Watches and jewelry
November 6, 2020
Antonio Carriero is chief digital and technology officer of Breitling. Image credit: Breitling
By Ellen Kelleher
Finding fresh ways to connect with customers online is a top priority for Breitling, as the independent Swiss watchmaker seeks new revenue streams in challenging times.
{"ct":"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","iv":"c1af4d283597be6aae481cfff65c0dad","s":"856c4cc07f0f2270"}
Share your thoughts. Click here