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April 25, 2026
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Fragrance and personal care

Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

Sephora’s Virtual Artist adds false lashes Sephora’s Virtual Artist adds false lashes

 

By Chantal Tode

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Dolce & Gabbana reworks Ray-Ban Aviator
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. LVMH appeals to eco-conscious consumers with new sourcing standards
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Business jet departures climbed to record 3.88M globally in 2025: report
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RECENT ARTICLES
Louis Vuitton adds Berlin to Travel Book collection
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Business jet departures climbed to record 3.88M globally in 2025: report
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