Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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7akv44aiPGvqY3m24WKSeNlswymarpe1T0fUNyEHREEA9TMVjd32UsP2kV68SvRvcPVB8JyPBYM\/oz60G0jJyz7vaZD8r8o\/cBo+1d7rTUp3ZB9lhBpyGzfWVXdJmHVKzyWZjeBjHDPRAbQwmCVsRE8Lxc4hrKaFFaNNaLywMVQQYsn1AUZ3OFBa0fyHszfNArI1e83DYYKhvlRldXvRDYhacV6UCFCjnTuso3hmh91mddL29BNK8yXUeVBSlacvyHrKR+9p1KhSzw4Xz\/AnFf9yhdDnmGuJxepDT+1FLsE6LwP4QXRiCrinExVIiOfXyfLIMFwT21iE+60WKpPbNaQ4iFynjEsyd4P2rPsfUFkxaZoUjc3JZJsdIUwLNQ60IW1TUn5mXbDOGSl\/r1VuNTyZrC9JnWa5t4ft2s+ZeIU8um7+jlGSrnHzWfUKimmDDppPej109A+QoCs8sT4bPe596DltGyswwVk5bpgX5+dsqapA138NHmP52xfn4KNMg8+2BX5VUNVZfkcvhYkdbkAYnuMeKug3c35c97vYIXHOrEKul2Pc67Xi1lRdFImTfVrHOwU2+mF6608dJANQW5StcD4xpu5tS8J4HNQrCzJ2o3\/StUNVJTcEsh\/k2xmBao18tS2zosjnMdA9g6ilxHMnJ3PnuRQBXy\/VcMwkauQfrRpPRb1CU5eTe9xxUOa1KiXdafdXGKNeQWRs11rzd\/XfGFmAXQjNBYVEzQtBwq1VVtp2STm6Ymw+WXO1+LutyIILSe1iQOpFlRx\/FePa1jxuudCu\/sL65GiEoGCpJkm9l\/\/BLHcxwSuA4O2Mt3Oo4P5BPTd4DZDOdpB7NThtm5m54Zp5iwZTAhs1FA4H1BO718YhnwT9YvvqvcAE4Beyv9eJFxdObym\/T\/grI1wRrK4llfvF7QB1pm8\/HKp4fdQCai8d7622ucA+a7aEPRtZsNHB+NfDeMtWZshHP8A\/FD3lPtLxtkvG99EjSdrff4UQjx\/EX5EfSq47nvdckbOakXfl2k64kLrjMpfxwHGb\/9Cd54q9iRwqldgHk+jhQONKzRkCLegvKTA76XTHV9PwuBhv4deRe+A5XWJQBX14v4a9U+zS6OlHAL2t3U\/8vW9HRAoR9ImHJb7XafaFrmAEt+lwjGuvNLMdhNe5SkKiHy7nzZpWMNib5RdzmueRH+6ixIxG1E69ZHgCnC2SwZLl\/hNFQqWDFRHdDAYxqwrFkmi0sm7Yl3NyOYtEv9TtoiBYX7AEbni7boJjDzxdMRJu01jeIVNQhJoGZs4gaBiYfX3CFmdsMmaSazMGOhgSeq3yXUKv9ihmWFBs6bzX5BkVRKC4JTFYWKUYd+0xvKaD66K6maUC4fBi+zNqFA8SWZxpIn5o+Wvlmj2rQaaeF1QBxVc7glups5CGwOZFDHxqEUpBlPBLh1xNg0AncOCrL93ODv\/UoujkDrVEus+9ZFXn\/4WHzx5BpmsKPybTiYBxO\/xkX\/y+9uvVFXIUf8u2jSrhprtkS3ul3n5P698RxJqpv\/jpJgLyAbyBMTgsQCEfGj1ZQBPDauUhdRKjfWsPBo90IpSA9HXAizUtGUScu3pDkMPGVnSEdbcbGwbKE7Bgk4tOCF1iL+1fm5y6sUZ9llG2cDGN\/Y75U1oHokfUwVrBzPLwVRKF6WtCYb7mdE6bghBAjgmyhm9woFmFluqPfpGS2NpO0g5KARtUbvofWj\/1UufXRRKMhwCC0MLYFFU2IRL1ifjgn7E408Xdg8qsEqgnjUlyV8htFx7ZMPCl1A+a3RBNRueOKFLycsNfkVctt0JDOfNPOtu0ffDjjij9YOd8\/jx\/vJidmxlSPREtxRp6kggTRi9G4r9r8B+X6CiGMOqjOmaUcEDspa4c8QVPLIR9\/LLXA6Wg7JMUsivw0ZPN++hnwdsGL9MfcQMJSVhwGHKAKlCpMoUx8mOGf5TeyyjrPRMBBfQfWu0g57a+pg3TqI1P3+dllWgVJBLxLDeuxm8R0adBRGQu6GZS+7PfoGiIu2i2fsuImKayqcpzHVh4ezjAgFk2b21oGs6zLIkqxIudx9n3d1Zdpae7wal7cGV1Cckbh66yETvqqressU0zZ2wltWc7LHlx20SHdFQRf1WNd7chghXvsZQso8fmWZsfbtYTWDqVLMyyhzhlQbb4uIFSU3X3uaQvVFxVWRwY4\/oFYGW7wtQaSIFOIfzLi9vdvAYZUdr8M4DkUlY1oPx5JmnsZKWeTN+UkoZQ+DaVylchIPXkAxVyvAFrTo1DoKvfR5dTtdPhJlEkaEBPejVBAgYt9NNcvrK6w5z9WEGyl0ebA70A6vMwOyBDdpX3rZCuDSig+vwfaF9TXI8amko40PhULPkXLDsjm4ArHOLek\/ZUQUkADm3ig2g8Z9hIVN71cT5jweUz\/7cijzNNxRufvmmdMA1wBkP3BCJezSd+5\/SsWVgarmRo2Ym0s1kmGGyzEg6pmFpzrrjFXTu0yT+2DkNAUUU0RiOcUj8eUl6m06BTGXLETz39zsWUvW5ugDsEE1gMh4I\/YKJvRGqYqTzNEf0FzOU9llKUtt8S26Fn0+lEtc6CI0BNZAwamfdrPUQ\/aywFzAWDCj4rNM2ES15oGf+hcIviOn5b8IHBcGYAd6VfcP\/cIHZNNpDTTQOD0GQz0L3GL\/32hfvYZkUkkrB7p3YhzCbIjgfBzG0G8ridE0LEDP99YpWmBxOXw\/EZgFpxpbfuPhGXIJcAAVhUWTCTq\/5l44H1HyetCc5k3sfNLjLYaL\/FwRV4K\/fYHpV\/oX8NJw2WsNUd0FR52ENbSWL9bAZlalXX7CU\/wh+uT4Iab3UZJOCrfr28+jW6ZBdNShC3OX5tfuJ5xOiGPlXcl\/dWYiLJflMkyET+B5VWx55SW6sUP931B+JE9UcaSE25AuLNPmG6lnGNgb+hdL+lkSBXVPJYktKWKw8zd+V3eiNmsPvngJkWX9lB9zV4L7tAAQzGpin5dSKDGTK9tDaoNcO15XTqVUWdMDHBcT0LnVSQPtvc93UOvWra\/NAHreW0PuPCpzOVCaFuTEARlSINxNRVbZsNNY+hrgX7HWg73+6N+TbkTPUZk08Mg0dhgBuRC1lKzEb8SQS8+\/7aBGTzoHdQz+gSVzArJ+MaD9Cw1PZxjUChkLVmETG37v\/OsI5NWm1tzQLEkYV1eoAxfIS9TLJsWu+TA0b4f\/Nl+rTJrnppX\/OsSMp8pvemq0Vx2DZj+zXsk\/m6SOFzrgqJIZsUrT5liODsFzUG4YncqssCKsaBa89nJSPayF+P57jAUaaS+n6Q9zLl4h5e7aK2JSnibe0AX1aX61Rl8MYsNO4X41eXgzePKC0VNdwqQCp7kzSTcHFqte2D022xtLl28Ln3kIK8zzyYZbavWpBp0awNj5kEUWRiNYUC26P7NmjcxYP5AoiNBjaRziYxbCf45ELmeUCljeazxW\/lH3dJ3kUq3bp8iYWYwwAJluZHYl7TW1r7vxGGlcACG7fu003EHv1AeQHQDryKFtXsKtFbw2QrqOE1JBx9\/l+phPaSdgOJvyt7funTHDy\/e+1A7\/XkakILTzroB+HOXqd3EidDn8DAafEIRgrHMQ94A0TBfw9yrq9TVZVGNkX8Z62EEERCbCeCrhhPpnru1tkoUI9rjSzPgo7MQWtiLORjy46Mz+yhcCiJAtMTrepUGGgYZaWGoh64yvuz4yVPODsKRe\/OOXEANn5z4+NisFtu7JGVHQXy7i+sgn4F5DfG+wJQ1XsWNeaEyYe28ENq0olNPQL3dwVXxuupaehQppkvG6hakjd\/hK0Pa0yS4xu2OtFM0SBapHP2inLPzShe8EG1jAYPa2A6RSabUsywgis9EMHt4bWgOTFwbOJafi8naoHItq1iGFprSrhDEx6jOcvecZZrIXs2\/5agW9cmneIYD5iDJF0u4pOIgzj6aXe8Bu9RqdQezWFlWQcrr5mDgjNJp0z7t7T8iVbYuku4wx\/Hu3nz\/+bkVxhtmnA9+lJxeR3WrfkIW4\/FDm\/7Alkyc7KA+cTKDcFaieWxTYCECXwP0UYbWz9kuYS39RU9VYpHlmVMsZweQrd8ajZnj2O\/K5hVaR8a\/8mgUMAy5aWadq2yE\/NSFZawW2JQKwARsbrtfN6bO4\/7gMFsATnLfLa8Ql\/cWIdgUybAztO95dTO6seG1C99PpduCpc6b4PJRg+w+UppYMZYjUiDKftdQ","iv":"df9f0ec924231167ddd76997d6f441d3","s":"0ecd52f9af021b5b"}
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