Marketing
May 10, 2018
These affluent, working women want to be recognized by brands and desire personalization. Image credit: YouGov
By Brielle Jaekel
NEW YORK - Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
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","iv":"8b8b819ea46eafa622e7f91f9cbc0991","s":"66e5a917a906476f"}
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