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Multichannel

Cartier personifies bags in video to spark consumer emotion

June 4, 2014

Cartier's new leather collections Cartier's new leather collections

 

By Nancy Buckley

France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Exclusive Resorts purchases Inspirato for $59M
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Laura Burdese to succeed Bulgari CEO
  10. Dolce & Gabbana debuts Devotion fragrance film
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