Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"7ee9e52c3e104fab4e7659a8c133c919","s":"99f171ca28f8a8ac"}
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