Marketing
May 10, 2018
These affluent, working women want to be recognized by brands and desire personalization. Image credit: YouGov
By Brielle Jaekel
NEW YORK - Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
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","iv":"4d98a90bdc3627c5c09d8758b2c67314","s":"38e8661b3db61f97"}
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