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Marketing

Klarna leads pay-later rivals in Gen Z outreach

September 29, 2021

Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay

 

Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.

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