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News briefs

Burberry, Bloomingdale’s and Facebook – News briefs

November 22, 2010

 

By Staff reports

burberry185Today in luxury marketing:

Burberry sales soar on the back of digital and brand strategy

Fashion house Burberry has reported an 18-percent year-on-year jump in revenue to £673 million for the first six months of the year on the back of ambitious digital campaigns focusing on the brand and simplifying buying, according to Marketing Magazine.

Click here to read the entire story on Marketing Magazine

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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