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Retail

Burberry unveils luxury sector’s first social retail store in China

July 30, 2020

Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry

 

By Luxury Daily News Service

Tech-savvy British fashion brand Burberry on July 31 will open the luxury sector’s first social retail store in Chinese tech hub Shenzhen, binding the physical and social worlds in a digitally immersive retail embrace.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Savannah College of Art and Design debuts SCAD LUXE research center
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  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  9. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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Exclusive Resorts purchases Inspirato for $59M
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