Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
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","iv":"ff2ec2cd746d1a05639e16d305b9fa3c","s":"bd48c476d172d44d"}
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