News briefs
October 16, 2012
By Staff reports
Today in luxury marketing:
Analysis: Burberry smells a chance in fragrance business
Burberry hopes it can gain better control over its brand and eventually a bigger slice of profits by running its own perfume business, a big gamble that could change the structure of the luxury goods industry if others follow suit, according to Reuters.
{"ct":"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","iv":"dd1e6f765fdbbfaa6ec12f7e06337d2f","s":"445155a697c74c86"}
Share your thoughts. Click here