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Multichannel

Bulgari pushes fragrance line via online, mobile games

November 2, 2010

The Bulgari Man Experience game for the iPhone

 

By Peter Finocchiaro

Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.

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  1. EBay presents shoppable Super Bowl weekend activations
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