Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"fbc33bc776d8e08615ab1737c191e2dc","s":"6579d87dc3957275"}
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