Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"a48bfa9bc9d2d8ad55f02080097019ec","s":"591ab09fe9f10f1e"}
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