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Cadillac hits 30,000 activations for mobile, OOH program

October 18, 2012


General Motors’ Cadillac is pushing the new ATS model through augmented reality installations in top U.S. marketers by transforming street murals into driving experiences on smartphones and tablets.

The automaker’s “ATS vs. The World” campaign is culminating this weekend in Chicago with the last of a series of augmented reality experiences during which consumers can drive the ATS model on murals by artist Tracy Lee Stum via mobile devices. Rather than relying on application downloads, Cadillac is bringing this mobile experience directly to consumers through out of home installations.

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