Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Broadening definitions of love, commitment present growing opportunities for diamonds

November 4, 2019

Forevermark's "I Take You Until Forever" campaign. Image courtesy of Forevermark

 

By Sarah Jones

Even though marriage and commitment customs are facing disruption, consumers are still turning to diamonds to commemorate their love, pointing to the potential for jewelry marketers to modernize their advertising efforts to appeal to a broader range of romantic experiences.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
VIDEOS
More Videos

MORE IN Jewelry
Louis Vuitton shares names of final Watch Prize contestants, jury members
Longines announces latest Ambassador of Elegance
Off the Cuff: A Q&A with Boucheron’s Hélène Poulit-Duquesne
Hermès, Goyard lead consigner sales in 2025: Rebag
Comité Colbert names new president
From maps to masterpieces: Luxury needs a tour de force, not tinsel



RECENT ARTICLES
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members

‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project