Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Bugatti handcrafts Chiron model to celebrate heritage, creativity

August 14, 2023

Part of the "Sur Mesure" program, the vehicle has been in development for two years before unveiling. Image credit: Bugatti Part of the "Sur Mesure" program, the vehicle has been in development for two years. Image credit: Bugatti

 

By Zach James

French automaker Bugatti is upping its vehicle personalization game.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
VIDEOS
More Videos

MORE IN Automotive
Aston Martin loops Breitling in as global watch partner
Lamborghini deploys brand showroom in Egypt
Mercedes-Benz highlights 140 years of automotive progress
Bentley retools global foundation
Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
Invite-only driving programs from Aston Martin enter year two



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans