Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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SUKSHF73FyW7MsC+2xqLtvdL+UoXottYLvTwfkDQo1Yb7Q5HbL9VQ5efcT+63HnZKC7PjBV7pnGyisLMx+iXSYy1Fw6pTqRpi1fk+zVH\/D9+AIJrKDzO4CTet0my4GSU9iLMtNqfU6AuJGtkSZyLvSesU8pzAQ3H1d8HpQZLhjeOAYJebvERbaWY0zlWBBmfMqq4B5Tmtj+hI8cFXPV1+AMxtMm2oExJEsDwgjNxq1S7Djzo6HHTvdcT8BJ57XCSw9XI0bD2JWPMPnX7fid9eB74ADnvqKOXcW8hi5wGqQgIKqjvBure5teHLQGJja1FJn\/knSYbERKlkIlb7P+\/V\/IyI+LHcXV9jDTTVdRLS+MscswGZBXQrmB3a30MfvQ\/xR9rW2nGNP0J1oZarTDcK3KD4oo3bNLRGSj3rGHJZxm4i0kE9Pvb5iGV681kxBM3CpmvZ8\/3GizSMsIUjsT8gn2mmCWxC+B6CfeMgMvcIhOsGSH4nCOMSZb4HnPb6XfMCEcwMR27YIQVYBkAkrFgUSClrcspJ++TxmzDzb1wDoE0Rz5OLCs6pb\/\/4Zia1Rz62wX6f56gROE4yYm6j8iJJYZWF2I6NFoIROM7pM1GfrvqE9mUCYi8tYpzTIRCUDFbQAdPxd2uE3uIJaxzusBrpoJfT7zLbl9ulC8wnwfmHXT8qhY40ikm7pO+r3jEft2YZENH74Y3GnpRWCnJ7i972H6rfE\/MiKmxH+\/\/3im4mL09fvThhszob0ohPbqcyP+FqL9fBlGJVKalJCDYB6NibFkdgdyMv3xxDSho6Gl\/8hL2FmayfUGsoNb03KFI1o34MdiD08g5OIT96cuL5RPKiDeama\/3W\/DsVdHN4Garxt4rmaItCZzrmGc45v0HY79K+FmYIWmq38kzJbo16R0ctOK81I6Cdclx7Ba0uFeFEZb+XUoECyExAes06gWI6evH4BAzNAlcCS4k2RRXySe8IAMN1po16+uLXRw6rwwQ2dKwuIu9UCTOXemJRfgKzp0K0x+1OAvlqPjz1luDKfATkTCpnNikmOA+ANVbAYnBJ6SE2D2tqhSU948EJ1Ol6eDU1\/vfCbbaxg9KmZVT9KHPkHET9v+TkV9fKw6sGbmuv8cb9PKFw+XIaawXrSlmVt0lhS9bzSPnKu1q14sNb3KAmcCx9B7FjKxNteFApdCWalkxEiMd+IT+qntm8ejuPgftjd2PLJJs6MQfNTh7jLzZ+5Oob2cH5VYgQcDRW4x1B5+0vltb+eMa3KA+sSCrxHC09A4dfuBk9KBH9PA\/+A5DzIKC6v3jCBObEmOQ0LsV+uYdSCg2wqawdtlmPdVlAABHn71ifPI\/SwQsUcFtmxE4IviT4enZIY2k1gfTfTkZGvAmB34UrsLgtQpKpx7\/fNYcX35UHtuBAyJYFfsqtz7raOzpPIyd2MbgNMh+I\/MsA6LZOPipv7e1UiKNqHif0qYAL6WCq1vwdqi8I05lYbHVIh0GN070iS7mNGVbInGQ2X\/D8WxboCzNMtlZEnczwsfU7I3ys4xzi6NMRrrkwTF1Q6HHT6SoDHAqJ0LtPuY7X2JmVLlo5VC93FJYXiSYWmsZMIrLhTjfUNI2Qn\/CW3mFbvC1v9DNtpeOSBq+vJX\/LmK\/L3rWYBq0hd1NUgn9i71wy3udiNeACWILHxU82MlQYIxelXdVi5cHtAkiNZWYvHPtTu1sjEwqQ0ENN4WfrvBX3cWZ7syEri0zasN7icCk7kgiKrSm7sqXBJZJurVxgUgTY9rYjb+AMgLNzBEIWFZDi5uCni0v2Fv4oau\/GszPT4gz6uqSZFASGX5q8ypzyjEF7bJHWAdXD\/O3V0thH0fknTMnDNmqwVG2j29Ta4xp1Y0u6SR6QDfzmsQw5hy8GmQR5b\/ifJ6OJhNf7kRQ6h0MMYSY+WXxPZcxRHOdxxinxVLVyZ3sUtk8P7OZTR3KknrVSvs+GX3nYib1AAOcTBwEfBZ3m0TVIJTk18c8OjdULckZZBetQ0eKVAPEyUzzkReHEwtsFyTq0qWKTSfUDNBuXsgsCD2iUrLKl8b1nzIbhG0FAFTJt0ZP3hwjGJVHUQ58lOYApKPTnmsBCXRMJASYrJTh3AV5ZErbNS5PSfSb7vR0XJdZF6bqeuBbeyF7\/kZ27lgcn++cVrXUZE3vtok8xvMbk24xKG7bUQQ4HZvtlWOpdbi0LCAkUqiznShTVq2BRn7aURtrrT+60cwWENqtXrAeCqs9afGTvXiFl2dzoDTC6rV33IMnXdjF8yItSGSm4ZPLNqD\/csGhCu\/tdRafDMa\/+gp53tmzNkTyD8NuykV8C2ovWKEOyjqBbEgYG7uxd+DBQqzeT50NjZTCcjxo3\/dWPLl0isY2aQDctg9nI3rCvhKCzITjD+KhPmVGkCyMK3vRJQOyF\/fuBBrDE4\/2C1V6oift5s\/uVCxscAavWh9VEE4Hh2cCcJw7D2opWghgG\/\/TIYt3hCQt4iA25f3ruRN350kKjDs1GYJUo3xqNZUgpieStjoVRbKS9gIvLlpdtvk+Fa29jhy66rZZtsOZfDhyDPwBH\/cvmxBeFxoOGssBlGr9FkkGrzPgZvf7NlfRllRbcj+LbzGlGF3eCm0JHUVZAnUyQzTzS7Y+os2KgsdaGkGkkSN8P0mAgxUMOPaWflcXwCRalAtGrnaSHIqwoHuCk\/eM4sQWIjxjpi1mw9jI2Hne54PYVL5PlPVvpOoy\/kH0FA8\/IGlUsoVIJPJX1ohqTgxLGqFgxl1v8ouem4itM0fcEzfm4wy7nuMuz5+jaWL9XEh+q4S2lQbeOVIj88SlHsr87gFKiRo5uXyflq6+IMH42MWLkggzqZU9nNQ\/1WTAkCDUwNRAHBSEzUR1DBh79r35QL64xoipuja6JLLw\/h4kvD6DmVHmUdNo0EmYeJTaTJ5\/qz8CPJgCmhAyVsJ8W8VznnY+suoxUEfJ1BYEjysFaBMAsAxpAi7ZZJwr+r1O6sVtr\/ifJq+H\/J414LARxQnw09H26GqToHp1BVVLolAkxvJzw7QAIz9QYZLgh3PeIHr6TH7GfdCbSiVQO11RNAl4skYLCG15\/5vXYtHXv5BGffciCGNsfGHCeF13F2g6ruIzqhk\/KxmHPPjYxQSSQwJaqVR4lZjIvSL4Ip+nuC\/SE4szhuwpvi89OicQWaaG4Q7JRWI6+QVYSLNazXvWglTG\/o+33B\/Cv5VCLPVXhwuwTDWcuQ3BxcwKDA7iwPZw8\/yXAjZMAuQCeluMc4TTvHoOEhsXJlTbiaK6mB3bBekS7WNioNLYiYOaP+b9DwQqK89\/ePLiPz2QjBFVIBCYyW8FlIOnzyi9VOMqitYnng8bFN7OsVqUw==","iv":"1ee3b9d4463fb6a163e16791f6d37213","s":"d0a078bd5e2ae467"}
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