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Retail

Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B

November 14, 2019

Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry

 

By Staff reports

British fashion giant Burberry and Chinese platform Tencent have partnered to develop social retail in China to support the store shopping experience.

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