Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
{"ct":"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","iv":"92742951286b47bab8a1367ed79508e4","s":"b8577ed3ae56f8ad"}
Share your thoughts. Click here