Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
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","iv":"2a548e826f93f14356be2dcab018417b","s":"a3de52fb7b34cd9c"}
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