Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"6e078ae5dedaa869cc29e6fb60e0c871","s":"045e32e795ff02f0"}
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