Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"4d2cf429238174304d47f761cfa66aad","s":"49fabfa87a722c64"}
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