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Apparel and accessories

Bricks-and-mortar remains important for apparel, accessories but online is vital

April 19, 2017

Image courtesy of Neiman Marcus

 

By Brielle Jaekel

Apparel and accessories brands need to progress much further in an omnichannel strategy, as millennials’ shopping experience spans a multitude of channels, starting online for product discovery and ending with purchasing on any given platform.

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  1. Mercedes-Benz casts Bradley Cooper in global electric G-Class campaign
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