Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"329be2ae71bffadeccce6c8d38bbc457","s":"47930e581d177d19"}
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