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July 13, 2025
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Apparel and accessories

Burberry creates video game, Internet art to push Summer Monogram collection

July 21, 2020

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game lets players dress their characters. Image credit: Burberry

 

By Dianna Dilworth

Burberry is promoting its new Summer Monogram collection with several new digital efforts from video games to collaborations with artists, reflecting an edgy way to connect with young audiences and offer a seaside feel.

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  1. Hermès makes fitness fabulous with Hong Kong pop-up
  2. Chrono24 names first-ever chief growth officer
  3. Chanel reports 4pc revenue drop in 2024
  4. Mercedes-Benz fuses heritage, high tech at Studio Odeonsplatz
  5. David Yurman funds Louvre sculpture restoration as it makes global foray
  6. Givenchy debuts Matthew Williams-approved ambassador
  7. Inside Chanel shares masculinity’s influence on house styles
  8. Ruinart launches product transparency platform in favor of traceability
  9. Burberry, The BRIT School honor emerging talent
  10. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
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