Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"32acaf4fcd549d8f92560490e82cbe85","s":"53cc2c64cf66d459"}
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