Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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P8JLr\/rJfyT3ekl6bmo7\/l3D\/sAxfFRiiQ80wExlTwkvdhFYYZMqDs\/Tiqd+LpJCJIhN7riNA2zf8osbgZyBYfMyu+TX3RdYzbLgCROuvxcCvQD6zRYOsEDmYW6xC7OeHECUrucVhwC84PvCgcMN2MRKzCs7dn9luVsKGNN8wMMe0GzWstZ3mUxxi\/6k4J2gXEhYLobrcvVoA5xjBdq1C8FRaG5qCz+\/tspQvVh1nDNcMkTxW16HF4Ovaxr0V+TJAcIiSl9Jj4PyJsvy7ToBuQhCZNTqgi7iOIQaA18jPGUzgUDNcqS5jvXKkIGQB8RnN6Po3osOXbojNw+dwP1l3brnD4pxdiB06i5y5FQicWOAJ6s227HmnGCBgPbIRoFKkng+TUpnfsFyPCQ8jm7nW3PyzXnTN6eVCpA\/SB93Es9hyqD1TOuOzY8T6LE25dTBjCwVcmYqxs\/BbECTtmxIMcdqJnv4PvGHBFjx7LHiHaK0IhVOsGoeWBIzX2k7SEFynPrDPxAJrOmbYp9yHU9+bAEvSJ+xNIi803JlJ5zuaFglzUquMb+5mtbsly+PyylQZK3STUTqwsPqnz4Sw+zgp\/mdsg5DfImaVnXfb1YTPkoA9ppnjcPbU96\/lZakauTtrgitWRg41Awni6nP6IrdwoC460Uxz5oMlZGnN9cruTDEOcOjRNlglHFck6cBtHKiLkkXfCwN\/+Dp2CcCH2k20IMtxWPC0IVHStxBw73qbo5s5hidvpW12aIgopPdVWSHHQRCbF5Adp4u2lbbLVHXBwCN\/Jt3Y4NeZgl8QXdQ\/Q+FLOE3Q6jtwU1j4zl\/kwnxZ1rrZdc2Znhyd40tmPZLg+0ih8PXGWuVYl6PaFl2vvPVtC0LR68Ypl06477YnKimP+twwxKwHcGt+Rsby1Bp3rdo5Ag3keO44EKVXP2PalnGq0lotsLg90vA4bYqocqIF7fuXzhZG2XlPt3uTphHcLUcFmD+94gVIqXgC36UXQidS30FbTZrRC2JWd\/PW\/JaYCSqv78VBVKnzvouxGhUnPGMCCX2o1zLnAQgqt9Ub8j2a2Lco3gWZgPSV4oizFQwg09fiJv2GklnKb5V1GqOIGvEu6lVPZ5Ld5b8008QIkN+JIpur6iRBvzK0HMXOs8UOw1GzK87UjoBfpGYhqHdi3jRSG+YiKu3XQyMfE6xV7V+z7rJaVm8iVYZWCM5lMvGHRVhVJGDE8QLjPmG\/\/TMKCaiqvNlUQpOCF\/WvOwmNkrT3eR+BAD7CjPWjPf60vzQ\/45n5G4PXG8nnA\/R7sfBA3VtwMcnq0fHfQAgEphniBMxTRMmYvLwOAg1cez8T2eT1S2CnC\/hxdXabA9iTwAvkUXNUHwaDnB2iOP7fX7Nf3vh44rOSZgsn7yxZ\/igWIVSaZSXMwPgrR9qkPFSOrP8a1wbujrNBu6rGUPeb1f7wZknxJ0lae9SYNzzefY0iMMlJOPOCs78zVrk8tN40NKkw75GksnDJGil6KtPubVDbTErNwdtORdnHcgVJM5PXgnfBrdVXTSNhTqfN8IXZzi3hQMj0N1hcjphNcb4KeOdNy24plvBxRB1Qq1iRxQq8q1k1MD5A5HMTH9LhcaqRqDolCdPYI1amE2ZHLgf0Uq1xoLJFAq4Et+VFfRe6uSaZXgRDj79gJiow22FDnffcSXhHR5McKKb4X1y6M3E0Jigue1PtmqHbUZ1Zy1BzoRtsfrXzezk6n9JebmcJ\/NMko8253avTQCS2lw8SrjSdSCl5ry1ZQEuUMbAtyZT9PP6m4x1iwVamAN\/6BLb0ik1+v2L9IYcb5H2+vbiOO9xAf7zUkZpdfzeZ4DbPwfowE2Hm4TYsM7TYkxfFNripB+f3cCqcMG3W2tkl0bQkFTd0YdWjN3znk13tACnUA3knXJD9C91ChTyfZDd\/bPVzRV8oZXvohu8K0qhNF5YFSREZzq+3wekU1y4gT+GqGWAnOImqeG2LvtIDIdtgorzsHQykDPO7vuW685RDy8giqb2gZCOdZs4fHc78\/h136HUYtYaFELSkQhyhDHEpQ+Tpn79Nj2\/BndnH2i7eg8i\/T2622KB9hgKnac+Yg84p5Z0b\/I5sr3d7VeNEDfdbHb3T4d5l3iU8Z\/sd5jiUAp\/msEsV\/z3W15lEpQKB2LDbfwX+\/MP7NNjvyrDGzMLp5B7hbad0zOoOFe7b1qAUJ3Of6fj2jDU6qg8cQAoyUnBhF0Tu+I7Ap5r61meZis5WYzZqrSlyefmfq50sBqE6gWh+50ndmUvQm2ToiVCN\/QjLbgOTORBONLRVzSACmLhm6dueL2QQcWQ4eAZ4dN\/Wc07C1BY+DejDs0Cnz9kc8kpaokZHa2AWypSg15WLU4saDNXr7H\/FIwPQahavHn1HBdKcLsTWCkP8RclVq2cGihqM83NdtDMA\/bHr8oITAk8n2kGSWwyUMr96JYBoZyDGDXd1imsL3jf7QRj8j9v1THiv5\/+ogHrZZPGTmAC+ZRGBb\/6da1pp\/2CRTxauz1TYKkz1EqJi\/fDbsmITpNcvkKaByOIhK5y0hWfH0fLmFdXV+2a59WlznTyoI2Bk82nD73StNhqCJd7uoIsezYQNkm6MCW0zxUlA1zP955ZKVkdQTM5cr4hsxBb9PbVJ5pO0p3y7CYk8R3zGnUCKT5q3WIjRXsxgxgt1fFF27mZraRWMyI6NimsZgjTx5PilpzcayQspyzEPM\/eYysrUyETPTVzUx1a2j54XvRPxjuvulG6A+7V5OH1YA99XxhpAxyoUJsB6kFzGF0Qwn2GTiyuJIn65NeJlE0Bo+yTq2iQIF6mri3E0F18t5Knr0tuGS1jDcHZRcIT0TdIUhBDliAiWhvAnO33i5z\/XwYjL8+qqyUrbimowobqDHP\/jYP5HMRne9\/d0eGvov618ZhdyPh+MduyeGsrnj279\/EbLjkvYIVVpkplFs\/+hBeCo+SAs8BsxesRgJ5x4Il9k3OoQgTmR0JihgDDVZ7V0u0UFIy2ZM2SilsKlfDRJ0sLfOhhm45nln8ncX30ku+ImsxAm1MIIL75S28z9B6w6gG3ML1MD0hQ3pbTKyXV66j46sGDHpUJxpPP8OzMk5OUzxL+\/OYWQgHZtye2ZDnDwU5rG6yo+eI7DqRkdFY+KcDMvtCxBpogOEkoxMZbPsjNZlefJqKf8kMjZxdDR3LjknTJWRBX+he8Blo6nec2vMUuoOMdEE7wr2cQEGSh18caTx2b1FqShZHXkcQ2Od9cfm9aZCSSGGaH2vRgZhI\/PWS7Oka1nWTQHlKBKXqjwgpJdLZFTTTLAmadZVJxX9vo8WJjf2RrJOm8GANML6chvi2SfN8bUgsqvkJ9tXA1NaVcAU\/rjLV9u5yqbcBGvm9XRBuBO4tfi9IpY9W2hBfXKgQL4\/Pt90UdA4CpSzQyraiQR2h6OqBmm7MmH5PPIRRB0q\/YsEnPDBg178TUWk5w3zRd8z0nil16PmL\/t0UuPUYQ4n1NTkLAWrOnsyFA+nxCEfzcK2flAmklkpjzVi1PmvtIg4z4V9W0huxlFZsSLLbfCCRfJw\/f1T+eThm77oK9MRhDrZIuxQgOYP8w4C8MrVG6bUqpP5YijCB9yq5l\/SwSa3m6zN6pRTrfPzT5MikCu0K07gL489JBSlqDec\/jAVymrgFJZAKVyv6WFGsxQKOUq9DgbPXY58D5aR58wryMXFdax3an8QbwbazBJfT0pPMvkc1tSd2yIEBYqaDr+brMehBEwJE8c6oMlIfzyBXO1XAafm28L6LzilowNJyPMoywKQylaLw1fmkEoWJ78m6nSP0imt09c2X8yjkrTi5Yxj7QNxeb\/MuaciEekKjW3TsTvc5I0dfBpiTg5sXXCectphm9REO+Qq8s1ro3mmyNa9bpMrwU1lGGboxovWzzCCcMK0\/xe2d9oooebo5Fwbe537PWBuQvCArzmEZ34S3C5TDSzSAzwxzJPRBbX\/WwFmrBMhVhdK5c5G\/6CiVQoC3OQkwIplQ+dZWjlEbiy7CSyOW3XB7B89EtK+l9F1LF\/2ZUnvX4N31BuxHKISZ6+x+oaZP7UlgCW3A0XaIijh1NH0061aCYoISNcXnFNdR\/vyymoqQCvMwmOynKitU5UX1VLyOL4bAzvzJt0J5X+iLGGhO\/QVXBycqz4McG87vUqW6jXE1b4VaFZJVUrl7Yjy4n8+5KKc71LzJ2TawF8z6G","iv":"14b76a891e53488196c56f7f13679948","s":"ec30199f9f1ae62b"}
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