Marketing
May 10, 2018
These affluent, working women want to be recognized by brands and desire personalization. Image credit: YouGov
By Brielle Jaekel
NEW YORK - Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
{"ct":"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","iv":"23faad2f952924ad17924f34fc00b942","s":"48c1440ab30768c5"}
Share your thoughts. Click here