Multichannel
April 25, 2014
Consumers respond to brand-produced content
By Sarah Jones
LOST PINES, TX - Brands should work to create relevant content that goes beyond product to entertain and engage consumers, said an executive from Dentsu Aegis Network Thursday at the iProspect Client Summit.
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","iv":"fdf73d7a549c4102fa0d06f89eebd336","s":"32ea34370754e802"}
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