Marketing
May 10, 2018
These affluent, working women want to be recognized by brands and desire personalization. Image credit: YouGov
By Brielle Jaekel
NEW YORK - Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
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","iv":"688d64d400fdebb9ac95a1f79b1a6a78","s":"7406973a8147f22b"}
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