Luxury Daily
The authority in luxury news.
Dec. 22, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort

September 18, 2017

Bulgari is appealing to younger consumers in its latest perfume campaign. Image credit: Bulgari

 

By Jen King

Italian jeweler Bulgari is feeling the pull of Roman nights as it introduces the latest addition to the Goldea fragrance range through digital interaction.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
VIDEOS
More Videos

MORE IN Fragrance and personal care
Savannah College of Art and Design debuts SCAD LUXE research center
Coty earns ‘A’ score from CDP
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Sephora introduces new concept for SEPHORiA 2026
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Estée Lauder Cos., Jo Malone launch AI scent advisor



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!