Fragrance and personal care
April 22, 2021
Carolina Herrera is taking consumers on a virtual skateboarding journey as part of a fragrance launch. Image credit: Carolina Herrera/B-Reel
By Sarah Ramirez
U.S. fashion label Carolina Herrera is celebrating youthful freedom with a digital and interactive campaign for its newest fragrance release.
{"ct":"q2x6GbrIorQcmOnva4cGBgTZH6D8y9aoVfHPziMz7fHcwQDtjA1Yu7ro\/tU6BTiz8DAIk8FX6PmMPdQkPAOA+J+07sxMnaJX128ctSukKjZrtW\/ylyGDJoeqU0VZCZP17SwCcvO3KGV8C8rvIvXgiOjW6rgj9snW\/aDFHka2V5X\/vRGdnG6pQBsdRJj4WUopXglPmXfNWkDazq6WJ9aTv3vrCK0U0yqrzUAvKSNtiFNsMFSqvuknZaqkpQSUbMHvkHczZ4Kk6LMLMWRBhENZPNuHJbLJQYvh9hsve88hDDFu7u6h\/v5+qEiDV2s1oN9Bs0fiHb51m3MsjDqCTV0V01BAuQUsK9MUqUiDPVWV+Xtb6gjVaw\/LTJUJBHYsvvag5yleP1p\/lrw\/rscjgwI\/sdVZtb2QL07qo7MiWI3RGU0biMaw7FgEXUJr60PZrtuNTnUM+0WoRKf8y5k+uhMp6P+GG7RX\/YL1Eix3XXHOVtS0kqABljQMC8EmY6k5ISeREVbiLb0\/dYuDMidCKF5Fuj\/UuUsGBVcH370k1qYsAIcu\/NcGJqeiSmP6JwNgFDYciPa3ZNkhaNpYp1tuhIJeEYTvhFBwtJahWUaljdeETkD+xCjJ00\/qSDUUjGag65NJbg72PDrlmh63KceFVzn\/T56IcYfn+xyq0n8Ot\/vC0sw7dUhQpHXOwGyzXcFDx9OdJwso44UgezwTHl\/oXfHwHcxXNgIw2v+syd8Cwy+ne1zhU0ACF8hQWAIwhhiagMxm8Vp64Rx2A0ew+pgxqih4AQiNxTF7h4TyUZDSFFXYH+ujsJ2dMrL6U5X3MXNN8PIZHppQh1QiH2XccJh9+S+v+dz5g9UiYVu7UrVL\/8HqFnSDXDhluMDvV0aPrcnjnncit0JXIPDnq8GfoQwErBinPc\/0xHPl102\/Eu8reCyAfAfR1Tqd5A1SPPb5xLQLiyvu0y07F8gHA6L4iTmRg1V++8qk8P2wrqRD5Nzb4O3dFLnez+E1FRmCDlFFdEX2yuvC0AZvtev0A+UgDtGy+fzbTiF3LO3qi5pzotXysPh5UYiu+ZfLazAGIDz2j9R9vNcQUA+wjrbtum2bYtl1SFfu6r7SO8ejsx0C4+RzrvCwcz9rcml0vaiwrVtJFu0tfAomeedflBqy0\/55hhJwK2IukHihPDvw5CFmug+TUfbAb2GBLILPwHvh7n\/SzseHcQXjFb+CaSyIPxZ0+lcQtFwSvTj0QqtdZFydz2SJhE54FNe7+4tJ5WmK7oBCnXuqlnykNP9U2MBMtP7sE66rTO3RPNRVirYe6CJ1W\/3YQqLZVb85UOM\/BU215PKCM7UdfNHPB9amexKKXPX0yaU\/xJ\/lqwQEE4N1TDFZHAjuUyLj2s5AIqk+XhUiI5KX1MbNYssCmkI+Q\/nzeaIiCgG6z9CRvgLGgDcoCs0gORmDOiIfVVODCktZJKEWXUUko689XnhutPrS4ENmTVLYaMnNzrujDWGMga9ZTU3Xl2ACg5cZxOXFU2ZFH6Hq1\/nYBMsh6h0Cy8NpxvrVQaKbKDD+r0EJOObKn0nq2ymCE9cZQ3w0QSF3fB26tlJybakDGdDvLYXzRfqJmme6uvKCpTyX9vUFmqFaiAApG4zK84yK1cfzWpnBrHC6x4uraML47u3o1f41qbrPD867zVa1lw367UMhMtSEKZ3OhLVmON6\/PlCjatsH\/lobvn7\/cEeWeYp5sAupjSs3mAJrjPQHu4fr24JhSUbeJ+3lwz5eSpWIq8q6Nw8u5gEDPJTjzEM4RzmeOc2t9l7y8zbxcjBM1KmeW2bzOwwofEEpDoF+l11w5T+iSLt30PykT9Bj14k2EGlQY1EBtHo1661G\/5gRQYjBrC2EcZ2Lm\/iqO1D+SZ50v67UGJ3We5B7jX8ZWPZVzeWCVvINvZZcYhkaA2IS04DP0GqRVWFZQW\/qnmdE3oNe3mD\/1YWjOo5o3\/GHx6vCB11UG+F9CC8T4EL\/0ASOvjrlBmBw\/sW31QTH\/ZLNyxZz2L65K\/cZncA\/REmleV\/uZ+f\/l974aaQNG+TBpLiDaGFbeqqlqBoF7iyyDPYP38Ixn05DEGVlC54q3XBlQ0AMauQfED3PDrJsLeeHrhyyIkB5Bpj2PM66YiMTbcIuh0cjtOk8XL1rv5Li5Dqw\/bkJMrPh6VEGvGlVd6P8EWGNYcJWQo7IuCsl92FCn2yGPQTWn2H0FsmnEQ5l3k4MaP3U+TI8+j51nt59r9UY1wBr6BDMmLS+T4ZpJtm7+LdSqO9bGSeGrVTDLtrvRxmd3eQJWv6c6cGKKTwZen0gGUuBa+VvOGEfqKYXEvwKDxYC7EtxTd7uXkRdDru8YJNI82GYAuY3haJYP46cNbfkAipuN+GD4iGvu+3u2tJqWZdNyv0VPiAO8EvCqn6irXv29ZjLkm364namIfUG\/\/TY8fNRkfVvzLBWgFloLl7l6S0TJ9MKURExSsn08fuFF9ZyXxHONRIrhSM7idqFLwFr33leL39+CRazJUkaXx6POno9npc8CV8LQ07QlCGTCTrJD+zz2DDHTq\/ws93AGCGkNlsQhzn9TEJqUd7b77LqX8bcMEGZdKgDvHjBpmxJBWjLX8RAoP2fWs\/ttEnHKALSH0YGgB7+\/PxPFTYsWWMwUKqyI5phhZmIlXza+inCEBlzlvBBT1Avk2bevSWU5zwxQewOTE4Yij+qrZu1t3xBHFSiM6kE6pKZLvYY6ABBXBl5sQ3XF3Pvi2hg+o3y3UzyO5AbFPzJzOeGUmNGtU2wu1TTpojF\/nDg32cOKQJCTyIKDb82KpbgNCPFfnECASWpOB8vD\/Aw4t+yFFQ3\/9KnemITjj9zi\/wvvdr1lONbPPKBDvxivnriXl720+ugURlKqAgdMpMyhkP1xRDBD8wogaZzNWAObUUTxIZJazkCR3\/gi+VE40yNdi3HQC73rswvgDuEv0Y9bGxKRmGmGXe1zcxvmTr1joko8V4jNaDImfIm\/sgcj2dn\/KeVUvFtiVyRuTxjNtu6hSGhWacsVZAPaL9\/e6sNF13W+plwEDTVoAUNu2TmJI3299bnjE5jHMGZ7dCnpZEdifx8yopYqCqmWsHD6Cchp28RzYfWIH\/5zCUL0stdXzD8l\/UxE493To9Z5nrpXLomwXm9CTBbMAHD99ZGFrEaRbvHPC7nLmCj1PS06gc7OOstGerdNcp2\/6SNkWE5ZTUYX2ouioWV17qOkTnFYESwIJ4ro2EEFCEGk8pYOO0RV6VC3f5fXlPla3thMEWzTmG7BIvUkguGzOlDWWodVfkDikdo6WGOkgJ7N3wwchYoU9OCMaEOeBqol3f8ZrfIkqO5+\/67jLXjd7EaVYAs+EnYzL\/a3phv7wlVNcSa\/EGAOlossr896XeIRKfQY2XKiUpN6m2zQpP1l+SKmGOeUFnmqn2db28HkkSSLDcuRw7ytCW1DJswg3oGtvFz7NQHu4+GKo\/FKzAKM5H\/jqpNVZADOjViLo8p1SVPh0xOdWb\/jCKXR5yORtbiuH4GuM7JIYBz2StVHJ9HtuRSaddDvEnJ8rCz4EpTBIv8vYMBzrLqcYClP6zn6MVuo3N+bTGQSXvE3vMz7ifkVmnxP5OECJ05ycbvSp+uf0\/+uOjEgBPPcO4b\/W763eVQtwaJaam8N9RWWs3HDEde73X3XbqbdFZdNhDEo4kJQTMb8E+oZykRDajYGEgAtQwOxayD3GWqONUsEWHj5Oh2DSmmJqpMDu3o5KD0n2LDSYvdYcJSHyL7BXwyPKMCiDTS1IAETjSanl0FT9JjXIZjEj9bD8QQzHlAHaIcjo7HrN3nPv0XOXWQfH\/bQeKeBBle0jCEfj06EzO63LcE4q9EPMbxq5TxvIzoxl\/o+O9U9UGuCJvjSsrnhWWCdTNIMOuaxa\/XDcboBNTLOfKkQSNaWo\/ZDalZ3uhJwC0pR\/OI8tGVxgrIAKB4MFjuMVvzb7FH76FPXFhDsZXYju0U6AlBp8PHMsJhOnpgIlxCEudjijV1AkND9GAm\/pNYC2kUProxfLDyVya6MDCigF7z+gmBZ\/VR1vAfLd+4f59NH\/IzR9mSLwQGevZUK5AYcvZ0XH88HgLNvLmQVIaaeOkT9CAehZHWMAAjgMYw3gFfAFsJypaBZlZiBrHE6wfHw1Ct236mcUnfGFcZIcNS0ubQbhYhF+qZgLZ3N\/b5rIQRwXagXEIgKyEMnSB+yet8ry8dBbGlskkpSQkiqltr0USshlVGwBeJJ57zaBrC26mhE8pd4ltxEOMyWAVmO9QYcx5OEaPxnQ7\/z2KQHdxTOuL19Q2XCJ7JPw0eu\/rrdFhdNjSZOJZl\/pfjuEWpjg9aSpMqneVj9AWNKo4T\/R4U0EDNQ7FdpeE1V3odd9UC43a4uooPqfDz\/XZVEdLhcO00UUyCNPMb8WBwmSlCwUvGKJ71iaBo5v7ruFxmkMxlGWr7Pr1ZSjFw5Dd+TutIV8Q8lxKzLheF1n8q1n1drNmJNRsbsfJIo9+FA21fGvPb+GpPi07W8dtdSc9jBwuB+u+rw409aiwCDAqZsFMi\/iiXf3\/1cthdFOFTOPE4U1GsJktYrE2ao9MIeHOr7hsRUi+VDHYLIoN+NO2B3Y0dlTMBQHwW3hNLRG2BN5nE6rHw2RnoVC0SEFVr+Gxu6RMRe1Ks0G38UFiS\/GhmAALc\/ZCCex8T\/qyfQ4fhCC7rBuqnsXx4WexwVM94GCYwtraCDBmDWRLl4f4RkD9NL3Qx13IRMixdKjAcBbm5Z1fXj0JIOhNYse3877meBZP0bzedG4PBwtDG0J\/fUeKQe1IzENVhwFqDsu4yyFLtgumRwI9He\/EwmjobMcp0IRoT8tEn3SaMjk+7OWtCX05MUj4ColGSRIdNyQjsVYNwNoLzgzZVCTNB877WTcpnskiIZsjBTIhzIoNZaMPJh9uvBWMZfCQCOKS6MMT4sQNIiXzPj73R3UuE9+UVDfsjAeT8EpY+zBrTaiU3BQVK57Kdn+wR7688dJSb5u8lZjMinYwqYGXRVEx41ruCiQ1DAKZ7rM1NGisFexgisoCEty8qqYGPM9v5zLAajKIg9pj\/EdxyyddjcGxDhkvK2yN4Ope3sMc1MQUTGHDBRkPBze\/ppwPwMK3GWXE9Nwl9k655uVJJ0pxDm8PX9ZkOgO+HgHD3Oj9Y8CsVKhoO2zDeyY0NRvKwaUc0X+y5UXcnkloXwhi3oE\/Go8Ww4kyi5m8MERsL9iROSWTaE3gTZKsBAhgZGMKFhbY6AjZ0TGZA\/YNXLt0i1G4GKHJFt9IYzUxNUuIKP7C45CzQaAv8zpFUjXsvT9SATzs4+5mnOkBLko2Mu\/sGR8CfFCyqzXPK28Up90MBKR8AbkaLvc6usjRGYvTHmwtanyqIKTBa0UXDD9SJRUpKgTfnTFrwn6I2FsHPD\/ImkJD1A6RyTqPa3iwF1ggmlDAZ4nZPjh\/M4ZAcwzP3gDfIoq49u6QY\/nU3IEK96t1X3ypmEGsRk3Y8h9P96R\/QsEprIZpUmc9HjLadSDbMfH4Gyj5JFjTOjqAh8SDc3j\/HFeGBNmrPiJXkqwg5wytjhfbOVRBjt9rFqu6HFsq2YecMqXUsarlxFG+hwkoxRlfWeui+85ebmZjM8SzfQyfHczGEI73MsqJvw5PA208jZOFd\/ebNJzjYTwSVOJkK9y42\/A1M06IbcgidETmN1Q22RuL9e\/92Nf+lc6xVTqOWK6fKZDYCizmxg8rl7\/A\/M6BGcpgGKd\/6NTz5A9jqz6i64bHsMVd\/PL0ANt53knJUPgvprfQsxZkIqH0URD5MWWra1p9N53fRsFLJ4ICSIqLB\/zEPcVtG1uuTluOeIhYM4B0ISvpMK1fJ5hgLd7NbCCvyQtpTaLKQEiDgJS4Upp2KCZhYvX2Xfu9JCFtPrCNgQbp05fJHt6b2efwGZifBgvDC\/MLIvSF4iGdB\/y\/pp6eGt1Mh5kdrYlDK4RQvFdtCpMOhlSFDaMDbQ0SnhbODK8dsWnY\/PF4BzcYLo1gHgAdDnEA7motDIYtRUwaC3nxKKzQ\/VAf8r4bRwTB75oepZgdgeGDoubXQmGoEDejdIqbZjeIwYzhO5rUA3PeHd0a\/URWVJPSPm2lMWMlmB5+bMoyrfS70\/3DQkjv\/I+xu7Dvnc9vEQEDMduQFZcwdZUb8vXi70LpPTH+k+jB+ca2FCO5fKUpgLZ1Ea525AK0fBL2aMMS3hJMjnMLFgC2aAz2xQhJ5Rdu3IXLkDLGDD+ZW+fo53X4gNo3WU8NVpb5A8Gb2bruFOYox45+6l3iuBON\/jbQvJWHMhbrNE+OQEWtV8ck6M5xIrajvUpxmfJbGH4wrdmUKq0k2ne9F\/TsnPZ52eD5vCP4Z7MS5\/uNds+IDjkwL7zBQ6uEJ1dXC8j5FZQJvQ0sPnJK1KxT1o+suYjtr3cxgVcdij9n70Fp8VbetyWjzis7x49oRTyL350nOnIgddJ1+Uno6LzRoe31jhlq8607wA59fE2H1vxWziSD5wJoTu11xtCxGdMfs2T453cIHlIkxeTSuuX0Tw6yUzZj3xAUh7YKJtvAJdnfAhb3IDuzm3bv6T7bVMgF0FpZL9jHDWeSbnis2RryptznIPEnaqROVuEK\/Eu4JP80pGXVF5Ve9Mqaw3jvCUXH5zdP+EkdeYwkUySxXmwEv36TYkZRfTOCAs\/PosfbiRhExi\/gy1zwECy5FCCvS5Btno+4bGr2oV3d7ZwN4I\/D6kHtbpazGMvC2ZScgjba0CKwCF+Xb1bgifePmyww5jqX3i4LTZPC92FuJweJiu9Kq34OoqZy\/r2zpjZdsSQnCkj2ZKKlp1yNWaOi62ts4xBdLt60dsGJlKXxGoOH5lVniwqimPWk5cfPrqGQHt\/OR+QzEbcRmWJ25MdEwNXqJtIyigstu\/8\/+DBr2SmtVyBtfc3ThIMZSjxEliEm\/wFySrfcFIR95TL715bvEHwLXDXlFD8iGpdN97ZRq\/RBSZH4rgF8C7V+Noq\/YQKTKzT3omA1NC1\/1j2to4eW7VMAFJYz6QE7AVOATFdlyPO5XAmYiWG64CePV3jjWvQG81bLQVwQFYaCpwgK505SvrfHDhDQ8vkIpelVHmKBu4qkPLm3oxD+0zBWFLLt3E8pGCUcn+sLVov6knCXKR3jCCkFjCjhrzE4j0nHFx1CbeAqIENfQ5XMYNNny8TLKocZBnMbhBXFogpz8shLGlDkERwlpbAmz3fElhczfIT6Kj+Q8wckF8Fh8e+pmEpHi8yjbdZYrQTzo1hHHuZMORT3Woen2R5UsBxnUsWt8jCGxg8+cOLlZEEx\/L0HFPt23W2FBLyLfZyPmlZTyJrXWcXcTexTmUdvYLW+hqV1hunO7WRCN3RwkVhpBoRs6kaM5BiQLTCDFT6mYiJViFPbT1iEHp0dCjDSFCdkjj8vS8bPBrKtmxRtNgnbfJFOVpXd9zJ19mcgwpkvIjMqCssFeYdEMuh1nQNKb8KAnOZ2buVACV+dKX8F+RRf++eRsSa0UiCE8VBsq9yLsUtCkMO0oMuixbwPH8hmfW0h40\/Ujywram+ZkWq3gqTWbS9zRpPblpvjPnk1raRY6GJPLO0O9pECNh9GIagloRjLsZpkMgjlCheAUMy72\/sd26chfpoPYiauSSqVaPmT3CH7cd2+bCBqcEXD7Q4URFj6KKiXfoP5dLOLoS0uSa7quPUapoutmNaDvyizKjuL45uFKzuzxSn\/iMraCEMvW2nS8ycZNgjt0UF+H9XHxINpk1ovSuQf24umYSdCcC8acr6Y6BQw07+qaIRvFwO2dNPGLh+BduBPNFbfZ8x1XUOCEzDj7SFbHBb15whZnh+KKqvNAVyr8ZahsSA1\/wfZzjZmxj25J2aKcU7ndyOsnlALlJLGieTz0rSu42\/\/cgjnLujyplGy886lWCTtHmkeZviZIT6eSDZbXPJ\/3TZ3pf3FSw8FlBf42cMDrdFH8X3qcesRcWnAJIzML45CWnpUizZiS4aT+8gzYQpOAKFNPtr9B2UOspzwJz+5iljrk\/6oMgeMDaWyOT6UnbyAQyR68vmXQQZJQFcex6y5\/wicgG8xhpz88LyFJb\/rgFjxv3+mepbykK74JV7\/jUwczfW9eL6o+nL2aUkgKBaGZGc+5sfDRvtctd6SEPfGGHki9ByGfz++6wlsn8BhqGBjkLZ+Vf2meTbzKikSioAQKlgpanlLCwElmxDPesGgg3pxKyGw7R1cPEtUTrM6qVrVB3Q7Ok7WAEbUuNT1F17ErPtdB+VM\/B5rAG4hW0PZHvRTI0yJ8W57mv2E5Cx32w\/MJOxWpEWoeX+CKJ3n8nS7ZO3B\/py6ZP9TUqTb60tz1sSY3aES4d7IQrgbzeM2iDyKoj4ZX4QayJgbzsORtVyXgPqBjplL9HoI3pKOx5tSpIVVmo2NRiQJiymgr5PQPcy5Hhkffm\/fITCZyM0VBaNfnj+shOOWDg1IEbSwAgo4ROtKpbTGoUw0Bsi1v0bNaCf8F+Kh5YiJ0cuK4w2+AJskU1RiFfuw\/R+\/Kp2K1lLhVq9EwnHDjx013ekPGyh7QlxWYCQIw1v3kxD2cVT07TRlTv2fPaLnM9+wlytRlf8yI9Au1xOzo\/JzXnNMSbmDr5AmMX6g1eWp8cjvQVjfrICGPEgDh78OQSK6r\/5mfmDzHQI+Fste6Vc33U4\/PbDSGLQRHGdySGPU3GajL9BJ\/BCrFCPKxOhmpRRURYxITaUlfaLLGmiZ+swrzyjVuRYztFv7Emx8+99d+vt0iWDlCtDRgpslMdCaxFQv9EuhtO5SR6\/jPoa44si2Arc0r7nr7gHc1xxhHgmv0Of6kn6F+t6V2GMDaFEE81AMywodv\/7ynRXFffiIWoDmmXZMvf4va4M2zD7TMX1QFEPPQWuBdUVGH8AWoQQ1e2Mqy\/dfjXCTd\/nkSUv\/308KH9kdxQ1KGG+x5LvEOzKnLGdmTJGEqZ+OWo2aTceT\/faUmKquKcHIEfbcMc2CYYg+vh0hD8KAlhnv7jw4ExgEJQHLjTdw5nwASBehepfxQftcv5nSdOCxK8Xgv2VewOGtVgdPUCCz3Ivph1\/ZWUt5FhFGjsAdWKYkf2qXi4FZEw9TJaGS9tHBdTZp5BT7hn9ulsEMm4PF\/AkyXx\/FW5I1n3J3BfuES6HMcCrdIEOmji7DxlHgMsqIjz6PkM0X8gibBWpGlfnm1oC03hnuIKUIb6MjNj3EHtNMXqbXqbSs25vm0JKuaXm0X93T4SbCeJpU\/DtiLCzuXXJS4EOt9ZhIEE6EXyCMVuEtttG9UfCa3Coq2OLaLTSwR3WOy\/IWwXHk9xDcYpT8GD0jv9rGKGD5S3bX\/cTsbvfmD7UG7pQjaXnbVKl5wWGgHgPL0JP+Dbv9myQQmFzR\/AVCH0aD+CRXEZ4fIAiR0QQ4OjMrgShW4S3rNPkD8UvptfDPsj+MuP5zEX+FCPMqq+Wjn4ob\/Cwc0V7TApNQaAzH8A\/+IJje4yY5t5gaPhD83BtLXorwvM5AFzoiPdR94GwBmamu3E\/ZB9fTPNXUUGjg43zIHIUCBqz+7FnvegGu4Iu480dXo8U\/CWA+KkxQbMEEOCkRFHKLSsSLHbpV5I7Kfqz1keZtotsCnLSdYwvZUepkyCs7SrgWWYWQbu2jiShIU\/jOD094Qlfv0VIu0dKW2Kdjr+NKZJ4ZZoiPqCwA\/uMe2OLQTanh\/qmUi60XKG+qoH5o4NDpzTneVdZ6y\/pc5Ej7oKb8ikNnDMymi3wyB8mD1IFD0f6e48of\/dl\/j59\/p1kxGD9Il0oAHK74h\/jIhGWx3fgzKUIquHCJ+v0z0H9fMinhjGDZxjdz6DrwUea3L5shpa2mkYMUQXC0OC5SbDjLE4q31Mc3RAlQpIxPKQmjO+xJ0DJLRovrGYgdDwRITK5XsZBM2kWVqGyKTE9ZS4PkwBahVpvSBwzxA7YzP99UCDkvyyc5MsXIU9a+ifaRXheRZiSrmQROQn9v3EEtE89wi2hm+RG5uR3Y1BvxZDvP88gv7TITJpeuhZoR7PkRnFF0tPSD4u84gGBz0IbBVe2ewxKBlh7Wcurim7NRmy7fb+JPEXU3DvqmPGiGHPKFX+H0g","iv":"99b222e462c71c864534572265c7c99a","s":"3e258d29f65fd4ac"}
Share your thoughts. Click here