Multichannel
April 25, 2014
Consumers respond to brand-produced content
By Sarah Jones
LOST PINES, TX - Brands should work to create relevant content that goes beyond product to entertain and engage consumers, said an executive from Dentsu Aegis Network Thursday at the iProspect Client Summit.
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","iv":"fd50078dcc419b485c4e3269cdabfb8f","s":"2c9804fd9d0bf81e"}
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