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Burberry uses Snapchat to share video and capture consumers’ attention

April 14, 2015

Burberry customized the Snapchat ghost Burberry customized the Snapchat ghost

 

By Kay Sorin

British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.

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  1. Qatar Airways, Art Basel kick off partnership in Doha
  2. Balenciaga releases Valentine’s Day capsule
  3. The Peninsula expands motoring adventure to Scotland
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Tiffany & Co. highlights HardWear for Valentine’s Day
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  7. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  8. Lamborghini deploys brand showroom in Egypt
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Bulgari Hotel Roma introduces treasure hunt experience
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