Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"13f7b6612ac7bed52a22ff96366bf547","s":"5db94bf7e2bf58f2"}
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