Fragrance and personal care
April 22, 2021
Carolina Herrera is taking consumers on a virtual skateboarding journey as part of a fragrance launch. Image credit: Carolina Herrera/B-Reel
By Sarah Ramirez
U.S. fashion label Carolina Herrera is celebrating youthful freedom with a digital and interactive campaign for its newest fragrance release.
{"ct":"yaqEN\/OGOEzycaM+U6F99dHsbzsHrFPRIl\/SDioXUJAC0eh6pf\/2f6MjfE+cG3XSBx+C3Yw43zM3kXy6sGRgQ9KHSxTyhpt8Jcor0hWjVEPqa3V6PglJWW7N5cdYiaKbReDZ0dFOVFAGYBdRnZdHPFOtfScTvKe80pdp\/D74lspN5duLzvMIUcdAGTxhpKYuGYPhMEjZi+Jf6WyRcRaovWr+hrHFpJmgyLuhAAGlcj8rtb3xpV29t3n3rsjgJMPgKUR31u5eqTA4uODivi3L6Ko5jYmg3GmgE9qxgNjTTaYFOL7oT3cX06qexoX\/7Z7CWFpcfaLzJF94DiGj1qMsRIMNGBAYJnDRxX+7V\/xh5hEWhkxxftf8ur5yiUUMojoOCZEgw6Tpdsz\/FD83TEXJjhCIJSZkRS\/bxsIfb6Bdp0Wtd+ZLfXz0Z837G0Qy7ohL45DiI1zR7jN8KtfdGQ6Eu1GtY+WQ1H2yAOy+gIgWUyPOcEd8fQMfqWCP\/bKmaEHcnmpjb5UK39XclW5aY2JErDuXmHcy2Y7Cyfom5eZ+QctIGpZcNVddjw++GN3GYgYkibbgM+9sF8+q0oAYEifvFtzlY5dOlotvPdjkxUfSPBb8kXXVXrImlIkqqDSCST2VBDOC5\/SuLg7mKp9+jbKSjiyN9NtXGRxcbIAucR3tFGxTtT0raRdEl5Mzgg4HxBXcKZQObu1\/ChMVYxAIuF6aeEQZZD+1Uxxq7GMQ09tmPLm4tCj1SmhgfAJh5KPvT08QsDEZDNVoe1xo4I+rpFltD8WfrdoJmt9rY93Kx7mewquRaNx4ThoKHEHs2eIJ3EqeY6sErNo5X9RSpfuNUk2e5GtlRAoGvqT1CiGweuP5GymhrjRLEqi1ExVSMG5M82\/vYyy8WXn+NDggRIpAnHCDN7zfgLJvgvMl0Ahg\/jX1A3MDQtq36ZSuMOJbDlzqqAozm\/CVlXxZlLaXy9wtQjTA6gjJq0BLSsnr02RKOPN\/NgDlidHu9\/2zWgYO2eSbXHWcr2BIx5EASKLueuLUlpflwqKJKthVZLi3aE09xEjqgGT550oZRiTcJiyF\/KwysUmxjcB5kmNFCh0z8VuOwijmtUjBjqSSAPN8E3ZekdBI9p\/UH9cxvHrqvGGQS80AedCsD2w5Tz2g+ooW44CX\/OanO6X90mIRcb2A5+fNHbYFcv6MVAUgzRsv26Z+fOP3LoIytibuBshxMvmkJo6GTukJfRtygRO98ppuWJk8m3xvRY2eeo9c+Gyt5SITpUZqnD6CX7z2A\/tOlYkwesUnocGab3QD9HMBY9jZOjhG4hJTVcQLXoZowFHwLGS2UtpUboToauXVlfLMu3avtnNxSnvNlQogve7zYsof49cUSNq1pPAYiMJJOkRFUSlyQUU5Xb37Tpnr2z\/DVsQEv0oPF8I2lCMieT\/G3PgR2wpSq90HmLl4oNNQXfZ7UDQr2WEO5s1c671iuUkghc4rOpeKTDC6fbl9omvnY8uoMWwlWjMfTe4Je9HT3qAOwpR5Ys1\/SO00dfuN5pQqBXZWSOXHriECitRUK86egojx0SyStgUudH+YOEnL2zZhpIyj0YqD8qvNLhx7X0W8YLTeZ0t1pUeHbhSK4xvJ6\/g6IiBv9\/HS\/JZyyZsJvTwwDQSc8W53QMKm9OWQuwnhuQp6QONCxK4R0dQmmGdzH85lB\/XzWw0MkYwJbwwPpoMFTGqhxRMsfXcRWpDW+iInnXykaH92H5bKP7xG3Pde3Il5zck\/U24d3v+kMRqIXYFPpjXyCg0lkhKtGxE+nIMNJJxz+8PnnsSOU3RoCqdqN45MmV9nqmia1EEONWtP\/IVzRLo037xiZkrcnglAEnOKoexlTMLmXv0up25BTBWoXE\/V1Nspd6+f+sfFYffn470bkHUifZ9yt6k4dvMerC51z7ZVQo+cga+PyGsC5lC8vOMkcrO4gaenDQGRqSbOtVNZ6eJ0YsGft9NaTE9JEvd48Ce\/gzeiZodfAnKkydUF3WsIPMFNzwxHkpZvlHcqoguMJ9jrp07XniyeZp+xsPTOOElRE\/T4UxhWzNLGjsB2jVtAM9KUdohqkqnTf7qOHA0ynLi849oApNviB1NhdmB7eBmuojL8GYgo+HYgu0mCTy4ZHqSXq5ncBH8jwvK6ma04ZVsOBUWo8Zev9dBbCKq4lLqTU3km9GCpf1m2azipD8TgEcIM8n5PT1FJQUXbbgpr8qbJHrfkCpj\/b24O+7u36j+y2lH4aA+xJKiUX51aXK9z+vS2Zp5ikKNKfxfxnwols\/DfLilK0Ph\/SxGK0SDzlfTVwv49DF3FygQ5LrXQTD9t+WL8jhn0MarX\/1eBuCfNcjleB7Pob\/ces19HKcHw2pXLbHLkLYgcrbQFXXM2B1Gvr4Cy6AFm0Q6a7ms0PN2hfS3ZKb3eeibo0Ur0ZiXtRSgs1oXcFK3lXHi17mJuDtCErwuIp8uM5zkL4KtiqMpUkUqv2Gnwh+0YjXvyUGAi3WHti1AoWK9aoSOHuOR7zK1lIvQSA1AEffVaZfUGTTvcDChi20Vc3gmekTXw+4dxArUDpQAeqxhBnXTM03cmDaLkL0faRzDXxJFVcGz2IjMUwJ5iJN9L9AgQuQ52XU3pCgciEUGLsOLsg1sXFOAnDL5NTusZLit86JIA8VdN6WD7CwbevJfcuRGKjRFk72Yz7l7cz69z99mGpGibMkZ9DI76K5cVWWU21iorlb9HjY5g+R\/UWNn0jxWMDb2JhOENCsjZNwcbIbTeb13bka\/KaOJbbJD8anYKa6e3EJPL3P4NFCNWl12gkrdyhJENa2V598DRYY1Fmc8uhrmmGWmonZeMCy15ENFyomjGK2oc1elINujK6QAQ43DTj5UqkEcn8f9HxEXQ32jtHaUbJ4ObUGwpv4TcBmCaE1nteaRRcXSvR+3ZIt4eb3KZVigmA7c4\/Fdz\/MMJYBnWAr2GDx7\/NcHTqROWhfm5B2AWIwjPY\/X\/M247LRL3OlBN8WBR20dqKfHvuuDwB8iVsyD\/WSi42OsQTvMz8IqgAh88Y9yDlGyZd90NCrxUmskgyEkh5kUSgmpcHDanL6aqnXDlUougUrBD\/OIVGeD7H8RX0JYPJVE9IkSvNk5Go\/rDOve6Hn+ZSeK1EjAaEK2PV2KZFsxQcHs6xcJiM12Y+uFjB4No13wr6E1KM5NgtSCGGLpSHZfLbeTTljq79zXb5IAHPmS0JFonr8g8XGliCLWg7T7Y7PfthND2C9T9mbyf7QufiJKNZ61lq8H7O44jPNcwn70JpWJ6zQOtl0GPP+b9dVCANwHP20YftH9kzPFXT0xAVFrSnEY7fKbF46MLRLRbQYeOSTqYlklYEer4+R4DKx+lLGKvSIu938oYUxFSPn\/bEqsTj08HCf6jmZ8wgYiUZX8GdScPo8DBx2JwhGDUCcTHQY6rV0cDxZEFy9DjlfyEUJwVFBXQVWwiUySm7A4Eb+\/zzIDdhrV3C\/o27IxCfYmNVk+QCunU+qhA9dumaULueXFbAHvCl\/IAlX4UehPRw51jgXlFANInGcQElZTCyjgt\/pB3IFYy1dMpWRIzXB4bW\/lcRwamqjSm3u0yhL4ijWGRCH2wKb3w\/m\/nLJGlA9dmdk+uJM61+WZeyQfnoDhZe5AhZBPhMwXlMqSmmtWKjkB3c\/wwQ+qYp7wGJccef1g6o0i+4lQt0T6HcBad6IwLgu3tCQ4q+KFdWP8R+cU\/9Pn+nmz06RbUq\/RuXebb0ZSEX7nRo3nFw2bc5pw+bw6e8GGJCjMpz98QFvQKwSGz3G8N9T3R7OrGV\/\/Mr5sD+X9g8GhdgvEYfKHHoMri4bTINvMmVSMAcyChMmboDA1j1Ufx7qq4i2E728k7HHO7MYj1L2d7Q6kDpVCNOu2TQs7ajcL9QhtZCaC9n9AMVId8nT\/6YS4aBcsXqZqu9UMIBAg97CUMyoPecUSaJqxHFhG+lPfAJnneQ6f7k7AiU39rNXjUV0p34lPmvFDYsSMjoaggyfB0iPHn9DTbmetdvYVaF85VhNZn1reb63LmosvefFhfHRe3AZ4YVlSyeeblrMstMJeTw8N13s49jcv\/cY6XxuEl\/wfbnuDIRV1GqfFaGRhKTodmimPnUbdSQ80A3tK7nNac+vCsCT3YFrbbabjjU6n5k2\/spcZn2mPMANo75+ofR5yqGSG\/SsTy3Z6TCRs6XCiQlZOuoFHRStd\/aSDiD3FvJPUbb8Ewl6fW\/2xlUWMkAldYHXsy0er43b09sj1K6WsX6SMOOdcHpEq0ahIp9GC2de4qQVMVNl1rTwSwcWoF87Uv1iopECqi9ejNvhDc+zuAE4r9h+7dBsaoIxJxQnUuLuOofnZCj+M1LNr\/51+4j4PoBtsGMi3hKkR6t6J3DHwBtCNB5UBKqNhWAxk4thKDUqsydAwwpiI\/\/tAyLNqc4K159PsmYDeHHTW71CGyhxjFVxCnngthAS0nl7VzHWIIXxPhx4wkj8Gp8Se\/996ZfF2MxMPp41tJI0NCz0bpK3oje5GCrMBNOo\/SSAA15YDIRsQjPNb0mY5vLVN8dw9nvHw0oCo8\/Ou+pbFuAFVN9RlRMNY\/4wljiWaOIKmGKwp4teouTDjxIiIneg7\/bh9hqKP0LBqt3zRWN9h3+g+tv9Ti0tduhqvsZLmleEvve7FIFF0ccY7ldepVJJHbQ\/NGB8OvjabwlaA2GuUVCIQW6vGqcJsWnf3ya5aSfbZGfmhXhtaVepHBUxmieBG5UnItSMvmdX1zqqIOiPyh1Py6XBryv4\/0hLSxHYufEUe2A9Xw9zybdSuLYe+P3V7\/kIHSlfzUL28z72ZIsz8SsteUzP1urmuVEahDuYFzv75mEuu+s7ntStufukH\/zqBpv\/kOC8i9j1B2pagTxta2tCb38SprNGaWpQgwE8ZTStBnxHYXc1mhIxu+Aq58LFtc2V0ts0RQAYKPZgdrEhpNh0LGm9AOKT4ug\/wIMSe+LyBWsYEG+TS+5iNieOQQ3gZ9Y1YgJZEfmSW3dBsU\/g96fg48u7C9MpZLkNqzwAc07oZ27uAwvFrSBQNd5PTcoCHnjd6CBb01rKVl8UlIfTuFrw0NjCMw65dRwAzOstBB70HR80PbWbu5wDmzz2zEZnInN2FDXuSA0qT\/8\/r9SWkW718udIHp8r09PQywEZ6dAfbeXfkD95jf4D3DB7yX5iCz62gOsaTOfw+9t6EG93AC8wiUCYR6nMoalKwgFRjsSwOFFoY3\/yeEnQG1e\/Sjfi7wQ8cDv9DZM\/2GJHj1y0mWOdf9h+Hb0lruZvMRBtxeIRRFQvIH\/M3\/vXQbzcdr8FKDCimOmhtXdcdV9pXxt922Lm90xzGPpaBVtbvG8GEIMvpnt0uh+d1S723kYl+quLryHOOh0yPSeMLO6UMAafNJLsgc78zMp5Npt55npI\/KmJ24ATjVyOqkOBjF29KKQFM0XBNjYX9vJ7GmsGMTCcHySyuHtG86Y5dYhOgKFAUbkseN\/NwBsAugLnDK4G1olS0DsEqoZiOwT\/bBeSK3HLV4Ff7PAFUD3ACLay1+Rqip92g2R56ZJEuTtS1PZsB8GoB\/6dSfG8EJZ4zs\/EnK+bH163thnIL\/NrAdpMFwHSvHehtapiAFFRO4b5UdPaU5kqGCR8Z+nSRud3BIAGOtphhQvlmAPOJzjIOav6Yf3tuUJHBO20ZI3c8LZNL1QBR61+zQLLVQU7pgtjtbIzUKVy5kbJpQkbzfV8wRwnO8SMULsZqrlU5NVhZQ0jqJ1wCv18joaQueb0+lD+S4f+4jJckPgwffDr6p91NHL5atqEE9hss6721puZTbF9AwTsFXeu\/PR9AYEfR6oDX5OW\/6EfyWCBBqEexLU\/niSxh1REzqITTP+HEOEfGDvOp9Tb0jdk52vMkwRaL+xMvA1A\/fdVttIZuRPB0QgjWohMu8Z\/3LSoxF1WkwGFOsPzK5FADu6WfUqpjZA1A1uZUUbTbJPPgxIr3\/qoXzQrC25xNHNrn3P9NvdtgAiGzW9Ht5QD0537jZy6fR4zJYsjir9viwEAibiPyjnVQDDu4KLNmARn82npQZnw2ZyymOyKBcf+DjooGszmwgeSeEeCbTTezGpIdIz4Q+W84\/MKASA\/MoTErZtvpCg0kUnylDTuEgMH27MNW\/Mh7Hxm\/n7VxFqdlhaMzw8jlogBnGE17ugvn45Ny9jTtJRBy4nia6Vn1In5ask89XxrGCosQHDZHDCrP3yK6cYprBp2d7cFX\/mqN5U1uL449TvX\/8+OAGteDxhOOm8SY6Sh\/gcrp0Lyu3M5ZS\/gEFgGR\/04t1vPk1fFJDpzu2Vx1QJVuyW2xD0AcE2DbOV8eNLSYATFMUyFF29\/TNzTcvaYHLABM9wkE0Koxmh4w1+vu1LxGJbukJmyP4\/o+3KXB4on8+y1ZrDl9h147vWIxgWCH49T0x8nuYjm0k9aCX1M49+pP2QUEER7plyxaxgxmFSDXUgbDR1Bf2zrcmDonfN3ps8BmQVkAc05GXHgUHHUL8\/VObYj5dfIxOAavVqermUtkSfsCzTZ\/cqJo3vyMBKbjhvzvd5fQ5oF2MqA5NHtrRF296b9PtThXdkVQT9kKX\/+gDkGlIwmAHN9Prxf5GPFmtVA8gQBWCC5PNgFY7nspCCHK7uBBS4i5F60p+yAez\/eggD08eXsuPwzUkfNNWQF2sEd7qB2rHv5oCb815M68onjU8LcvJiT2KQ2Ie\/JJKH2dVEpwsacq9hbgX+K78ik7EdTNcddrTKSyG6XUw5G4P+2Zd95K35HvYV+aJIwZrLDlgRSnU3sv83jUCTkJ1bVbhz1CwRVSOmdU6VDICoXLbkSahRunXt\/2ynxsgk080HSCuxLT1FHP1HojAeDQ51JS+4mkK3rufaGOO+GHTHNuTOdZtHIHZsJ4VJHCi\/p6K3ah0XZ8V8IN46BJcmgNraVSPGSjfOgEaJjKXKJXqRps\/BRCLyzuxahGivoLtDb9NgfkyfztYSpBmGafgoifEuVAceYI9OfmY4vbElVJ30pTPDT1s9B9o6JyR91KP15fnRQF6s\/3\/lhczmEZB3Vxh+7swlUWg31WvCXtqE8US4P5FbQkGXZUwbW1q6JLW2SYM\/h2Z38Uu9V3krFodehL5uywzg2RxL6NcuW95XRbFs5pxq6gQaIprvQcEMXj0IYpX+tUBsbHABotHpr0eHWp09Eqb54dtAmlDhiiSA0oDHdIAahCccyjARZFdj903X2EkLsyeVdaEDioKqEt\/P2kKoXlGDACjsJK7v9HgMr\/lsjORzbjUetcg1Ith7qpRO5Uqlk0hzSt2exK5XxhBcn38Ikc0amD8aytoMseSBBTtdG8m+Ejufm5E7lgQbM4fTJufaS2jW+lOfZLCrrm2qSeuEjroIHp98EnukIguyZQiHB5+Ey35qwxKFIrBWa8bnuaqJP7zyL8oOs97IZraEbs5C7OySqXXxCRjhcK+vRIwpZh7pkkEt8RT6I63pJ0hVyTkvMqRNpovuqffs2FbZi+R2SdlN4fzojN4gi6\/yYoShY6EE8Rz+DVyjV\/oqwduRPIZe4G3JCc5JsS3wK70yXM2FUUhUETBpuHAcGsoF+yoFpB+fMSwInrZcRcYeE2EZ+h884JwjZ3i\/\/Q3+n6x2hpPXUKTtkhwEt9ZxQ2e4zo+orpO5e+i7YrQVQhXlYmveKyJ+iAXYUaWkoZFeT0xdPl22MYqULJrFjF5K7KeV1N695sg0EYBU\/kpJ5KLtZ8IEBJriEgDbggzQXBHe2V3eIUAZS9yURj40MsC9NBoQs4208X2fqoA8Mji3BdLPmD4ndjn12+xeJIn\/jaThBIoL3pFMKkW+o94JjNUoQhCssHJdxjyFyI5QLNVK6HC1uz8B6iEx1oGk7+8B\/5XJ4BDl8\/PIablZaIt+RMQbOBnU8OpwjdKs2A0C2zSwCL3\/D+e5jlGHoRVT+YpuHXwMmhqgOuvVWJxdshQnqQGHpYZr2RXmdrd8L9tWQgqRWS1bCoWScZ02uwBnzWGlIZnebOrsG+\/n9zWzW4P2mZjGR1VY0LIq+BFXOF7fMXS6mjwKC7luLgmwyYhqNXXC9hA3PuBNZDrNP4bmy60vNKEur7wNRlHF0W1+4ATv80yGPLw\/DaZWMYu5K25OEqIQbeKh1N2iTi6k9uR+fk8rC8HdfKygp3AfQoKksFJX7ph\/l1Le0gMiTzwdEaU5j7ldbGhByvlKG75YeAyEl\/JlEj\/a3azHOkCSHdOjn2HyUKnK4owgxCfVPblES3KMa5kP8\/L+ufgAwlHWwBg8iLr7usuM8pL2USVUirw3OGYDPQDgArO5TGwRrZ8WRoCQZf2l1nbsQ7vZl33y+3YUGI50GhukEbfQk1vgFsAA+0DM7dsmeA4du24f+7ZlZZWq6QWecdaKFbkCzWxpRkzCLS7n228Ezx6d4VpC68oYIT9LC34KF\/4USeiIk24pJORe719y4xV6nrEALGFWQ6452QGXZsR+XIi\/HB9XOejLUaNvmgnFAo3C6G9CuEYJXa2vgjqMSDIdnGtmX8GJulKX6gmIhiGwg22n5lkrMd3iOMNnUP1V8n9\/27znxayCjq\/Cx\/JN8uS4p0hDJ3hVGG4cDeNLs9F8TMcV\/0N8AwTZlZenOdK1BSsxz32i6lBQ1zIKT3yfoGSqsgOlmgxoeYEp1d+Dj4Ji6xBkWQ8x4nty5tCKC0CFGqR9DxaTu+z6HUiRYfHWovJUH68s0hUOr4NhyFfLKte4gFtgSFNUTFtSsdlAkoFS7Mao2hsaAclxg9AwsqphG\/\/8RbzQUfkj1fHGBg\/kTMZhEaYe2QCvAWuxWrAWDbviCQ++PPOHpAKHSi6LOAbirPj1kVJKbZPAU+glejn6h0rz5NP9ttzVj+TXUnkoqco2cXtKpkd5CG5mZH9n+Kuau6ZBct3zgStOclyyMHUz1Vod+AYmrAoaElcD0ErsX6f2TuolwUjbvY1lUI2DSIezghWm6skGhz+7ZskHuqdJoj8N7BjWcokirxmLciT3aa+\/FMu39zaxGQwU1do2KWAONlJpp2hc6dmIX1f19tH804wjmkbX1I8KrBY8rI9KWOoXvlNA1sF4PjyQ6xfOKx+XI56mds2M4yQcG3UAiwxRZ+GsScnGtTyqZ4hLQCTFsWlypztfDNZ\/D4DgDhhdktshH9z2pgXRoypJTfZM2M7XH8uEHaDgRAGMYLB\/R9lr5g+hJWXfe1byvqeXw5uSRGEfO+W4D\/YMuoVHDhhUHp2rC03tAX698lxj2Y+a2+tekWpRceI3UXzNpxwLg0c9jcVMo4SHx7suKZREr39X1rEYk1aOu0r1ZCh4r7xk10I\/CHWd5U6NRPo0ukmRoBtAZEgyqAWk1MPnZ0Mnxo5wztv1ZNd28m9FgcMmJGo3o3HWPI4Li9IPvC+VZuMkWi\/l9gvxI5V2l\/XNfYRGR+ZNceWFUIbsjrxibbRBEktL27TuE1CaBmcSiGoUo9MK72ZgvslxH6sZrnDwACWbaonZrwU8jK78oMjcpn7Gz1diCyCl\/CSVF6v2nEOKbmIBFaX4FEE+lFQoJCOwsiXk96U1U9akQntnLbCmpvzypCyrP4X+beg85zeeMbBaezs4Je+jUntC5Ea\/9YrytFSShZFtfdspHKb8wXYj\/06ZTzDZotAkQc9hQLlv5C+bW30pgPznpHrOSsr29CastysbHZ0mEr0TMKKAGf5m8QDk1qibTCx9\/wO8oZJlq2u8QHi5qpdRaqdwf6vtzAtr11JiEWtUEe73UWFmZ\/H32KYkICFeZneWEKonjqP1BRDa1yPzhFlFkss0OU58oG2QPvvMVsoT+OZmqZdoTjUiJ4C0tkGGWLkTde199lxkQfLcAuDzPYQGUqj+28nfEkwYjuqrqdhx54yjEX0VDVSmLhiYmVUYymKp\/NXCUF4+XZWyMfcq\/8ITIFPYB5pGYqxLFGXnAiJ\/\/IUvEHy+3mIoNtzKiN2P8keSn45vExGPlUeinFnmJ8Hx7TphMHaOj58B\/tm\/WzLdp5i+FKoVIq+16Hw5pt92iaeVRuUKFxOKSKguyjRl5VDYI24iVkDr8DVmiTGDMz6OZShBa0tTUN6E69u","iv":"e02147dd72e9faededf1cb5e70cdd820","s":"4312ad8d8d2ccde4"}
Share your thoughts. Click here