Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"1381736967807ba0622de66f35d080e9","s":"bfb7f98e8bbf95be"}
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