Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"8e03c290fc0f05196926679319430206","s":"cfce98ea455d7e06"}
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