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Oct. 20, 2019
  1. Sotheby’s Realty arms agents with bespoke marketing toolkit
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  3. Dior hopes to reach new audiences with Noonouri tribute
  4. Kohler ties fairytale ad concept to fantasy film release
  5. Day’s wrap: Brexit, Barneys, Jet Linx, Neiman Marcus and affluent tech adoption
  6. Day’s wrap: Google, Selfridges, Shiseido, Mercedes-Benz and esports
  7. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  8. Barneys’ “endless aisle” approach supported by beacons, personalization
  9. Boutique hotels offer appealing middle-ground for frequent Airbnb travelers
  10. France’s ARPP takes issue with “degrading” Saint Laurent ads
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Jewelry

Carl F. Bucherer reconfigures digital, social efforts to build out awareness

July 8, 2016

Li Bingbing was selected as Carl F. Bucherer's first global ambassador Li Bingbing was selected as Carl F. Bucherer's first global ambassador

 

By Jen King

Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.

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  1. Sotheby’s Realty arms agents with bespoke marketing toolkit
  2. Luxury brands can no longer overlook Japanese consumers: Agility
  3. Dior hopes to reach new audiences with Noonouri tribute
  4. Kohler ties fairytale ad concept to fantasy film release
  5. Day’s wrap: Brexit, Barneys, Jet Linx, Neiman Marcus and affluent tech adoption
  6. Day’s wrap: Google, Selfridges, Shiseido, Mercedes-Benz and esports
  7. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  8. Barneys’ “endless aisle” approach supported by beacons, personalization
  9. Boutique hotels offer appealing middle-ground for frequent Airbnb travelers
  10. France’s ARPP takes issue with “degrading” Saint Laurent ads
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