\/p2HhQs\/\/Pp3F38TruRZh0O1WNRt5PE08qSOZVjnZ5nJ0J+aBQIB4SJNrNWbIJL9pWvV8ltLnztts9+FER9+897oteI2P22BSkQyrPlsCvakBe1q21f2MN0eZa2jF3lr0+02lKBjwEZz47OKraC1tnlcVirEOLcS10GqK\/EN07C3UAvMs6LMVF6xZIRMzb0nTVxiPG7CbL9WH1GWyB82KNr247cONJW6HFHM+xp9oYIe4DuMcP46yTA5c67DqATW\/zW5Nx+YTxQzI3\/D2FYi0jTaZf6eq3zaToWtyaU0zdr0kzQ8pH\/eDicTTtP5pqj7HpsB6KCTUVvd\/ZDYPYr3jLyV7YnJkabg6wgUOtlxPqlMD41GXKNsawg0CCRZ5JoumcIjVO95y5JZjAjYCmaIOkEN9MsKtJm4sGPX5nwHmDuOHxyMnazW+YX+hSX1ccoN\/mD5uyPrPyRw80db7nXbovkMtuWhHNLDxKxhIxsW58eIL\/IwouoUyimcCaghYiOA77thYAA1UNjzX4Io8zkMXLpzo16X85PQG8zK3E5mG79ieFU0vVQv6AQiTZzKR7kHXuyfgI\/k5RYE5zwvsF0JoXF2wNmu+qLV3uvXKb+ixAeXEeQs5Lp1qF9fdY6AvJ68mFTpi\/FmpHqDvDuxqOi2m0aUKEBtM\/IKv1X9Fy1WWA4Q898dXlzUJCqXjtVYdjW8n0dB1gIKpy2FUhMfWTSpkkd2hgxAxNUwwQ5mjVILOUtZ80JITmKuSVcLJpyh6Rabwp8ko2yG8wBmdg+fNeAQva7+9RYJmHwDvfGvXjOGLr1jKrIboddlxsc1oF+mnE6P3RQQza\/Lbkkguuqb5EpLcXegMqRcNxfaBtOD9Zn3Ym5YeHWMS8L10m6ZQP3en09POKZqXDXHp9Mm+WvE3vdamVa4u7A3GV3tAt12xp4FlSVihCnVsTOgTf\/Al6NGri1GUd6TZux7smjWeolPpZf8fXE0CoVvaiTUxQ8tCKZ8RLrfRlZCcL\/8HetY74DdsmBPNpfqH5VT07QmpiYk6e8L+lGyBVViF9T1nmzbTuneOtBW5eND76\/q27iAiEBY3OfaCsD6o7CQImaO91TIZ48SHJHoATi0GT0dZDECMveuPokuh09hqaAnjgTE9LHHI1NCBXUtz9hTMAmmsxxxdaPBE\/Cd7qOYHzuM6YqmfiwQgjKRe1s8N+G5XGGnVzBAfohv3e6ps2UwAOfQcTmVcaxlKcvB\/iFwb9zYQ7VCe6V\/rDFetsofeS2wXHLZ5vBPdPdv\/yVXtXe8BpB0B4dSV1kVWoasrcT13FP7oZWMkhZhENGQLgjI58JGjMTkgFpFo+R7S8FD3l0WzwrgskYB1ESoqDgqck8ScRGbmPTmmYGfEFHIFm55lSMRjUaYWYhqcic8erScNWjZQhnmUMP5Zx92vc5\/fPEiK8yuZm3z7J11JYbH2uI7uslDV65s5\/t1CKlNXGO2PqrVM+EBTt6lLj3jqKy57tBdXDD2yu3YQedKbH3aA4OljqAvTgpOWFbHwRq5D7a4LhK\/m0pkRu+kPLRx7BQcz21W4CwS95o0+y8d2zKwYrqCuaO3IIX5jtrd8mkSSlENbQsbfuAtirR+8zuTPv6P2mcy9GHUMCqSdtqa\/SEe9KEVQdnz7NFFGlOfrP88ueQPQ76C775aaPYXYZZq1uTYcQDp\/YU9wY\/m4q661SQLKTBKteI1gF2wscMupkGu7YL+BoM300bKngJynLpa\/itLgOlFUhYzgmpAfTspXRSNnmMAP3oyR0uOzRbusEYiRZ6IsXVYC7qltq81Jom7+s\/H5iWAyxi96ofFyYPina3+W7p94zYXY6rXoEMXfMxm23Wg6qKP7BTqLaGL0tdh1bEI3rrzl3RGQLkCmA3l+9HFo1JtLecRJDuTM5HtpFXzqqLFPGpZ+Ue7wkpdJEtIej\/9WAYrqbrgGkZvNR9lTv4mKCqKrhob5xtZUyC5CRJ6HEMPjUWTxg5YVGmOeYSqUtWjgJ0rudDHx8yrGuUkC0ppo+Yijfe3bYf\/x36JH7mNOucrF7LGcIAkJsFcVeP9LSC4wb7BPx8rHvLgB3mihxXnAlhICOYicL2ajVz8xPf5ZNV1E8z3Uga4cw+vYXKMov1\/MHw0uCPZ4HapyMVPb16VWyKxQFMVc+ziWJh3FoOJlcUDMH8fq2Png3E49VRNCcH5RKDF\/JnGME7\/pgpUJpr4OkPSvEa3IhnXdlit\/vUZtxaGcXtpYM57YVBbhhm+GmnUlZdFm4XNJ2UWZ4gWg6zabmi9+uwCEF3uPgTMcOoIDW1ntSizPqR5yooqZ8BJ69L63ERVbtKYvnGS7tvr75H1PvglrovRXB096TuGwe5vK8oNK5q8Ifgh9EwPKhxZF0UAqLCxesn9i+Fa9i6K6A2hYEfykhMCzvZ70m1qbkRmr+EKZA3An1yFTDl4jxQG\/m7dJ0C5xZb8jr9TfAN2kPMS5a+PY0VunpCXMv9RllvdVEB0j3XoFERnHoQr56XUTiv8jPWjWX\/PYvNFHLmM3Rsoz66otXJz5h5iv7Or4y1iESFhx23UTgJPd4SKWpVlydVUThuTp\/FWrBNM2RgJ8x3bUQBYqROarXoSs\/QAn\/lVGdyYy08q+6i\/3\/4Ssc0Kg17qLVpY6zirmqcyS2JpX2qjKf6\/MkGPE095J2jZ2ri4S\/PkcoitNrOxQJ7IH8Laqt7CAwg2PL08yXgqtmWE+\/KVhMwAlfnR\/lB6OeKnV2GlZlj7rp6fuWYYkaH7eKLCrXKEdFCpN5Krr9rObMuXlFZ8fbKoLNHU9JvLh3XZbxQpDo9ffiC\/FLRmAQ\/ID6IdfPIe6ohdXq+F720fmhrk2d5k1oTYA05905wK9zMCe4LIqrGtfkxCHkYnOG+H1lnMDBrnZ1VzFusZS8yFeJ+57JMuhPgfVGBVcHysj8FxUlTB1VhL474lBxa\/J+ghIAEb1PTdBaUHarzaiNrgH6yZ7hOo\/WXG3XEs190Oz8YBEakLHd5iuXl3U20qnsASIxEVHSjZy24b\/+Am4qcdg60b1xDIz0BgpkL2awrhbXGpOTO976Vx37z6wwOgWlUWOy3PJ87VlknXHog+R0O5PYsmH4tBkwit1oHV0ZtrbCiy38loJVzym5XoB8rPZXBT+FM5lOf5xIxJQ8MZ1960W\/gI1oQ0jUS7hcSjcfRh5kY6mAOiHbUxoPPkX153grf\/O4dM98mSDgJ5mzNTC2wHW6J9A64Sb0u0J\/H15F2ilj4B2zR174pa9WJGu2CYCnV3Hakg56wNtNZrFlNAqjOdJcD3Y6yJZ6rNc9afHabpq9Zc\/J1gtOrAdXeWH6Tq31s0Upo5YP4lYzeIhqrINmHUzBKAM87pIWmtk9+s1vqugmJOXTTx44HeQVpA3oAJkrT1ZnzymoZ3Gsz00TAYxNDnDnFM2yb6IVk4UigCnDAWsJgWyT5kcQUAiilqQ+XxTRTh1xPtdmitthJJnnCiAoqPvtvQQt+k1s0+NBqA2Jgk+BOoHs9v2nrg7w6LUzY9MVPL3to7ghdRfQQ7lIbYA\/wybL0Vqyd0nmhUTl\/S24C6Q1OEQk2yN6vecdVvsyeq3PN4Bf50srgjFS+ao\/KYT8mFPiL69x9mfXx5LNoy7rRWz2E5be9tXBZ+NaHV0FeiLG+hrtCqXW1LX0wsXtMjpc6DFBenTDBSROw4ZVzoNm6aRMXBXx6oXR+p+hrcvcf5Bpwc0PbhNLNFQeNHDTYACvGi5U63NuDKRtmZhArX63MjlrQllqkawk\/zQ5W79RS3Pf1g0pXtgmBLb5wGk3eaPAPuaMrVHDxxa9PepjkQFs5mrE4g0sy10sRwYP5gBmFPNIFJvnYsEa9QfJodVbfxk3Nedon3N5wmPe4Iwl3n7Wc4spKtE14TNP4BAeChTe+nADDLw+7peh8ScEHFtNsJfJnZoy9Qu5dZbcv3Djzwl\/V4N+\/BP1yAu6o6A3Dj6PVFNigrQqmgf2iUvOp0ehRCBh8fyUcJNAf+qFVcjciYH89M1eMNyRGe2nHZXgu4KKS5Eb0cSQx6zEyPCxocbZIi4ym00FUk\/Zz1JwAxb7h6yAAC\/rsi8r5x1LVngxXAxSRQdFVBAIsusVc3vPNCKJuRy1zJgYE+h1UGErG3VqlHV4rAUEHjTayAiCFvPB6aBvy8bRLYNHrd0xssrDKPR8CYvYSLvo7E9qDev40RYz2zQxSnW9COn3onwEQAEiNeA9RgJ0zU0dEbErX2lDaWXv9\/TE4HCOAKHdlEGyjsXq79OyKn3vC32IUGqHjj2S787ahFHIGKvJx3gpd2ZZH3KlBRbd8aK05Qu73lplMWa56Ygbxc5YOcAqYk2YY0ffOwqqCFtLXz+q5zomaQJOSviUfu8UGL6GtH7+FNQA5bMu2ZUqK\/YYQXsKrnPGsFEzDzWlDjBDGSHfs8U934dQXizV5KXaHukTVvNq8WjA\/Zcy26sJ2jzkjfxCD9gcsJXW\/Lu1u5Qf1dXvbvhxkjfxMCtDcGuExoGV3IOXN6oR9BiPbTi68VxQh1p7uIJN+Kp6DkHK\/QBf5NpTbk5Wy296OCHuE5imz6Esy2TtaHylqER955fpMHEXmfMFS8yPm\/SR6eDyqCWK5ce\/Dbv6lvvMP4MptMKWWeQXMoV5yZaBB5ZDFpu1D2QLJutarUffQoUle4kUcIcSZG3sBgPAoO3AKt01xBv\/+UwFayeMNUkmBfhmr32NeLr5MIFysX4nCuDAAf1EYtXdm8P3\/2L95F74dQAnQKg4D8S0XPLPBEHIcp1txDBEI89rHvMwz+p3nE0nRVzTxdqhb98iUk9u8W\/j7TasMRpFW6KaYSr7Hrg0c9YM\/+OuzTTWvo1GR0hMg7aMD1FaHViDtBYbKNdrjxFCLcp5pINEj5Uavmk+qvo+i6zeB4NFVqW8wygjMShN5G0d0mxbWaXKkBBRAmktvv5aV4GGAzBF3AZONbh2ah8zamt5oi85XwtEFgeineyMndOhfzrd5LPNsiiihtPgtPaJLCkw==","iv":"715a73b484676ed6158a297644c82771","s":"5edb51a99443a70e"}
Share your thoughts. Click here