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May 20, 2019
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Fragrance and personal care

Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

Sephora’s Virtual Artist adds false lashes Sephora’s Virtual Artist adds false lashes

 

By Chantal Tode

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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  1. Millennials push impulse shopping, flexing brands
  2. LVMH, China, luxury cannabis and travel - News briefs
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. Chanel links fragrances and fashion in evocative campaign
  5. In-store events may not solve bricks-and-mortar's problems
  6. Forevermark spotlights everyday love with engaging series
  7. Monobrand stores – Luxury Memo special report
  8. Marketers need to learn to "stop the thumb"
  9. LVMH gives Innovation Award to body scanning startup
  10. Printemps appeals to Chinese tourists with WeChat Pay promotion
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