Marketing
May 10, 2018
These affluent, working women want to be recognized by brands and desire personalization. Image credit: YouGov
By Brielle Jaekel
NEW YORK - Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
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gI0ii0HjmQiYPJ+hCUDFwe3Ot+GNZTVJKXvCgeoBZ8cQVkskx+u30fOdCPnC03oqB2RSaOFvWldW5nPITAcjQmkK08lifpoL+Ci6t9HruIMHeKxTucwXErfdU816vYGbdEHCTtAlcuNbBSpfZU0RuyiqGpALmKEybOBJDvs+UThIrJ+gwIfYo7815hpCan\/uk\/+SOwYrmvCwQ8pRHhG0fA3mXffmuk9Be5R3jML2SLHthatri5XSfjWPr7h7NSlGuDxt66urUgwqzA5D0V+Smq2g\/YhpPpKGa09E37gi4mXhJ0pNm3Q2aO3uuQtvKNe9ut0MPbw353dtyBKDPFuN0Bky3SSNizaeGxYw3ahhTiS64OG69h8mA2I0KqqeDchFU26Ps7IVTxoIiScCwglaMAwboSE9cZfCFysbVUODmAHYpOouOSyffLYk6jyFet9rz\/upGYmSnlWXkBeeNY2+Ox8wyzUsasBRhTdGiG9pESGF82\/l8CUWZBwWWNmRpQfJUgbsZ\/98C2Ru9a3kv7RuFjLQk\/MM9JqJS0X4bG9OjLH9LKw90H4sTJwMVXQiMLqUNXF6fKvltMrFGHkzOVL21kS2vOHhnPIy6BVzPJb1Dnk3ZqAdmqPuivsu8sO+KyEUydLE3NdwLGZ1kNbIWPSXiBgg1kxIc6Pr6aRGHukXE5pHpDjz8h4T3f\/2hENWBbYcF6MT7CxhD7XSf6O2lq6P4NVRZ0OlI4IVoNjXsTwcv4s4x7X661NU2t7cHdt0YW14AxHKqseSG20ix\/HCpGJqdZcpeNU0Fz6wEEdf6zLw8AuF\/xqUwrTAoy3QSQYsRDoJ0Oe2pb5Qqd9lABXtKjBgO1yNv3kUo9cQSG5A9MG4t2oh3W5o8X\/KBCNlSvXJnIX9V5gQBlXEvXHOP7UJmJ5Dj3k9bNfV+B5Q8WQ7t\/ZpWRSGvqcz1NFjgAVUv\/KRtcZ+cdLX+irtEwiPgWZ3NoRWINpaNMhLYKpYRaUWHjnLPxmi2o46NC7au\/KD\/2P9m9vizDQrpJqvBi\/77GBLFQ2tKEpiKTBgQVF9zeK0PNP84hQgDQdHDiieXBiREPllV8W0gzao798LqjQHtVkMfSq\/YxSHzpBzeJ6kMfPSL91cL8rh+D8bxO+QMH13GsCu83v3q9PqEyU\/tXyjMoZdCHxhsJGmJrdDOvEhDXcOtFTfBqeTyoiWSzqYxIDNGEjf5pArDAzVO7gft0zXV4O0rtBjPWMTtak+pnWPhzycU5VSxZ9jtD8B5oCpe9a5\/9q2Wcba5xJdlWxOzXnXvcu\/fGPEEkPhLeyvohqwUyEXjUIF9KoSsN3rKSzVTb0SBM9pV9vwQ9NOIt6Er8vJ4o+kMjiJSzoMz5ssoPEfXG4gpvtYv8M8NeOxyXw79JQ0gs7OPz0tay+U7AZojOZf3tPpKdXTVExnsk5F5oUeQI+YEnDb25aCjbR2Sod62pYNYS7WkC8zJK0tu2qBiuPRlg7yg\/g0peNBDqxYHNmu\/unNC0\/RYikGmi6Rc1mVNUhW4W99CqHAaH28zd3XJ3Hw62HFcgX0LyjAqfY8IhnZCydZ+geXt\/3ZmzYDEm1FLnuFxKI8HUntZ\/XEr+2rWNzv+vMh0HeBbt7d65\/3OixRVGAYu9AMLO2kOt0aTIB7+ZfTSoD0kM45s24EW3QLjizjAWk3eMf7NALLpM\/Y96+iIIXIx7rQV118Xp12BdBSN7uwx16qagR+kgftTQCRp\/qbYqrNFVWJnuYyubnfT7z9oPwk8H5\/E0iZvWtLTDkjw5+zL\/xoxn+MTf3DbC0Laha9aMPGxV9NhGFv9NR0c+1hygNXOKOpo1dTSKHw8HR2wKFrAEGkPgOexstY\/k9561\/CnFZwZ\/9E8D6m0y9SiUOVjSWL9ClVj1jGY06I7wZ48u2MjzUZjdc4cO6ckrW5VHb0BKGjWYOHZcKYhnXjJlQCGuGYKLShX4dd0S8uqG1wmzNlS1Ujz7jhGDLVfI\/ZjX4x5+LYdXFXlOlzuUXngHcI7gjBrx2\/uGqPNZIVMrhpMvtN+zcZEZWOMwhlEzzm5BjT5gzHZBea26u\/OVdoCeI\/mAdrVt8xt6EJtc06h4HJMIopE\/XBx+O7i3bLHnM9DK6CqY3zWX09oALv0GZNt2751m6XZUEPQsojytTONoqDqnxEGIRsrxyzv5GyFeBk4lMS71DJQ52PAmpBQY0w0zWSQ9PfRl0SXqydKvcTfzRhRj8CaTREQZyE2idzYzfRDRKusX2aL4aBmA1B\/dgBBBCC8OK1mDgALMQ0ZzpIOYML45nFseaQM8BNUC8wFBGRJOQbO0EcGaNp0OOnHhi7dptepsaReBzQJBWstJ8rWCSHcJW40TsTbadu94Ve6R5NEFXs3+G65pZbxVPYJo+bSJRe+yXpUBRLkbws+q28kpIJTx837JNdm9HiRaTG9To61gMSVrNbMFYC4HXH69cTc40zzMFwh3i3RsgfzCHrETx8lHolf1VJBasK6y8Mb0X\/WFbTUAEj8ZArinLBLn0vX7\/cTi7iv34BUhlLmCY+ORhfsHuKMcWHKd0zyR+H7rLmeay0mcvbdc4YFCmfZB6kkGKufnt82P+vXqjXgTu0N0F2dv0B\/RmRm2fuEAGb2u4avnSC1h5ceDqfFP7RfupmODKuGkuHHP7hdF\/VdrHZ6QQCa8\/w++PdM9BPcL+tHspkcizws1VLlSBG6vH1WcMQ5yjpgaDBtLPNoRK7FKz6wRzXfUO\/1\/\/biknQ44iWE9UxKQgv1MU+gusVWs4FwuJwlAHwmRfQiQLmubve+MSGuA\/4\/KI1+p33\/nXfIGSLrrE2a0xGylY8hy8wVIuMBkTA9FxNrLsTzkMjQnvWheoMgwE9zhOEF1hQKrfsJq2TmhnmAo3OLVgNN424ESkMTYzFOqhvdy9xioBHC8AsQTHioklDJ+oHDBbH18uZvv8BOiFEVt+uIGfCSc7PS1Gd0ZTj67\/hAk9KsS6KS0ZTWQ4BOaEHQRh7yroEzFReqBm7NGa\/BS9jJEF4ShUn5PBhuau4Lw9BlhCYldTIPRI2RkKyFNKIS08K+44EgLP9ptv3aoz57olZ4fakFJWVZV4IO0sY2dwqBhtpclpmxzq0lUk2QRSz6UtUZ2FDLAmIZNQ0C0mVUMVj1xJWqNL0uKEk4e4LrjuZ6H+F\/rUMSeS\/+f2zlzd21f1UAyCpY+Pz6H81NCHiPvUoTP2mRwF+ksJGTHtkDDkWqyTLAxPEYO7NzGxoI65y\/H+tUiHp1b5J1hRBFJ2ycHmebpz6kBYB9+verjFJdJVXJwpvInNUzHhnaGVNcKjeFvGCvckkMlrjAwRsmio3vFXX1a2WC8okNSv\/7\/HqfISdcA\/HKDi6rDB\/LegCA972apoY82r9gjOX57EPzitnxQxazK790YinkCDKn4OrLcCk9TfjKQwjPvYzhqP5OQFzATYvCsU+Y9GSYjgMmogkbnLJPmH9\/321515lBq69THSSrMh08ipOuVIMHsXkkDxRDRYdY9wKwJkp5\/UoUqj4jO0utUjCsoXHbGsC6ANEmzyG+6osCUR5z\/NQ7XQcrj+2cEw8IdZBIncm1dH1lDQgsLBpgaQH\/hxnTEV5tl3rf8YKg8Q8QrxSVM\/ELYAiHJhEQigrmAXnc9CJ+f2ypngRg9p\/Qfa2Fu0Gplxnhm+edNqjGY1OX7\/hlo9AfrGkNkpMWbe6zlqCkQFGRnGlUx12pBgleOxuVGqD5SMZ9\/3WwrdqI1z1pDbtZ8GTwRDjevv0lGKWPFNoQs+0VxPIakwJB+qVeXBf6bze6PCUANPzw1r56Ck7a5ogHqCkgC1WuOJOdv2srpGaClNJOsIgFVR7L3b2D5v8X7Nyxi41oicPBRQ3SXGfM7en8cEZXKtewGYuO5cpca2xhNBAaE1fj79fhEGWHyAW3NC\/Yg3s3bDmOzfVU7DJgkTP79RPno31sLfV4MmcdD635HeWX7LEYvvYfA14wIrnSDhHLiolkck56TH8p3o227zaOiSLS9qSMmerNmtD39u+BP7KwRa57Dl3n6cW1G3+lUwKoLoK5Fr3XkbS8gbYPSF5Ziwh6JgURTMnRGk5MVCNvFQ6QPaEtG4cSWPDap+S8lpS0lQohiypBnu6ChTrJiT+vdF9Dm0+RNCA9jEoCww7UUT7dkFrTogQiRg1MvL3HK78e","iv":"2f55f921cfa7a492db7bd28ce2b8b0f5","s":"a40392d9657f2adf"}
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