Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"95b3acb6e4dc5dba6d3c2dd642da25ca","s":"8a1d10c625ed7235"}
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