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Fragrance and personal care

Carolina Herrera makes gamification push with interactive fragrance campaign

April 22, 2021

Carolina Herrera is taking consumers on a virtual skateboarding journey as part of a fragrance launch. Image credit: Carolina Herrera/B-Reel

 

By Sarah Ramirez

U.S. fashion label Carolina Herrera is celebrating youthful freedom with a digital and interactive campaign for its newest fragrance release.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Louis Vuitton introduces Visionary Journeys Seoul
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  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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