Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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2q3is3DmgKY4BYrAd\/AcMBLlAymw+3ZYjjWJeEfC+mbw7boJ9dqnnLQljanvVPOZqqo2bmD3ojk3jYveCqAR1sa3S0Sdmf8ykE0WUDIgUINQbIPkhlrk1fb5sa2tcpaUSwloAGCQZoen3oTu6WBwPHTKmDFWdByWBI\/oemVd6sITseC6Xik0ibdEclHV3pzKxVTcPM+gHNjFsiLI4auaPjAOaNoSOTWczxhPpC7L\/AOG+wibplUwC8ZiUMiooZc2asz94VH6m8fSgZ73Z7rXY6K+zTjJEMynzUigNcwaTpCB8yfcYVqEMyXsq2lWP30IpSi0DFquEpZ26KgvhEEjqe6haGb5x4xRY29pzR0Q7UG\/kHdpjMe8AGkgDR2J\/SXZao8q0Ubq6Yjud\/WRusMUDvdqTgW8cA3lHJMaqjuISXNg26eZIMPE5ZfoAXg5DFfLsOxU+wWRJ\/U2xQWCejD0BtYzeTDtErXfnHUOxa1TB+FQ\/T3BLoJ1DZ514Qlt+Txpje3WFM8f33g8qc5ewNDm7ZhK7ajtbik8oIDQRQ9lLoK+NivYCPdO3E3rFkhEEi2rM8bV1IJSnOkAOLKythpFlYoKgqXwSYdiah\/IKr0BR32E1yedva1BGobmzAIgYrycL9VdzZwsMEo1+Ip5BzVFtHdyabAblbhnU2jVx3kSWmKIJFQ9u9zsToqwVQsA5\/fjP5++AJrM2MstBIfYor4RqrqKGWwxIsdF\/dtM\/oBo1MUU4bL\/VeLTfS64zC45QVrk9h50Y1tKQgO7xdhmWZpsaB8+pgWC\/49gdC3hw3+wfw871H9htIFefCsmPTSSLC18m+N0vlXqrc\/NWnpw8JWafj1Fs1Bo17pxLbXAvhgH1TnpzYerbZAvAUeX+dxeScHcw9V0MAZxlJv5E4IgUSfwLkyFh2SwyWCWgh6ThrUNvKKVE0EOUgfWawTgv6pGs6oxd4kNVWP6Y2ZNEuRFTKHgV2Rg6yia5SueEpI31LUKHLBxBLtpVecF3OoLoE1DDEVAj7OhmtEIP+y7VHQOmF8L5YY6yLex6oHxZ+EO9DFigmrYTWOaxTJoyqVaBG0I7mBisw2DEQO61H4u0txDSqNdtCnux9S58ljrRwn0XijcerGHTVbDHlFai3xezPZYcwwpbjUFuF00idRQquFLhloCiYsffihDit\/OBH2bsKbt1aG\/ZVwsIEHKOKAk1Iv9xX9bIoBLVC1cztMhiMxsIDkges\/uUt\/A\/vCc16reqNvLosvO+wXDWr1e+CCMMUJG5UmgcYv5BJI9eFvdKWnl8p9lPLgW+tsIBkjFEfTFL4ZW7Vq1BJ+ZgLXUgWBubHmjqkT\/WwwxBiiMPmxCfgb7k8u6nEK9vjLnB+5jaCnWLnGbjA2YeyvkYHfkBucIm+UkB7sebL4ittMQlwtYKRMDWa3TiPccK4SRIPcvPUse4MNt6FoX1BuM+JZ2EYMRGuY56\/z5wt9zB9fvdoVDBw0N4CDEF2SMFWOpStIgVxyMl\/xYHcmUqgJj7V+Uh4arrbakxLC\/pLr+cPv+wmlA2VPH0ElxbVpDnNqvpJSNQ3q1VIZ9Bq75tqSlOYQWH6otYTQVG3dLk2iu4WxQqalN\/LxplGgFXq\/AlkMfnuoD\/TuBUxwzLXUNT7U0\/VAz4WCc3arQsNZTRTv5xaoMvLtY+LnWn6Uv+cUY53lBqvtov8e3HUxEGwPtTQYGl5xfK3tGRdGdUys3Kw\/2+2eFHVfFmRMgUMxdJSj0IM85c4+Jzl6pm08QinDqWWROw+np9M9RIIGyVewgXO3atTiQKLyQP6Cy6\/o8VtT\/BjEdaODttY+qIB+117UYdGe8A\/8d3SjSK5BEcvSZKd84NEUheAlfF7tsqCz3fPvXk8CrWGEXh4nvqc2Q5vizu8ump2cA+rNhLC6OKEhxTz47O8gxUPeu3mrn14lAPcc\/YsciobuJnj2h4slOftKK7YT\/+VPjZW84F3su1B6qeNGfMMriNQ74by7YYhC0RBVuC6A39bBGiQUNfa+5EaXykkYy\/kudkYO9Gm5CZfSypVMCJBve+7zaU9OUErMY26fR8c42xFuOEzCxn6\/fJoNWquZiKFbuxkemDmQrNvoJ5W94e1f919P5BuLDb922xpo2aJoQ2882XYIQjY0zQ0fApLP+RTNNTeXhMVFTFR6BOx4k6D9JnPr2n\/T3Cc7A+ak\/8GXW7UDFJdQ2jZwHI9F8fDof4CBds0MvF54uDrvaACxwI5v\/JGdnv4Ujt1UcS4eIg1PCTKuVlhrceOIDQFDCE02It+zJDSFCHUDaJfXP6W6QE16oMSIvo7\/12OK00bRuevJS8p5W4FhMd6j\/NImJ3YqkeU\/Vza9rwTZ\/8ia8tqdZGRdDbSlDgMZv8r7bRE0e8BHvATmHQxFxebuH0U8vO29Q7HEgP9JxSiLwH52ighLypxgI5VOxBIiu0MIXNuWxy6CAs39apo1jrZwDSLPdHgprmq+aryzHeFYDJ0CqOGJb8x4XWsiDf163EGG\/sihXyvwkTB0nQPQxybGkm8abJ+6AuLFqORxRPvSsjN9BogKACDoM5jwX7+X18PNucMgFnGZVCnGAOyJdMtjilBD67jPYBmzj\/QYBa5Gt\/2HylXbxPas4nsBRU3LVpOV12nKGaZ4\/f4vh2RuozHXFa2TheY+1SxVxyLn6Fy9uj0bNkf0rhoALqv7u0eyK\/watrdXzbSjbnz2GwHZW5bwLk6\/mHOB+DEbTlRdN4TcPBuOMVI1ZfO0WP6yoEl5iZOS3VU33aR0XGDFXidnEKo9ZBbFfq5C0Isi7WSRoquQvh3TbN\/eZHDxwI2FHtGcaaBydbX6tR+PcDEolsJGnT5vYqKazfko1UMsanN9KDkUluH2uSADccb\/t2CyFeVctvSDZa+e\/OvycChyAWyEb1FFyI9Dsrfp2bGvuAAD1wpAGhJ3BzfJe0kM3buUiHS3sKQhSJhIBJ\/iv3ZaX3gP1UWUdPWM4uuM8kHsMkEMOaXyM0AZRcHU67hy75dgwb5rcOJUBcQIrfiA909sFIODccPXkixvvwhvOQVHSZM+8wwyHqFrYi8KNXOlaua+3\/DQ\/DmxUqEkLQePpFDRxMHEraa\/N+\/zHKyeYtgqMf3+jOKHCl6ak7qSS6TYxlSO\/YvjC5ZU1WsERUwcJ1Ju9JJzYSozNm6e5gWfjFHGlDgTnF7hmoq2DWKrjhGRS+3JeG\/slahuQw3zWkGmKoinP2IvfPLLQiJPib1JaYto7Hi1T9mEhIIyvgk+voB37C1be9do1Mv24t2HqQp8fFHNYPEeWcgcZOVsQb9cBFmsTaLU8tBfyVCu5s4yU+vQ0ScAzcSBZivWXFpMpYAVRJh57lK1tfYGdZg+l0I4ZBjAvLqLcWmR1WpMwW+40ZwBMRIQsPaYzmZupBk+j9OsyHIJ0O7rCM6afOBAlSRhYqiplJImqv2zc16DOzS6mdAl9vCJlOD220hsXdCbclnRcj8+pnhv+02brnz+5vN8KtwsS9eq+9k4pb7OA4qE1CrHZHpp02mLRfmRgaQSVwXt1CrPgJzGuFzU2LFfPk40ruyvUQF5QZM0PqPmxlOG0KwFDUz5ShDZWNYkH94knTImlOOnNScQsJKuTL\/QutXedkAKXFITvnr9k1L2uilL2j3L8CaXGKhSIdACIZtrrbCwIEpy+w9EV1XYjzWCBiRxF8e4P7S1CKTW6GYLJc2Jf4uPYtvbUraT86z86X0IADc0djgaqaOd5ic2eS1Kkqfy2U41vK5XmSBwafXXCVIGjW5d5b1yrWSSoWhdQ7iFRXIo8XG1R5BvVlbr+W9w0H\/tABnv8SaxYMiPN+gBzqZWh5WwSd64mbPmusBSn21NMRUccCDBFNN0slkWO3tK+jPJtOvmv\/0GGbmlXlu85TKhDv1ePHFv8Ei6hCGIFGKg8Ds1NkRwRXlXTzxCg4StHTUQ4dDHjVU\/gt4O3KFPLkgwcZV3kWPrgnUAW3NjjRDo5ret6F8wWt7HVZqutCs7AvZlJrVpqeskMsQv6XktTaIuK9O6E3ifoRjJaT+az81FNlTuDoZv04WXCejZMutoCHPh+Xfvp7EVR+dFYS+odXWlTBjKJWvVgSuHe3MioBso44qBggsCi87Uh7LMJA1kD6xACR9uhyPCHR0mM8JFUGxa\/3tqw2WssqDuXoFT\/GMwirzC4Nvh+473+Qwbst09o2VB9G2VLAgH5RFdpmaly26Trv8CxO0","iv":"7446376220e55257fd220bd45906bca8","s":"7c502c64f64d095e"}
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