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Retail

Bricks-and-mortar traditions must break to cater to digital-first consumers: Microsoft

January 19, 2017

Printemps partners with Wirecard and becomes the first department store in France to accept payments via Alipay. Photographer Paul Blind (PRNewsFoto/Wirecard AG) Printemps partners with Wirecard and becomes the first department store in France to accept payments via Alipay. Photographer Paul Blind (PRNewsFoto/Wirecard AG)

 

By Brielle Jaekel

NEW YORK – Luxury retailers must learn to shed their long-standing store operation strategies for one that incorporates digital and blurs offline and online to cater to the new consumer, says a Microsoft executive.

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  5. Stella McCartney films trashy tale to inspire mindful consumption
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