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Oct. 20, 2017
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Mobile

Cadillac hits 30,000 activations for mobile, OOH program

October 18, 2012

 

By Tricia Carr

General Motors’ Cadillac is pushing the new ATS model through augmented reality installations in top U.S. marketers by transforming street murals into driving experiences on smartphones and tablets.

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  1. Ecommerce is dead, says Holt Renfrew exec
  2. Future purchases will be made on search engines: Tiffany & Co. exec
  3. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  4. Brands must close the consumer experience gap or risk losing millennials
  5. Selfridges beats the holiday competition via October opening
  6. Harrods' VR experience brings customers to the Seven Wonders of the World
  7. Stella McCartney highlights fashions in Piccadilly Circus billboard
  8. Patronage of the arts - Luxury Memo special report
  9. September Swiss watch exports point to continued recovery
  10. Luxury travel is popular with more than just affluents: report
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