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Jewelry

Broadening definitions of love, commitment present growing opportunities for diamonds

November 4, 2019

Forevermark's "I Take You Until Forever" campaign. Image courtesy of Forevermark

 

By Sarah Jones

Even though marriage and commitment customs are facing disruption, consumers are still turning to diamonds to commemorate their love, pointing to the potential for jewelry marketers to modernize their advertising efforts to appeal to a broader range of romantic experiences.

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  1. Sephora introduces new concept for SEPHORiA 2026
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  4. From maps to masterpieces: Luxury needs a tour de force, not tinsel
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  6. Hilton launches loyalty program at sea with Explora Journeys
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  10. Luxury brands broaden definition of love in Valentine’s promotions
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