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Apparel and accessories

Burberry creates video game, Internet art to push Summer Monogram collection

July 21, 2020

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game lets players dress their characters. Image credit: Burberry

 

By Dianna Dilworth

Burberry is promoting its new Summer Monogram collection with several new digital efforts from video games to collaborations with artists, reflecting an edgy way to connect with young audiences and offer a seaside feel.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. Patek Philippe inaugurates San Francisco boutique
  6. New marketing chief takes reins at Equinox
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Les Roches launches private aviation postgraduate degree
  10. Roberto Coin brings in Hollywood heavyweight for global campaign
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