Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"28d46ab792ae984936905459bc5a9774","s":"f49b72125b781741"}
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