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Aug. 4, 2020
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Fragrance and personal care

Brioni enters fragrance market with Lalique Group licensing deal

December 3, 2019

Brioni is known for its sharply cut Italian suits, with ambassadors such as actors Pierce Brosnan, Matt Dillon and the recently signed-on Brad Pitt. Image credit: Brioni Brioni is known for its sharply cut Italian suits, with ambassadors such as actors Pierce Brosnan, Matt Dillon and the recently signed-on Brad Pitt. Image credit: Brioni

 

By Staff reports

Swiss-based Lalique Group will make perfumes for Kering’s Brioni menswear brand as both brands expand their repertoire.

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  1. Burberry offers a look at how companies can navigate difficult times
  2. LVMH, Kering and the new luxury strategy post-COVID-19
  3. Why you should not put partnership marketing on hold
  4. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  5. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
  6. Lamborghini turns to events, limited editions for new sports cars
  7. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  8. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  9. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  10. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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