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Fragrance and personal care

Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

Sephora’s Virtual Artist adds false lashes Sephora’s Virtual Artist adds false lashes

 

By Chantal Tode

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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  1. ‘Landslide’ soundtracks new ‘December to Remember’ commercial from Lexus
  2. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  3. Green claims: A brave new world for luxury marketing
  4. Balenciaga launches 2025 skiwear collection
  5. Piaget debuts Andy Warhol timepiece
  6. Moncler x Donald Glover hits stores
  7. Estée Lauder furthers millennial focus with Too Faced acquisition
  8. Photos from the Condé Nast International Luxury Conference 2017
  9. Vogue to broadcast Met Gala red carpet via Facebook Live exclusive
  10. LAX debuts first US luxury airport terminal for VIPs only
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