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April 11, 2026
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Marketing

Luxury generates $101M in media impact value at Cannes: Launchmetrics

August 4, 2021

Bella Hadid dominated the conversation across social media with her Schiaparelli ensemble at the Cannes Film Festival. Image credit: Schiaparelli

 

By Katie Tamola

A famous face still goes a long way, according to new findings from Launchmetrics regarding luxury brand presence at the Cannes Film Festival.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Top 5 brand moments from last week
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