Fragrance and personal care
April 22, 2021
Carolina Herrera is taking consumers on a virtual skateboarding journey as part of a fragrance launch. Image credit: Carolina Herrera/B-Reel
By Sarah Ramirez
U.S. fashion label Carolina Herrera is celebrating youthful freedom with a digital and interactive campaign for its newest fragrance release.
{"ct":"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","iv":"d9f51131115a645c9bcb8cb7188cc74e","s":"cb5a9e14c5b22692"}
Share your thoughts. Click here