Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
{"ct":"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","iv":"db34484e8beab0f06a6f2dce5dc9a261","s":"215d58ba3194bf47"}
Share your thoughts. Click here