Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
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","iv":"188444d7946653b4f89ea1b3fcb5f1be","s":"fabc975d81dc8753"}
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