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Mobile

Brand image maintenance integral when developing mobile sites: panelist

May 13, 2011

 

By Rachel Lamb

ralph-lauren-mobile-site

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

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  1. Patronage of the arts – Luxury Memo special report
  2. Heritage brands follow online retailers in pop-up inventiveness
  3. Future purchases will be made on search engines: Tiffany & Co. exec
  4. Etihad makes travel plans with Louvre Abu Dhabi
  5. DVF drives sales on mobile Web with product visibility
  6. Mr Porter to launch menswear brand Mr P
  7. Dolce & Gabbana, Chaumet, Lexus, Silversea, Douglas Elliman and Ada Diamonds - Live news
  8. Estée Lauder looks for "fast fail time" within 30 days
  9. McLaren lets function influence form in upcoming "brutal" design
  10. Cartier puts high-jewelry on display in public exhibit
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