Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"bc87d05fcde4bef6b35278acd050d96d","s":"59e8c7bb0fc1d035"}
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