Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"63f3cd2025a1d632b8e49828bf1c7d87","s":"2bf6495bc30e5b25"}
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