Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"c9a66e911dfc922150fee2fc4f3065e7","s":"cd1d1d22d475797a"}
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