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Aug. 10, 2020
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Jewelry

Carl F. Bucherer reconfigures digital, social efforts to build out awareness

July 8, 2016

Li Bingbing was selected as Carl F. Bucherer's first global ambassador Li Bingbing was selected as Carl F. Bucherer's first global ambassador

 

By Jen King

Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. CSR needs to be more than “skin deep”: Positive Luxury
  3. In-app mobile ads critical for luxury advertisers: expert
  4. Luxury travel will return later this year: study
  5. Gucci aims to build online database with imminent debut of Jackie 1961 bag
  6. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  7. Luxury brands must think like gladiators to woo China’s youngest consumers
  8. Home renovations on the rise as consumers stay home
  9. Younger, Asian consumers fueling luxury growth: Bain
  10. How retailers should deal with stale inventory from store closures
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