Watches and jewelry
November 6, 2020
Antonio Carriero is chief digital and technology officer of Breitling. Image credit: Breitling
By Ellen Kelleher
Finding fresh ways to connect with customers online is a top priority for Breitling, as the independent Swiss watchmaker seeks new revenue streams in challenging times.
{"ct":"TxCpn1B7Lc0PFUq+wBZOmexMts7y18iMONhs2VlXQ6wbo1y\/vCX61LznHkHVp\/6Vdh5s+\/B0BFuXo27OuG19e6FICYClhth7zJconr7u0vYVv4ojbR5KqiXMbtZHQ7WzatVGDyxBGDt5GE0gtClKAsTq7N8uxt\/eJVf7teRkfaYICPAXA5MMg0rXT83\/YVFGSRH54rbSIgXVcyafrTHdt7Cvq+hBzz0YciPnsyK9gNDIV2RxdBV\/4oXvdpbbro0JC4zQyLyPkmtwqfnUx7TmNyO962uay3qjGBYdXPR1UTQHmOQaMlWI6rlCC0m93NuxltOBd9fclKnsa9fD1FAQbr+rmk0nar7pdiVA7SHAVguylDSAAgzcydH4DC\/QfNlobBjMPk50WKw7\/NuWvxS6MzsQJ40NcoHDDM5qWafrJEK18lsK2CdSE5SPh5jYslnHcOA9vU7hQ8x6iZ5QLtGz2MP8YJS9Ld8lsiV\/rVUrOr1qsOu3pgDOIhzLMdVY8CJ96XT3jlMxCnIXaQbGfnxRiwbvLamH90iFM4Qp8NHOtTeDkQkYaUeS5OUFtjBngWR8p28dz9WM4jaSJh3zRHpxDujVvZzx5fyvdZBoZxGDOOcut99vlo1cy+mYg85F+DcV2CzwBrQuluy4xodCtBzxYYEgdHb8tkyK\/T4OcyoJ7G7NgOnib64pBjzjFzI6XyYdEKNU7bUjh4dG\/el7+qmec+wKSjGieMtlouBcjnG0cKxGGT+MCB8S8zZHRLzoIVFXlIOEi884BIRUurEKR\/S1ybgysywDL\/GxH6QRy6zYzEjbm9nxisIXt1jttTVKAlUm5tW\/FMTxGfyvkYhrQKclRYdUiC2wkI7ORlIF9nJDV6mDXYNAKKeAvN6\/9NYoccpfoGUqxsY1aYn42fIW1S5B5IOTC+AusaV8ZcdmNxkLnLfw3U1\/GjuhSSqCOpKz\/shMnYG1Es3a1bOzCoY29x3qoJ06xcJs1TAkbOvsFu5Y1HPetOC\/NoIkSSOTO7\/ELlnTZE3UAXRNt2hH11+UadstlkBQOHenIW7PWcI3RmWYgIHCnhzHRJssJRPwT18HRCCQ\/fce8kYlH6ls73lYi8tlCUpWvs2k5VEh6p76Nzot3O0jMKM4vAT\/byqquWL3G9craha54KqI5K3lUL61qcbt9aXmUufB\/EXb7llTHoTsaoS6bOaR3WgDc\/qp+u3NHtWlN0r4GUkkQVEf1Bk7c4Ec5GqpbI5Q250rHhd0RmP0ZM+rvKq4JO4tUVhL33qnrdHG8m4UiKqVDx6UQD3fpuA6751SLsNE\/+3y\/EQEsQ6PG2Jm7mnHziwlhhqFksyJcDW01ughxzu0jnXaSpvp7glkxJpwjqWEvOOoEIvtVP80NiHnPWEDhZU0kcmLZAF8h6MqwblHqYE2QtWftYtEQ6TQOkGDbnF6Q8tc0v1nWYf8LDVlm9ox1Q7FY87pWoRyXjECr3dhfyq6q520lVBZ\/Yt+hWkZcr7eQ5phynWmpzpjB6JV5e6XlFkpsVA\/uTY575b6qNi+ta1u0MtgjDiV\/5kEFE1r5vgalvmvER2M7bGNJ1c76RdfhoFALkOr\/1IZlCHkU8iwqj7GRMkR9lhFlQueWt2A6976KJrZoRNYW7peWMf25qliwj5V2FQYlkVuUcbLPQTvngQzYTVsE2p9++9bRN9D2ltCYvZGJcftWQRC6UneuGhslHwgqAYenwUfT4Ent6ccjqK8TmQ4d0n5bLo\/5MQbudUPGpYtoQMXs8FcESUos7ps\/dAED1uwF2a11syZaym6VuILntaRazpSAti6KZ8GmGBQeupHl9TwiH4yqw4vykDBkFxKcjlKDvTgdLRYyAKHT\/e0UyuficlG3CZjFmnjFKI4Zk0CT2tvXac5hSSOJ5pOkNvcP6qO3pTWm7loDrPqQevzyVGm0koegm+2kmEnUFkgLhyIY\/VuMukF417wGmch6SCJMtKpyiWPGyDOeSEfsbkS84QXWYYCGvymnK0wUw2ytF1V4WDQ8taaOwg+KOwKHTk4z\/vBiEzKppv71Jny3SQrb+v3QcAJFEHcFkwHcgqDskrP7THlhIwP\/oSVDwCUJbZ\/u2wszant1dEvG9M5xeLjB57crVbY9+xaNxKYtT07Xw6J5GXzxE6EtokWTI1JhIbQrcJnDIUjgCz6mfTRiYR3ZTjw+XouSDO2k\/ToD4HjcPfuJUB1nz5RsUAeIH\/8N+mi59RN6xaAyNaZLlngZTgWR9VCSKSpxGoRRkZzjzDHzjs4SInVgpnIAri6mp0Hk1JhSL4TniixQt9Hb35mD0n1iIfqFxR4NtifE3BQxaLRVeAt0Y9Ekt7NC1huLowtz08KUCAyvq1aDcUslO2k82g7vEPj9hplJ7kG\/PpOZQbWusbvVmg67Vo1YPkicXCnuH9wbbbikQol+KEEhDufi2Jytr95tzAz0Z8ISFRuiKRRfIrrgtgUvtqCUpq2JAQs+OSSZwc1EHpMyM2KekG\/oSBfQ6r5iXfIWRH\/OCh3Wuq+WwSDJ8FdGa1WaCAIpzc4jrAFfbU7Nm5f3FDsmNDImX0kLphf5g7NtVhy9RMmoF23YRKjd52+M0TVL0LqcJ89Uzk6YM\/ya3Y4VOMOmGTb7UAH+joC8hTr\/oRmyk\/O82CsM\/qKi2gmhfhoPi4hJZSk1gRtO3ouA2qzR099XU8Lf83Ya+frw2sLaQQN8qirCX3ua95\/VMqFcdddd5UGkUWbbF68teuyyGgq1GGoJKnWRr\/THeWPaayJie1xnJEDQX9r9ePzY1SHNbBaHOEN82fjfAb3f\/Ckcr5NNGoO4z9vjcGwC\/9b3fbK3tqfgUpKf+GxBcQU8\/6ODymKnU7+V6Gn71zOT26efjjRjzkwXipZVlB3bKhogmWY9nx8tnb5yJB1DJP+EiH3ZJDAHZfhXEZBdlPTvDY4T+WQ\/vzTy42XxpFNd8Bf47Nfc\/VIDqNQ2g\/GGP0hi0GSITOQgVWOp3JRdXgL11Y1U84VChtUx0rRvpIYi+nuHLI47wf26o2Nqb8xXuyb7j\/3FW+dZDm3kQuMvjLPRvUonFYGEC+yWwHikH7Luu+liD2SCX653V8ame+t45623vDfLq4DG\/2GItCkc3n28R1yxom+AtgIeR6ws1Ou0zcqY6iUpuO4bxHyULuJaiBhBXS+juUCRlh6q6fnvA12GU6ZkK9jGr+6xaA28ZVwykIkOWYLy+DOkQRjssJA6OMuBGztbjV4yqTbC2Wy5+liGVc9Iw5lBBX4D4l8IHlRBfYQ3GVQFgTnCSPF9\/mcrPsxQTLz9mbCmpf\/Zw1v5TKT5udIkc+9RB524PqoxzPuWTb2UlYwZ3sWrpnj3KKqO6+6vnC+Kow7lGIQA11N+EAnGVhIpeI6G5p9YPMjTwOCWn737hBbPdQS+XdpuaiidHfk4\/beSs5cZ9DK1Nakv6Ab+hc+bW8DZOmIxttMiv31m7cSksUKx5dYaN3bAONFrwolN0qrxbxCbf8T4SQwmIn+qijNiGVoELE6J2BlfevNVmE7QxjTYKcrVVHe7MWrgVY46shrw3jWzee71adKcfDOs9O\/aICkdqVxUIg\/xsb9P+m8Ec+HczV3q6CwVeIiJIqrN\/0sCfo9SW2\/tOS61JBcpXaQW8Mn20b0z5QL4UbnAGdQJrPshJ1mMUirAvRX3Kp0U1a2ULnaCX0Nn6fTx2sWkLEYfvRoUAc5z0va5TKpbu+Fj3LRi3eZLDS9Hfy16I07tPDVbN04Er\/Q\/ook2nzEy3V+lXvvt8obTuO81S75NuBku1G24KgDAiqUuR5KBN7Kuy4pT36Umm7reUyNlFqBEIfx0phUf7Q8uRXgRa0cvxsN9P2Be7WEotK8QBk7lBDjqXgK+jemBMIVK90xKUwSMD2htPnKgLrWlkHIIqvXbit1BPIFAxf06VfuDVKeS\/TWw87XySg10dkzgAHSJBky+npO7QTAjfCUBifxP\/0h90VFBTiq4mxadex0qsp61EPJHtCLg4NOJZmxnrHckRrjK3ERNgaXRa5XbwPpPaxbX\/T3Q7f+dQnKpn4HpYgTvjM1w9oZpxW3miehlb17IhGI368Ks8qTrPo0WcUGpz6WHIOXB\/u8T8Wg5oAEyonXudo8wIVk84if5CzpDdjOtA75kab4TS0WSAEa79X\/c5KLBcmPJE3tXjBG3zHDGA9iuaGcfUmEHNkBcUVSYvjCDDkjAwI\/m7gd9H1ob9GElFrm\/qaoqXoeRI7Ul8xQG\/Spk992aBZXlrYRiPRVgn5C2iLBNhvYxJMXpwZ5+Kz7RPClcZXqAwpCUOtdmJROarn0s6s1kfPezl1BwkMRFLR\/sTXXd8qfvZm94qA1oX20xT3Xik8rtvgWWMP+\/kz+i49+FKWW\/9EAAmyn7ZHrglALe\/LBrR\/70gjxYlLn4+wr\/ntGoXYMaR1ISa96ujWjfkryHBWjeKWpqGjkks90KAII5mU5nKrJL\/LkGE9sKV4quuTP9EYgDQDJpafQXpmKPZooj\/VmVCUDRO5zDQPupm+r8bdnarFDn+Z80RzrgaCM6TilUU558fyS2n8nqDHIfY\/xfqYCPFIK+SjpiXKK1AWtp8YYKD9L0NmrZaL\/Gw6hqagK2fgPcUmuaOJTV1Pusnzhu2LtEqeN1\/IFfzGY1c0JSQSa6ZuoRViwLcw775ZEaIHUA1ngdOLz5YU4tki2zpDg5q4IG8AEIyuuZd40HSgMBcm49xgfXbOG0FVGpGibWU0mZlYYsmP7JpURooLiNzAj5HXEc6XvzHDiJ8GbQ9qUUjLwx1Zuvv0j8+i8ipw8\/MsRtLtyFLlkPZ32E\/cWwcBH6\/5q8wSHgW0ofd3F70MBC6807X2+QVdYCJEM89bmmxV9vS\/OWUqpRzutQ+L1ubSbRyPjGwkumFvMfXgN2wXaN6rgJwUptGf4ZTPLyHHBl\/IrkxZCaKRVgfsKvAeIY8WMLWYEI5Q+Hkov4pejlXyjPRhh+lX6P5zr1wGoSn97dfBDXqQA7Ps3yJXOHVpFKmPWbMSlxsmtQbYFpewPk8y5joFD0QpVpFz25xc7bBbnzc1LI7c0MSg85DsgY4TyYFEbI0sLUEX7ZL\/iG8nuITHHPFtYKdqsfAZWlQkvhhL1JNqmuu5yJmoxsy0OX2hcBq8\/4kTv5ltTB4lIPNGWZ4cswWFl+3k9q+qkDmm\/\/Kr6fGQdkt91sNOt8QZKfegr5uhzu20HjGr0s2FSAbzYSpgGs04KQDL1FszFqDKLsoIbAh7TZLHj1d3Thcv8akgsXsVNZmaocPvMkqGdX5OaeWUDU1ndxYWJwWy7aeOQp38D3pxIQmTo9Bu49oPtRJtPW2gZnoIqpp\/Gmn2cEipsuSRe+g6tOXm4i\/5MzvYjg158oiJWVdKPrJngLYKXhopz8yACztJ73fNAaVXiSEbGtrfg22+Kq79mEUWlSE+UtnAj4HTXl4O1sfdSSDvMJXqTB\/BFFKJMhZc73\/Hq0pNcYJFLkNXhw6hZrIbMWZYP2yHnZgaiQSkyfVAuBaEWsdYapVvwvouj+7eysAq3C0IMnXCuFa2qZrU9E3mJ5W39Ieg9P0fizF5RCwbR76fazjgDleCw6n2emjjep6LIpaD2ozwIXoY0ceGGSuTj8s0+wtvDTWfuS87\/RWi4cpu84h6\/WJSorsTGNQYbPe\/5WKKDw3obhJxXuugUwOVVtM9+2A5KJVg4802eh5WhMO9uub2iCHCrcXj\/Js2sY1cYdKtLR3oawtpGzX491h1dGHFrxXmxn6mDlfk93GEPjq1ZwUdxddATgzNGfN8BU\/ArAUB0KpZ68Mv8e8QzCH6ZVdccN1oSo19kwMX+fxryvsTwOr2CYJgGUnDfwNeKtKf81qZDWaS9JvTVNbZ1P\/y8smw5IPBdzb+9\/SW2ftzb9jqMLzGWf\/p8pk9NLRzKk9xApth9AL+SRPpLbU1IQyeeyrM5PtEDwjbwHv48R6nWmxL\/oimB7OUj7TVppVa3rO49JkDK8N2QdAqKuCmxgIhDp9jZirxzsX4ckeOo7VPCUglDeyVVXAWqIwD6O1lfxaR7sHFh9AD+YqkTm2iSoeLG6vZOTg64ZbcX6auayDx57CpcH7PEHLCdaOjeanM+Z7P4NQarosYPg\/9vVLVxmFJkysGpDZPpNqnnmtRWPs\/USZk2HQ1cl0HRjLi31lYp8CqjFT2WBfFtDu0cHgKf49Sowqe++dSZqRVaW7hrJYw40JHXCLIXOHLnbaVdsXN6KrX0NGhrTqCHbKDSOk7GQnmALnSZsgJWMrG7HjTnjwhapbVvzcDQ3TxnAVa+OlNmqmhCzzy+tt+gr7Txqc6TsQBePsn+T54RaNmPASjkbM\/oj+iySE8BVsuk99n+L\/f3CaAzQNcKz8S8Ick5L8y8sDWlmLy7gKW9ZRmIDaX+PTASNjNejzE7XY0ssvph7kmyDC4qA0PwDqwPBe422GYt9m6MI3MnyM312NN68iza4WYBHAi3Pc0vR\/mTTOjI5KixJzPLNGv63\/sur\/\/w8Wreu6epGgKzaJmxGnUBGfJk2aatXxDsWIFEplqDLU7rt2lRIFYrm2MFfcmZTOwgQNVrMVwuZ0kpHJbn15yawkBCF9hyrtvR08al72ZLhjBcFurl6FciNA0j7Xqy9tggOJbkTMAtwTnZwre3hLq7B5L6qM8B43MYJ7K8lt+0JwpY183BJhkZod\/aXPhESFlYyD6nrCE48VV3tQKVguWEetRRWSUlNF82PpreJtu75nAv9B9GCJPzSARSTIEPCjuVetSrsq38CZO1HboiWWJLeu6V\/H0fXddp0iex5dVt8W6wPh8+jDF+tvJuK2nCUbvApK6lUTvZ005XcFy0wwajutkmR5pYMnxHaCJCCMV7fPqms610+oKaksQhthM6LOVS4qqpBg8LYryzHw23gsJPFCxGIfUTib8iIV\/24XkYPmiSUhNU4\/EFN0b1bVqMsAHfz93hniI8fynmi+fEHpVcitjw0YSIG+100SLasTeCbafx3OiEnBsjrfsG2zKcpnH4DjwbE63Dx\/RSe38P9NAixAylV\/wqLAi308Ky3RLQXzSu5KfIJYPg3obHgWGPv5wRxjWcma96bKexMqfHy84ZKGkqYTnl6RbnSZiDY70Y9dIV1wJ9c+MFjW5pkTjQJYoJ88I6P7ZkISDvW6unCkZJcOTGZEeESFW9Mt5eNRZUfgxgJJHAD30JN8OvWYnoyP5Y5sWosNkKowBe6XtFUkfIfbg5Wiee4ustQtnWmtXI2rwUW7LHheZhNBejEq1\/\/c5DVicowUfJCfFjwo8uRRBZOS2982HGlVbjwKTLBKCmqORqPp5XwCQ+jBfLaemp4Ltb6iTauegarpUTvw+65NxqkWErEMxpvkk+3ig0dnRsR3zMFnteI+cZaRZXV2vRxJ\/6GIR9g4+CpSR90m1n+Rlgl0Ulf5yehUEl1jr3Zkl\/uFcBw+o3mEVxfxdR2uSFx+QsbLke8CB8FkKmU7JQL1ViINBIw0WAL1NRCkgWyEXU8mIYNGrI9BzugnwfzVYx64vYwwB14NGUi3DLG4ZM58K9GW3B5dc\/HHkEogrqGWrqEDbF8y8+Vb7ucq9GM3+UsgHEhm2rpM1WgJjTnAAiJ8ImxMXwd9ZbSa4c\/Zt8X9MHOFVDfby\/kTAxoecec4C3ANqR8SM+CkzC+ZABeGWoSDkO1cc1fgrsETRjlL1znNBJ+1G9iDVfKlHWCn9zajW4rBdZz19Yl0BbPeQCN6NtYj+lhhW6kwJIGBYzfozm97SCFtRo0ikadsfavy5Ng+k1NwznKYyCvnaDhbEFEh5PPfIOqSXHKlaAKTdk5XGlyderigKYgNGwHOAF6fDSDrZRUJ+BUseUtVWyT2ZHMMS4HX33ggLUaLOzvvZS2+rWbnM1a4hG8nT1CR2266\/18V8g0\/voQHurZAQHOVoWHG6+e+mta73c0Cz\/Bp1Y1gFBJJ\/EMx3dsJ0QLmKgxuWEa3uMkXuRxmQTNHgNTaLO\/HOYRjdkoDCOWBTMhN7T6URqEGyEWSgKKQbiuVkERw8Fe0WL2YcfqgyITu9bGL\/8wTVmkrVweNR2HfQ6TvJV7yMyz3nR63\/JDftHls8DYjYx4eyE7jliLs4tOKekDD\/ag4CbYioJp8YjkDPOqmOaB9yB+4YPYemAI6Asb9UuUSy8+L9j\/qUBBCRIO0croXVoIQwipQLZvS0o6JhSzJTIZbnlh6qgUpLm1IkEHBNk4uLDYgRqlH43jKSD6nRmWnJwVUIeHjNiy8QAJRMXFaSowvMPHAuxCybUHT6nA5UMmwMq+Asvosd9JhEu0nGMJKjOnquInj3vbdKIRHhQZQXZuX4jJoFs1945b6XAiP0718sh\/AcJOs1FeHJn4lxSbyiWoWOMnnggcbrDo8yRROhxYuhbBWSDcAzi6iH+8O74tY1ugCxVCL0LxgvTmTZFlM589K3OIox0Qmgm3tcGHDaWu8wC1dcloD6KuAoJwV+qof5Ce5z5lPmdj2b0wyd0ikCzr5gLl9MjjGKGELC1g7JI09gMpYuZawqYHsl0HMJmTKLHVcr+gz0L4aiBowE+oWIMAyXHXfEZLMgPrzYWSQOHbnDTFKNv5rmfr8WRZB5TDDyoFBioWE0C7YnoT0jItF4iPVc8yqEAsBbBWFKfAuDmNTYg2zpg9J91pOTfKdQYj\/UWndIlclNo0+JomiXNPzixLgsXviSvgvFLMjlho3eshGchxrY2n9qqw\/ZbKqhPsGy5D7SvTocuSK4PjGbdgEVkjcYCkvd3p5mFm8ns8FJn4zMdhAI2u77UuQl9XCUx5xcaUAwoM7skupvPxrcuQtTGr0EQZBZcOFIbkriJ5JkOxe\/RhuyKdcAFeg\/ukAlNlmh8a6sddHIMzXlBPgvwRWEBjoW4HxYzTLNZU2rUT5pEnW8Or+8FX1g+qkVr8KBOv4rarJwu0e+\/QzpOk7Vgc4wKUA0hQqgy0UPRaSCzyOJiI3KrVRI6inuq4DueFkv\/u5uK8swtAextRWboFaMN7iGKWX1zHTKMY+Xb+vKYFSoJoXsZjTIKK07CxjioqI3\/s3qreFOS16RfSqySX6gJuOlyBQhgX4tGN7cRTLpCtOneXUMg7tMpzZb2s+mxXhxO7214SRIerb1DvVyIt5LWW8Fmb4DJsPCl+TKAe7p1kYC6uCrK\/c7whrySM3ReuPHQY3uHuYyDbLc+0RnoWcb3Wp8H\/0VuSTNWvBI1JV++JIS2vLBlYG0OPYnKEP0KmpAYIiIptTW8urO43buvxiBklIDN1XYeABB0D5rGC3QO9xDeFMY16dySX1MM3pBiFqBwwBk3AKRKIBHpCllmjigNT48Vp\/MLAwoC0b2U2GFXZAUTFMwX7k3u\/naIKVyOJWMw2rYiYK\/Vwj9Ifvt4LsoxBLMS3zMCtELnSSQfOrMhqlz4JP9cihUZ82qabViuHvOezm7GewcAU1ghNCaXK9QSs4dlp2FhYpeQFAE+zkqQERHGD04J+Vm6\/Y7z+OAds73GblUB1H1VckuNFVG66tcLhGpcSlbzuKsgu8+pk6EaexB\/TLccL9+UMuVdM4JCQM+fL9jYM+SOTHiDJ7z\/fVICR2B8kcp1\/XlsUoxG32LHCxixHVK9Dux4nb9pyTQQjRndbiD0FIY7T0pPfaC1cqs9BHhdQYr5scRFbn+vwQRV1bx5yvjeVNOInuJ3oSg8QCto3KdyNbmfSqshhamMsYYQFEIYNh+fRM9EtWrsuhUl87yS8dvtvFzkWAsXAXZ3\/6iGuf4vDJDUsqWVrkINmeJMUjpuJyja590wyj3m7wieZO2INaSPHztkYM1qjJZRz3K04EORzBsFkgPjwvYq\/NWmzNBXO3poDe+o5YrnuFFOoYL7j\/zVKE7nHlHPHRpyg7WAaBeAkR0a9giKn8SxBXMes\/R29b9RhwRA3huv4WzRifTCtYK8tzseN6bFXJoI5X\/F957d4cinfT5\/J29n6LAfy2cSxXR3vAURWXHaIqXm07F59XCoOXEuiPaNTXj9MmoL+8b5pa0ERJXROb3OFJj62KiSZEcYg1ZSnUzAbVt6TiF8IBkmplweFc9mxEfw79Jj+fJ+3KbVTF9GLTvFEsKC\/jdBTHmdfl3PN59O2nkiKMivVQ==","iv":"f7c967c44f910d76ecbea2b6a33d24eb","s":"f4c496d2a627f076"}
Share your thoughts. Click here