Watches and jewelry
November 6, 2020
Antonio Carriero is chief digital and technology officer of Breitling. Image credit: Breitling
By Ellen Kelleher
Finding fresh ways to connect with customers online is a top priority for Breitling, as the independent Swiss watchmaker seeks new revenue streams in challenging times.
{"ct":"5sHJAgG\/yTWEiEebg7YeYUZpzcOuPzyCen5D0LhaEWD+T6ah\/BH3PG4weOAeHXssrZr54MPHw7bexYqb64xxEt1ozJXbMGOZzCg2fPvMuGY9AlZdHd8VHg38JLFXo3BOmX2HkRUE1STYw5LASgfaMiYuTPmEPDP85bzqxgRz\/LsWLhkEs95\/1Sq7BTx\/o8OWqOHA46nvv7Mww7s5L40ry0KDv3S185u8Gd2lJE\/CosYgRnnUbadoQ8EuZL6g2\/y3mMn68EdwOej2pghujaDA2hHjxTuBb4iUE+r92epADVdTqEOQoxfCsABQA6av+P1cyRJGPNxqVO4IBoDs5EwcBf3JqjPhGfBs+WblkACOfTKjxyDCuX83aRbUZZadMk7KXquvyazxFnGad9MSIaXni07RroEg4571l8m2s9qBPUteuWogKwVLCL8NRvHkuBNWqOs+pylP4iZ4FxLKhKVvZ3tWC0jPOrAQI1+M\/+ovoxoEt9w3dJ2nuyoKO7vgTTHCYskfKrQHD6iGSyUHhtK4\/6bgP2coOmubbDj5Ho1i62mwS\/+kIroK37MMOGWX\/OGAYoJUbRIJzpOjT+aX0jCiVamwCyOjY1q2YbTBlEcWyNrUk\/9JtfKkMFg2HBZRguwD4o83rvmrqMr1IWNQnruB\/BTydAjTaYAyjoCnoI9kkbdVWcDWUYHsv+CKMUMLkrwBjOIwixSgqD1EbidjM+on6z3EkMaKSFBq721nyIepW1NyIQ7NDNKWk5SljgCtgDl8UF\/\/mm2ydCpvdzOGhEDc2d8Plc3rdz58VXS9LLJPLNKrHPQpahR0RJfAlYtOkJd2mg9sPpl5zt6orx27sfZQ9Q6uW2P626BdzDpzaO8buxBdgCBI9aageJur0wjV7BtMxMS8zaRoeI+g4oRrfQPXKl5F4kS4tPzynFRP1BKPVsJOmVIvt8PvEGu3cj1KKs+Q83Tj26qK5qA8DP8YYCRV79y9wogGVi8qwO9HYuJ8Mufd1Kh8QJg+paa1EaGu2DKoDlDw\/DaUiImPETILiPZIsDCI5XEoCUqPu279Z3WV5mBF5oiz5mHBj73SHxE6m7VmMz6JAJEGZdVab7Jf+TbVIOPSICvUsnwazVylTV\/mwCqoB\/q1\/v\/4d5kj0BCnffz9Vgh7SIh521l8aSMeWeXHylRHGV+oWK9i9F0XWY2AQ2rvFOadJPY23bSqRfGJ+zDZk8IyY2uMjnqdsEgc5tn9\/L0qAJrRguD2sqVh6Vx6V3c+4M9sBNPItSaE7kbeek3S0hsUdHK4ReBh98gePeScomRVJ7fWKOvgUD0Fper6FiwNFNmecy9NeqzbCyxaOqSLpA\/ZbdM8jE\/4Ki\/ISNyvSnas5UuiuctTHFAwW6wbnrGrjmZummFJdW6Lenu1HVD8o3Jym53IdL7xSWtYa7xixc8bLDqHkacJIRyJggIlOKfpDAsLRYkchMZNug8tzjSvgBfiGkji5X5H7t4jMuXHHUbpUBTys0bBV7vVQcWUMhUy+a9meLVk47orApB4XiUfkMURW+vOXroV2XphIx4BM2e7s1c3lr6W4cgruZVnTcbQedVW3DquVVHgUeLynxTHh9ocj+ieKCRngkpMzJoU\/4V8smD8WAXYjqQ4KhV5FLtP3vAiLkZ1W9F8T4A7\/eBDYCwaYQmQ9u0jsZNUb++PPjppWoQw13Tr7kYloH48cuX4jztI4CznDA8f4wCKhVgCgEm8mq+TfjVDW5lhBJjQjWKotaOJYj2l5UTKh2DJ8Wn87seB\/28Qbg42lxoWJHgq2QTOCflPDc4Fn2uDUf9uf+uYeO0sr4SDE\/ww7QQ+mijDDOkPBNu58UKvqsqjjfU3vhBkQxX+JbJAR0zQ2Kc1sDsQJShWtniVhB+HI26nudd+GNjkqDWYvesXzDWGYSRwoq1CP+nC7BSAB\/11+EzrHoVdmI0\/75RuxR33mvCZibBVNdMw8X4gevnOlRPDUW8O1srVB261gL7vQO\/fUajiJyans+y4MSokbIVOU69\/XsIt7Yd+SgI7dACox9oHwLl7s4eNRXVVifnr7eHlf8VxvP2BtOQ55T0z5I+0nGElVw9fQPvjMZNU\/LSb5CTfnDNTVyRPWieP9kSbBUnDzwjy1\/7NCFT6MlzIq7titfqW4PbpbihBjPtoiRG9Y0Xmb9+UxNW4bFiJpdg9G3h+4cjYnkOowJxmhs9jy0qgrKDXsEkehdJoGcyGxyrjHRWFQzM6V4EWdMhejGjf5qzkeyRved48OCHUPTe1s3+FBRJsHnwP\/kebhR9jRyiHOXtiYw9FQDofviS+CgGQvSIo7VgSQmibsd7ZuBPTNSXXS9fzn9zIbRgzxS9ogUk90RTBVU8o8pygJqGHpWIFP4BalnGA1yYIBaLCJleDKjN+GvfgFcBYeKbioO7j\/11tYymAKirklcW+v7+dqoo+DdLhIqOplAVHGVCKkgs7lwxa08VUFpxwr87sl+aAcNgKwgOknuQ+WbghxN4MevmY8idX9Y3HEQyRjV9eKHGmilFTagsfRx+LRO3vbIe3ehx0tfFnwgg4h142KtPRHpnO5XoNySNyCIEAUV\/6Ddw5dWuEh+xt2dI+rLvYpo3L\/E0eq2ImwVcXO\/0jeJ7ppu55IgmmJyeFLaCWdfLIo7IweN6JtFt7G8fKvFWh5jmOvOgvblp5RGffUJgUpz\/0z4iQglvjAs8IWxyMSk78hobXW5b8wnwO9iA8DkT77m6n3Mn6wfUGrVh7F+AUH3j1u8eQPsKFNLh3tZWIUW7DWUhvuxgRf6uQ6jDg\/MuIFO8sTbdMsksrzF7tuwoLzFP0oAVIiaRJ4hTTGxZe9UDZz6Yv9riZ3D1ZWl5aaj0nF2EeU7r4xkmJt2kcEA0DAWhnqgUYhOG55b4dlYwUJ\/fz0eMMH8jqnxqWxeStEb6ecWm+dTDr\/WM9BwD08fLnUNJ\/yRgQyNg2zTAW1oBG6CQKYa8+o7e1bcFOz1hLT3hESitCcBkrP553Tm86yB\/Msm6eNjq3ZieondywRHjHHOrVrJnk9vNCC6SsCG5UUCZcyVPmLK905UM941Ts6Plc5X2c7pugpT0tVv4F6E0+uKOt\/+L2c0xfnzpYPJX2a\/P5Fuvmjm9OH8Bc9FpKvtSLHzbvaFkC2CQHy7yp7JFETw0JAi7\/eBzC75vHemhFp6fl6RfEIwdExMpCgOTMZZ1gfVzKCeCjJw+2esQb3lU7RtNWtLrBRn7ZfgPFHa4YIQJHf89cL17hw6Pc61RRz2gAn+LHTMZHOlKYJqtiTbgUgKtHXTMLnAh6YowB0tksVCW6IMA1WSGHDNVcCbvU0WdbbaQEcxS8CsSYLWfU4Kv\/OR6+QBE6FQoxx\/5Y8y784wkW8861ksgsheNl0sxDxU9Dv6S8nMetVLh1L9OZfkbEJ\/JhNfPu2v0RZnkBhVwdNxfJgxpSPPn5oqqhh8PGVa4q13AcFe7hixVqNaAy\/McIu4vgtO\/8GtNBismDc\/N6jEUE5KtaG9cODhbvkoav0sWkhJfgXagokFuKjOIVw13uDtelBQPPX2qRniYevkHHfuH\/O\/\/zJgaaQD4f2Lq+lVgl46wY40CFJl9upEDyqd9rG\/CBzZRU\/v+wudw7JfBFTEOja5z4Vk6gZPIh56CFCkPVOBZnJYA+0PvDxPKcwme4phA8hfxXcBuRfpdBp3SqI5UKkqKcJFMXcoJSf92Hd8Q3d4UbjN39H6aln4gymHoyWILoG+IG73NkeKFEy+J4oLSMGoaguoVIRN\/7dtG\/p0xnqQSe1Ug2aZOxVy+PxEUm6uuPdMHFPoDKb9C3omcKZrvxCZ6tHkprfCOP892vEYuW6wHOaziFY1\/0w0C7xwQpeYWxKkmyuKWWWOjL6jeGCTs5b1JJzVUNrcWJYIB\/RKqKdVm90Vz\/zmUifjb0IhtJLWHhfDt3hufEKxCeXxh+FG\/r6P6rmNGUPwv\/uc49B7RZZvPXX\/ky5Z7V7nmZx3v39EkD7Mts7FCFb+TMaveEdg8L5U8\/1wlKx4HyC+z02pIyyncQcsK2oOFHVLHUpMoC7BqQZsLhXKLNN\/L\/1c1FPWlX97GHig4P+SLWAhm31WMW0MBH18hUem6ebzTSfVyNPzqD9z7lKDVeIwMJETY93cItnl+0Z4E7LI53Mt9HThz4tvQni8TRgHtyRI8wL\/\/ir6oRHsTZlSBwgYMhnY1ybvKwUyGyedqB2hy17G8rJBLApwXvCfg6Vk5RCHW\/9Y0vAE3l2DjupuDFnxSW9CvwhlxMCI5CeJg1XlRsTuZQdSk6hqj8w3PgESFGGkPCToZGAkzuYkYgyjKTu3fA3ej\/wfeFRzqHlaGiyAWOLkqY4mxIx2ZKh\/km+\/UFaCORsSuMiiBpOH9wvikfW7OnY534wdWpN93se8+PASu9+3rXymlLij1chxPB3IENfRZug+XelbVOyWbr6aF0atzTnfKcMNqbq9YFKjDxyk9\/6xI31Qpm8+f8BKMG3FwAhOJ4y\/D2BDGKD9GA6LYKn6w49bm4KlAY1YUsTRQ060lgnmHq\/8rJH7gQ30vvI8HPPPSs1lLkfmdmsPDgspIaF9rIMCk8OCb2NjY2rwTqNqU3\/4Rcwz\/hAyx1DtHn9Mkbd8PKtqKbhxaUjeSP4voGu1NB4mQOUzHBbHt5A2jREJuH\/SLR6fbrCAGfumZZRv13poJlOEhFMb8jcmAePj\/kqIe3h2dlRArXB\/5ZUYSMM5vGiiz2LKf\/g6\/01pr1VeALDT0412186+YQ9L1HbNVifY9Ac64djndLF+BDKhWT0nG70zgIZ+aqo30QOK8jDM0rbbuvq90sYmWQR6Sd27eYGZljhXUIJX+EFeiifl7\/Z1RTZYlmSsNPSmUavk4hlcALJ+9eXabaexE0jU7E6GIeUBsZBh+lbTDx+Qmmys8Sx2FRIwrX71sPS6bgrJwB3mIfeRhm+F\/cV4stPhljFKBjM83XwKsYdMCqXmtCVMny4+8rZv4RIK7lhPbE\/9WIF9vit4\/awrbDpUJFiy+KD\/NFfcFokWdx4RgFMhLnXGcwdjDeT635BOs\/ltANxj5T1fZxiToJO8BjGVCPsrnvlaYZBfDrq1x68zBqMupUF4Jauv8XceZkWV\/SZlQLC8s42ZIV4GuAo3WfkRsD9eebXzcXCaluhRKE+LRYEuaznAZ\/ZD90UpOwuQSgtNZNKOKmnUB88MvOAtF4mRz+uBoaxPAKylIRF4H7pN2zuie24PCZK\/jR49FQXcK2OLikUql+s+6oRXZ9Lqvzk\/CxIN3dwMStAt7+Y3p8GJkRljjupb+vCZDky\/O1qxNWm\/oLPlEiD8si8QDh996mRbSFgCVLPe2a\/YDgMnycr16wVgS26QOzUTQ7J152Qk53oVYpcv9FEHS1xgNvt+98HYVhbFTExlSFFfvYBaNE4zkLVHwHUjz0SK\/lk1arDIMQPqUk0We1fgVdh8IL2EnMiZh3K7kLCtLxHUzjQ49C114GZ5tNNIMqJMXmMN9C7YO8ffTg15AtXouu1K8GlnFHtrcc0cxgoMUjzZYXBtm+LPJPOgwpiTaKwxRVz7JIFj\/Vxc57rvyo55uVyyP4GlROKtyt0svTa5OIKfCPtSUp0kbwsXo\/kFFRavJnILAS6CBg3H7wD6gT45qshGscr3OD69t1fW1x7w+ZqKCe0ZwMa5yqqOudczSfsundA5BpbQlKOUy3iZFac4J48qbjkdmR3DvguRzZyq2Qrull9I9SZg6RcnUKUKkNpFy2fka16hejbqKUEFJX+uCJXhxYImsuxoJK\/B6qHFHTQ\/F91YP4TkQuqHAoKfWDiPDDOHiCCWzd1MWmhQlk1LpA\/xRzxFKzne4f738+JhAKyKejr55QHL+67qNIdjZftW0HLrPxLLi8iQ3XT6oGCz0DvVH3m5LcygeYtD+vPTh8AY0zcqjroRqROb6zJSjP1VnFZF43FzJjAW5iJOJRf\/rgkIIoVmqkelfMPKuMRE5X0NwcDDXT5WgrpWoRS+YP2akM6+cxMR8uLf1FOMMd7AKPRQet2KxdH8uPnUuPyFs+fzBtbrtC6FrjbvVHk\/aLfviAFGksdH54xZvQhZ4FCeaQPH4WcIc0JxIuaNP5bkhy+0SHdIx4hXTTMxBzt5sS8G5I74ccN6GacqGKun8TBE7FG4GUWS10B2llGCtSNxGmZw6lK3i+3kPbTaIsKrZWr0zmPYr+o4yQM6rdL82HohJl4FuChBRqpJ3Yd4D\/+Ye0W3VYXjHZj1DJp0Jj6mZWW5QnLWw13tUmvD0MNQB2cTBdWDpplWJ6n5FN9rDq3joA6aGhRsCuDqHHGUBpYMaCwynZAbKEbxDHztgoMUgq8\/+XXfcM47r7C4RqvZz9wluEp600Bxo3NNgaeEuNrBq1uKIxYoQ3ySTy9kH\/pXg+E1Hl5kRF3IHpdh2BpPh9LF1gBYbNuSgUCT8hzaQCQXGgrkba\/JLNhWYMdmzKahsfhpCoIlqlEloHERKW6ijL5MwIjcxrAHi17r3mDZX7n80lyoDDtHnOFgGdGxs4avFNCKsBShbKvlWdwhHhNpbBd9HRc6MZVW+dxF5eMaCDd0RSM0bavvJLQcW\/K7wFa3pQBToPeEkBn1qB+EYhyPoBfK6wibNwakTx5Ofk3h2DjXZa07TuWWeLfG1MoZlbhUl9a5G2g2bP9bG4CIGH0Hhat\/AS8c5RxiYUEMHrhAE0nW4HJOKLHv3qBhKrSStUMdHeDNOd\/gQRjjQusbjZPlxKpCt1KhDYmU+qfbdskuK\/lo4XlWdPzEsk1FlUA9OUYQK689P1Cjw2q++HuqvHXUZtcjt03QS3yHVudRdWD9Xz8PtIKTu5RkrkHrksFmnU9U2M1ALCgp+Nq\/E+eiTiHcWtmiuQCyiLIWyjqNma6+5kEVa3k0d4U4r52s14eR1qzDAOPifcI61nnu6lpPbEIQnK95\/e7sVOyyTWF\/j8Gv8IHVhVAkzeCBLa8TN7VLSjD6U4jXXmt890MXVUcsl+Ol6TPzHyNMnFaZHwIsXEcHYYUmZUVsnWt29O+qDuoyrDfx3hWaRqNV1gvr\/87CG00T21zTvDjsgwOyYLG70Kwj5ocSkQq1gdUYLJmolGb\/DiUfGbT\/UnKtf8jn90IF2pU+1ZaqL1nzRTLVbqK0c5VMpdW7cBMQotWlddWYhQyRe\/vvLAKGBkwFVr7LFsN3equXr9tn14zJk1FYaDzh32dygZ8kvjCvHnPFb0rTbl9MDMymSyPKKQo4ZrEzkyEg\/EngwSWTBWVTP39eXaAGlb45C1Chf63SmJw87BPs\/OH0w5nQhMj7L0up4wRCjx8iWSLlVBQI\/NBjG10O6iG1CR8QlU4bs8tiOeCVRG0PegxuiJOR4iZJjwTC9D6I4MC5RF95IW6vyIzEEwk7+oF6hYoKaxX0ukiRMXriHWRFTApwH3cyRPKxxnXySL68w0eTuOZ6UPiOLNoAd7kE9ihSXCoMKqptssQmeasORS2+1yAxTXUgUfxQTEX9SJSJqc4IiWvTKUtj8AgspQqWE5RaKoa\/xzub8r0bvflUCVXyXl08LhKFTumignCRupT00VJk2AgehO\/Hy5nPozgFhQTPg0ICwAiuGLi1nLGgWah2i8LpaG51CcZ+Iuu40CqZRfWVcBjb8z7tmzWq3jDJqdd1rOpsKXfn5lwjZ3gBbb5cn2jpili29dUgqd6DCIB+Ei1Tg1U4fRMWWNsOyptLRRaYtWcYkyjvpnV+uZ5DHW7Uihpp2b3pknyDQgFYZtJX1EzasWOIpPrvtZ8HkZ3HsOTBZGEvKGMRZ0MrVhx2PA2AeABo+z5CKWhCIa+ciJJcdogHN2a0HKwwzyVL129ZdO3KhkYXrlyN26TJNycLvdLn3rexeMMZT4OF3WGC5wP7UfN\/hUmWXZ0fMJPyl0goW0Sa5cJONcZSN9V9bFE8AcX0y9e+XFVsXPAjvSp9JYzWIqQqXF4o4cwuxACXj++O\/1WRoCCmuxgj\/eXrO+P6FA5ERphoO8xUorRbk3\/\/U9SnnY5DxRFWxBl7FjIqYzxwVYsMnpbd+Kog5kK4Vr8LImIpk+MHyLdYD1+78ExrtOPFL0gZwN9k\/MB20Hpxfr9U+4u7EVz1BQKJbFox66n\/LWxSX8xvd3NzWmf8L9bBn2YDT0iU4uqOfhRrBRTCX9qn3urRGK4n64B0gxaqZgCuXVNb1eBCUzgUW6JmKzsIrDq5dPsLpIhNbsX6Tv1PtbhWBl3+prrnCHbplZx4WaTRJhA4DPnUQYaoteav5oC121u43mgNQk4bynphKmFhPr2HTjSuvGxrDFIXA77f3NXLx+mLSgb\/reLCKPLbX\/OJjZiXP4UJX7ptNM7iYevjvVVSyGwJeZ+I0vB6Mjm6hxEXWSGjHbY4Vfs0Hh0hq9dkh66cAzibLTjNBouoFOwQ6Uf6k53osUJ9exi93m25blJ7D6LjN9UfhFBnoBAnx2hb4EA1DxWwl\/MEIiyYpAFqpDa0bJYKrcWrqm\/eKFSM4GkK2SJ+k06SpLHtREhsQR2dk3a6bG7XGmI4qrGh+5sGq8VQkEo25R5\/W6GcDuT4rswlUPZTuJFnXhB1LX3mESrc4e4Ww0slWaBxpDmnd3+QvR7yglEZC46TxQoD2eWOoOIlWxs9JERYrFaQ9kbsU3O1PtG2vGLfWXw5wItotouivMCQEo3qPSUE2wDL\/Iyn8EkmEqnCSaci5vtv29Dpo4cc3cqKQ9Bzi3l4S1VlXTbR5jMJH2sGcMSN0VnUZMN5pb2v+OQKGOmcpxQfLF0ClCeN80+\/DNQPGcYJnbUIaHxLOveroy\/orjNJNo6kBo+O6NKAiOgCOGNuGErBvCNXmsOTGSrDOr4p2rZO5cx4aBSW1Iad1LkjKV19stTnwlvK78Q5RZIjs\/m5tq6wVVon8E5L9hcFTpnhzdDaUcbB0vP+GE8FZ030dn\/0+xl8HyHZLld20O2ZuHvc3uenCknqwTqRnmYlLFKgGvhIL1A\/06q0lHYIvMk4obvzMnhAwKnwkWslQHOc0RNViaqISvXQW3YREt\/4qjPWm49ttFEtBbBFbejyFLTAjq2b4+SUJEdUfb4qFmdRxPXohlHsZWUSS8LYSYa7RedqJJxpYDajO12Y8yo42bkbK+6HpY3PxBKtEOIevlygVN23Luy\/zsAPgmdc7G6owbDjhbiQ4pv+Wg\/fna+Z3HLwg6G91xMLwRu5Jjfwlrjzv1EuQtop1FKHZTJsByc62b6a\/ubX6DWRVG4\/LmWHoLrt80z4u07SEC8JshqaE5HgI\/5R9\/UnQJq5mx6k9oYWzvuppbuz+w6ukYyNa5d9VO2MZrLAV3Zm7dhz3MU1b12gv53ZZJ\/O06K0Cg76TEwKHZAzwH+LyIrvlmMXp0gLDnaNh7W13mGj+3au7ced+VaQcl0BcdyAaFD9GjD26C9+Drji35wq+u9SYIKuRdsQJ59+ad5sut1k+2vJR1s1cyBSepl5ZMd9a18uzp4c\/ix5lLs+hpvGaWuwSaezoroNLKZV7XAgqqfiK\/ejr2\/avP3G+lSdz8eSHPn2W1vZ6weZy5LEFLEwoLasLxBACwsiHJ+m7\/zgKc2FgGE\/mMy2s7HL4rJTEzsplBMIL1nL3gmZdcoULdOAuxshj3fmTZvJAPWCJDjZ8dsPg2CazlCffunNYVlgMA0dMuMLXKpqT8TbHTZWx7GXlFQhSXQYZSknztlyUwzmbQ3sbeMqNV+fDCOJzHPM9ptkrDr\/+RFaq\/U8BFrfvQCIzvi0yIhRqo1k7+sdeVcUf6\/xf0PWEeIHNdvHgWx5fYbH7Z5xQ+Y5jJm8Rhw8yEP8NmeJtumNczlW9a2Tk7QMrQhbgncVT4R6z63Y6sSbowpOkv+gf2kvhFeXKCFwmBsU3U6\/qLOFJPGUsquSLpAtDrc6qmlCMxfi9r3It2APTYNXwHnljiLkjr9b\/+vZ8wC4SjWAj6VxSj8VF8\/TFx0\/tKecKZDaKfF7sh1JXY83RDS9ry71zCph1SnuiE6m5TuXP4JvoD0ZgVwoFMevBXEJ96ciw2MLdGRAOKDnHZdx4AjoLIffS5NDKvoXLEbxNkwNtTQZG4SeIiC5NwSzm+9k6e79bVxn+cM7Cy9\/DtEzvRLPGpdZqcZlNMTQ==","iv":"facd698cd04b45e8dacfccb97198071c","s":"d213c4b78ccb9755"}
Share your thoughts. Click here