Watches and jewelry
November 6, 2020
Antonio Carriero is chief digital and technology officer of Breitling. Image credit: Breitling
By Ellen Kelleher
Finding fresh ways to connect with customers online is a top priority for Breitling, as the independent Swiss watchmaker seeks new revenue streams in challenging times.
{"ct":"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","iv":"15e2d2567af56b03aaa7a2aede0ed958","s":"730fb917f614237d"}
Share your thoughts. Click here