Internet
June 23, 2011
By Kayla Hutzler
NEW YORK – Social media is providing brands with tons of free consumer behavior data, but brands do not know what to do with it, according to an analyst at Forrester's Customer Experience Forum 2011.
{"ct":"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","iv":"a426b083cdbd0df99c4e054cf0fc504b","s":"203d5482cd0057b6"}
Share your thoughts. Click here