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Mobile

Cadillac targets business-minded consumers via mobile ads

November 12, 2012

 

By Tricia Carr

General Motors’ Cadillac is targeting readers of the Reuters mobile site through banner ads that link to video and images of the ATS model that the automaker is positioning as a vehicle made for affluent individuals.

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  1. Lamborghini onboards next chief people, culture officer
  2. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  3. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  4. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  5. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  6. Lexus chooses social media sharing for December to Remember campaign
  7. Audi joins Major League Soccer for upcoming seasons
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  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Moschino allows consumers to shop the runway during live-stream
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