Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"e4946be4824c9a4a58feb4096a586a5e","s":"17df50a1c20e271c"}
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