Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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8nL0HPnqgrbXp+lAZ5M12G9ILO2NJoos0YLjmRkcXjkjV+uogvIW3J1W+aiZc1IwtkBZRM\/YwJwR2+R2A5FY8Uvhz35i0XopcRMj2DQIeyrNzr8vGv34YwSMOx4bd8koLE0RLDQmVrt7QT0H811ibVhh9pcR\/XYPBdSBqGGXM+1pUN+EPddFrt+F+DeclFJYW2RJDMcvSnWESJ4IQtEIGvYQkBZ3EEq1wRBlNVrnQVHz4k81riih2MlyXK5SsK9K\/obGMPJB0CepB+9KFGnyBrSc6Tx0X3P\/3YCCxkcj2MTc\/DDoHp8SRl3rI8lTyVgQgCi3S5upRdtPKVB3U3uagHJBiby+I72cu\/650T\/JaMJFmP8fVOEQ37nUVA9YJ2GvKkbiKJxkRf2htf+cfAEa5gvCc2YhfilJFBv9LRR+X8vfSZlBaMJk+hlocscq8CTOqSCnzyk6PvG4Me\/xYbFjnyjOGful7HDMQYYOGDV0zSlF4f9i0rmppOBvsHdiO9GUWA8LehoWCcY00vqLMhSGcXcAO6DAzv3mm+IaJ8x88Gq0q6qO8cWrIFjzMlSlFsS9H4F4Wsi\/0BuzFZUnXrrQC+7yhHvjNbeokzfTrMAXsIew7iHFOLeEEC7f8cui6yPMybK3v1yEC5PHKAobjlejU9GWPfc1qHQ0H3oc\/v1iW6bSS3pHImyHiiOKnqedp6pj9JkaPgd0c1ZUX9tX2Px7bjb3YnTz9YEpp9lJgvkqVmOD0FZbbnQWExMItNZ4GTWmARTlGUnG7OMZrLXxKvrRpEFVagh+uiFVngLLn+hXcT98Ly5BGki9MQBboDIq00Jj+G9aHdQYidazX+zn75H1SIwlVj6ZYjszhGGQZbZB9UcRarDddSkF+nk2FPNzU5yDOGV3aJ2herJiartMVs03uR+5mEWaszev5RNOqw8kOkYsqcZu6OraiJja5mu5KU465WiEgcDv29cuc04LPosMy1PKdF2GxrtLy8ILMcRxjsGarDOU0n9h\/eJCCTypjauAnG4LIIy2ZhzLwVp+iac5sJ2kENyhXnWKhqViJbFc\/xAAUqODHPaNUWKAjeZ+1SQ7Gj4I+YFGeT+ZRJ+Fs0OMUESv+ZnRknim5mGf6X6ZfMFnZU\/VFmHzdgd3e4vxeOPZHzwIrCkqu6FUCeA6XZuPrDeWRGv21VIcGkr1Xcps+1sy8BizwGam9QIz3kbvD4ExP8Jy1bHlSbLSmMU41r4KH2osPFepR2opOqpdd7GX\/RapcGAN62Yqv772eQsefuj7N4\/iUA6m96ko6qE+HSCi5buj0Yfuz89rKR2R7bPBWjen8qVwIEcmC+\/p+H28rLM6YP56UnLCE+q+Nc\/Jo\/cPuHWlMZwT9G0gIpk2ICSRfhW8KKLlRqCroiHdXMOaZ85JxZpNqms3X40bdxueJeXS0zTB6oX9UmkDQuCxO6nwYQBt143pY7kjnGTSb1wl2CiMHst5w5cHz1jKSuyytAgO\/0gVkawslEtSYaaDNrXc7vaTsKz7zILF287Qhj7oQFZCnOEkVFr3G0SyzJpqt7P14b36USs3RetTKTenMVcqwNKsOQjFap3OJJeS5kl1LwHtQNW6Zj0ODU9zMG\/jl5H2Qptf2ItbgyxgEKs6omTHdlLXk\/w+QNI9UJeKyrxPvM3UrqSNQaigs3jj\/YbOVgiv76\/bi6H7+SbnqZHMATE1jMzT0ajB\/GZGELweF6ctzLXkID4HzjSimserU24V\/grwnIBqxSOSRcQdgukpeX8O\/fvFMIUOYoVcMCuONSESi1WUO1YQJxrfjjrTzv4OwjxwrQnkF6yrhKQyFClT1Uxd1DelkxAYQ\/t+LSStqyJ+bukCuKVgL1weTWAMJTitdsvbrCGavreqT0TwD\/4UzWMUgqmhV9tyAIB0mjrD01uQSqdMEcZJQ6\/nxUs3gr4bBuLjXRWCLlud2r33\/KNWxkqjJlUPuTQl\/Xpfgfx7eASJddHmxGwXomjx5a3RA44kBnIH+VGwHrb8v023SjT6tOMd0DM8oca+RXBon07f3dz+rueGGhGzILF4zhxb1Gj8pvGmRTsJABaoOeLgg8DTfKRVdCa2rqZX5RljyRx13P5EUBMwJaMb6czu5thFGIIeWaTwJA9l9HjecAnOD0Mq5sylvyVydE9ldxGflUD9gF9W1jY1F32h9tO13FrhSJDhMv8bE65JZyMWzVcdOiDpAClFSbsmbTYfUYPIUp0SbE7M10eflX9AYGb8Xb3+Sa9B8aAVgVVrgSKGNzy6pCLyN\/6nw8OyRNNVYdARIcWjUzRpX+iLv6QvmGzKolC2P021zc6WztxUwu1pYL2CoEr0yJLOFPXuGgFX3CzbGuU7y\/R\/oFLX4Dr6i3Xh5QbyyxSZd1DCOd+P+4EamMzgKSo794W80zOPzPDfL1bgJg0u0G9GG7H8jYHxbaqTjwXT1Z3xf7LvWDhCwdqGlqynsN3E4dfF6x\/8zJ+UI0TSujmfUvpQKtymQPpXYHylaHWqS+wsX3Hr\/jCUbh827oQKcs8hkB\/mnKBZyeQtcFSiqugAKuAUAzjc+0CpgryYCkDvEnT85DlyZrjMZ2VfkvMxXWOKvZcLJb6OEfdtRgclhYqYyix6ubPbxNWjNV1DWfoP1OFHPjmgXUtupux5JbZnsgQIr59Cn7Qff2P8e5O3NYxfm4rxBi3RhG6KDE3VlhyFzx1kjqP9jesXH9rvTpN1YR9xeuCecGamwixcVGFYMczYHs5KNkAwPppX\/UulGTJs6FsXNO1KlaBLJcDlmkJoJG\/I4RtzN78TwaOcovDbwl1d\/azYtJjE5fuje4\/cZgAng4UmGxtq9T79zAhieFrEmO8J0b8a\/9kUtZzHvGCaLvAH8RI9XFK+3iGdnT36Z8l1n7qTkepoGIVGFkl\/IHrkwoet7Uj5SrKo\/On6GM+d6nVNJ9O5oO0sr9Rh2fFYEh+sfAsTzAaXv4690fsPJH+SgUcuFj0u0\/gd44xfJmPwNvtdHP8kCHB0rhJ3S1gTPPQTPRgD8ryluBXUwOXPPR1AVIqpgpbfpbWe9vaH\/YWhaZHMPbvJ5VlDcK58rIa6vnktugVDqn43NYRWtEJsvJXCBjegUc3rYCNInPh\/Lb124HivS77novAo0IOJcjfDxXt\/W75ehEilRJgXfXbye73lpjjDHiX+HhtETwEBNqq7WB7Sb\/4mT09Mh6\/QrVD5pQyEMi8KS0yDquPoUsGr\/j3Q9ZSetnpFLF054nsCXEPr4bP3iXSPzmEhunmjmY3wMwfFkP0KDBdTcBrmV4q5tl51drouaJk9BTkQonW3XF4d2ul\/9CJp8AFRcpOgMXrf1EeZPzE0GlyMIC9WqzxnhEd5WpYNiBFxnbW3bMGr1jW9xY4OSDnyTwCUKepXXGdthDB2+bV2WCYcmE1fdce1yhIU4gTcKciIGim2x6TM+darMIWhyv6gT0o23z0DAcv5K7iNfy5kArTLdQ1q1LyhwHXOCECcQd73FO4kpviaIZIZNoToqLbl052u\/pQWSQpE\/iFfASMyD9wq1R4TLeiZyH6WwTxXrorlHP0QcKJ9Hu38jYN5HWahAXAyeny6O9ixBltl2OMZtR367+p2I9LZMPO0FlFIA9lt8DCJglgLkCxLQMEysiOOkcfRfwDz\/wWU70PRHcUtbOgvlI3fMEDakgBoDir0POgAqI6w5Y4EIKh+0saknmJIFZ1yylieuNr6uTT51TLH7RHurgEw4MSPJl+1EpvHLZP2K4VYwy4ptqWydhLb4qWHTQwxgWPtyGWObuxiNy2f1QJbS2ysKGBlR2H2i0+S08jhNVnaRY15hJXzEmtxjh7j1zhBW7mWIcC0gN1p7+McphETdkagc76ZHFDXG8EOy0d4y+0yLB6wPXvFH3M0HvUJhVuFKzdOuwzudk+kNuODziMJSij4AIkVk2TJEZYvA91HV+ShaRmnVAe0emOYKToStSwDnWkkaRuDriq5nn78uxOe9mZL2YbZt\/seiPspZJyyT\/TsFGrLVw2qT6OUXV85qdFQJ7cLFmvXrEpPPouTTMbYzQ43dPI\/A4zPeJ6u7cMcx5ZDj1FVV0wuucb1oJvJfrnHQHzTk3GV7oOSiIkNcOr3xNq7MT28bWK5xRDm5zFXW8Snmq9av+nG5EkjN4LAtZKV5Sk2Uk1CABWk7vOVWVSIIvXZOU\/NE5\/rpS\/C2x2h5xD8NYZxTCPt3AH71QAJ9zJHC7Y8sHg","iv":"14cfb837dc084a4012c2d1257619cf16","s":"1e3dced7c33541c6"}
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