Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"63168aa18a32464306230484516f00f2","s":"380e822b90c22ac9"}
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